Ford, Lincoln and Mercury are combining their strengths and welcoming all customers to the family in July by offering their employee discount pricing to everyone through the "Ford Family Plan."

Beginning July 6, customers in the more than 4,000 Ford, Lincoln and Mercury showrooms across the U.S. will be eligible to receive the Ford employee discounted price on 2005 model cars, trucks and SUVs.

The Plan

The plan is simple to understand. All 2005 eligible models will be sold at or below the employee and retiree discount price less bonus customer cash incentives. Excluded from the plan are Ford trucks larger than F-350 and E- 350, the Ford Mustang, Ford GT and Ford Escape Hybrid.

Beginning July 6, participating dealers will receive supplemental window stickers for all 2005 models outlining the MSRP, the employee discount and applicable cash rebates. For example:

   Model                             Ford Explorer    Mercury Montego    Lincoln Navigator
                                               XLT 4x4          Luxury AWD               Luxury 4x2
   MSRP                                  $32,895            $26,840                   $51,145
   Employee Price                 $28,739            $24,019                   $44,133
   Less Customer Cash      $4,000               $500                        $2,000
   Ford Family Price              $24,739            $23,519                   $42,133

For the first time, Ford, Lincoln and Mercury are combining their advertising might to communicate the new Ford Family Plan through advertising in print, television, radio and Internet.