During General Motors' blowout summer sale, seven GM brands enjoyed sales increases, ranging from Buick's 36.4 percent to Hummer's incredible 210.5 percent. Pontiac sales fell 14.1 percent. Company officials blame the decline on a decision to cut fleet sales. But disappointed dealers blame Pontiac's vague brand image, a car-heavy lineup and me-too vehicles that resemble other GM products.

Some frustrated dealers say the brand needs better marketing. "Pontiac right now is the toughest sale on earth," says a Florida dealer who asked not be identified. "We can't even get anyone to consider a Pontiac. If you get them to drive a G6, they come back impressed, but I don't think we've ever had anyone come in and ask about the G6."

Through June, total Pontiac sales are down 17 percent compared with the first six months of last year.

Source: http://www.autoweek.com/news.cms?newsId=102798