Employee pricing is working for Ford Motor Co. and the Chrysler group, too. Through the first 15 days of this month, the Big 3 have captured 62.4 percent of retail new-vehicle sales, according to the Power Information Network division of J.D. Power and Associates. The Power Information Network collects data on sales of new and used vehicles from more than 6,200 auto franchises.

That's a gain of 2.6 percentage points compared with the first 15 days of June -- when only General Motors was offering discounted employee pricing to consumers.

During the first half of July, the top three Japanese automakers have given up market share, the research firm's data shows. Yet sales for Toyota Motor Sales U.S.A. Inc., American Honda Motor Co. and Nissan North America are still growing.

Story: http://www.autoweek.com/news.cms?newsId=102833