> Myth: Prices always go up on Friday and for Public Holidays.
>
> Fact: Prices typically go through a cyle which is dependent on the
> competition in the local market. For more information on the pricing cycle
> and how to take advantage of the discounting cycle see 'petrol prices
> explained' in this section.
> Myth: Major oil companies predatory price set and lead the market down.
>
> Fact: The movement of pump prices up and down through the cycle is
> instigated by different market participants (both majors and independents)
> at different times in response to the differing competitive factors at
> play in different markets.
> Myth: All prices go up at the same time all over the city.
>
> Fact: Cities are made up of many small petroleum products markets covering
> one or more suburbs.
> > Myth: Prices always go up on Friday and for Public Holidays.
> >
> > Fact: Prices typically go through a cyle which is dependent on the
> > competition in the local market. For more information on the pricing cycle
> > and how to take advantage of the discounting cycle see 'petrol prices
> > explained' in this section.
Another fact:
The way prices are set has more to do with marketing than open competition.
Pricing at the pump is not determined by the gate price but instead by the
retail margin rebate offered by the supplier. The gate price sets the base
price paid by a real independent, or by you and I if we were able to buy
enough to get wholesale pricing. A margin is added to then make the retail
price.
For the big distributors the gate price means nothing. The fuel that is
delivered
to the station is sold to them at the gate price, but for every litre sold
to the consumer
there is a rebate applied to that gate price.
So, if the gate price is say $1.25, this wholesale price paid by every
distributor,
but for the big guys, that price is discounted by way of a rebate after the
fuel is sold.
This same rebate system operates throughout retailing everywhere. When
Harvey Norman Electrical sells TVs, they but them for the same price as
Joe Blow discounts, but they don't pay for them until they have sold them.
Then
when they do pay, they deduct their rebate from the invoice price. This is
the legal
way to undertake predatory pricing.
> Fact: Prices always go up on Wednesday, and for all long weekends an
> additional 5-10c / litre is also added.
> The weekly 15cpl cycle has nothing to do with holiday price hikes.
It goes up on Wend night or Thurs morning as part of a marketing plan. The
highest sale volumes are on Friday thru Monday. By raising the price
beforehand
and letting it slide slowly through this period it becomes difficult to
statistically prove the price rises on weekends.
> > Myth: Major oil companies predatory price set and lead the market down.
> >
> > Fact: The movement of pump prices up and down through the cycle is
> > instigated by different market participants (both majors and independents)
> > at different times in response to the differing competitive factors at
> > play in different markets.
Correct. The majors do not lead the market down, in fact they
lead it up. Pricing and the cyle is part of the different companies
marketing plans.
It is not collusive to adopt similar plans and implement at the same time.
It
It is illegal to pre-arrange or discuss it.
> Fact: When one retailer undercuts another; all local retailers drop to the
> same price to maintain business. Generally twice a day, one cent at a time,
> which explains the 15c weekly cycle.
Because the supplier initiates or changes the rebate or changes the gate
price. The
retailer has the choice of discounting the price if they wish. Since the
majority of fuel
is sold through only the four major retailer players there isn't much open
competition
since they all follow the same marketing plans.
> > Myth: All prices go up at the same time all over the city.
> >
> > Fact: Cities are made up of many small petroleum products markets covering
> > one or more suburbs.
Fact:
Retail rebate margins are sent to some retailers over the EFT network so
they can
be impelemented immediately. I know two of the majors (BP and Mobil in
Nothern Sydney) have standing instructions that console operators must
implement
the price change within 15 mins of it being received. So if all the BP
stations in an
area change their prices within an hour or so, the others won't be far
behind.
> Fact: All prices do go up within a few hours all over the city. When
> independants start getting massive queues, they put their prices up to a few
> cents/litre below the major competitors; people will search out and wait for
> cheaper fuel.
Of course.... its all the fault of the independents! I should of known.
I'd better
tell my father that he wasn't forced out of business as an independent owner
because he wasn't offered rebates, but because he didn't want to get too
busy
and put his prices up accordingly to prevent people queuing.
This sort of spin makes me sick. What's worse is that people believe it and
the media dissemenate it.