BMW TAPS INTO ITS COMMITMENT TO ART FOR BMW Z4 CAMPAIGN

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sjmmail2000-247@yahoo.co.uk - 11 May 2009 07:14 GMT

BMW sought an innovative approach for the launch of the all-new BMW Z4 Roadster, and had to look no further than its rich legacy of commitment to art for inspiration. The result, an aesthetically powerful marketing campaign entitled "Expression of Joy," rolls out in early May.
Read More: http://feedproxy.google.com/~r/GermanCarScene/~3/Wd1ckT1J6yo/

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Brewster Fong - 11 May 2009 19:53 GMT

On May 10, 11:14 pm, sjmmail2000-...@yahoo.co.uk wrote:

> BMW sought an innovative approach for the launch of the all-new BMW Z4 Roadster, and had to look no further than its rich legacy of commitment to art for inspiration. The result, an aesthetically powerful marketing campaign entitled "Expression of Joy," rolls out in early May.
> Read More:http://feedproxy.google.com/~r/GermanCarScene/~3/Wd1ckT1J6yo/

It could have been worse, BMW could have had Hartge do the "artwork:"

http://www.seriouswheels.com/pics-2005/2005-HARTGE-E63-645-Ci-F-1920x1440.jpg

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