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Car Forum / BMW Cars / March 2005

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BMW UK threatens Dealers

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Dotcom Computers - 15 Mar 2005 13:19 GMT
Saw this article in yesterdays Daily Telegraph.

http://tinyurl.com/4wpzc

About time they kicked some of the dealers backsides!

Jason Russell

--?

Dave Plowman (News) - 15 Mar 2005 14:08 GMT
> http://tinyurl.com/4wpzc

> About time they kicked some of the dealers backsides!

Yeh - but it's about their performance in selling new cars. What little
experience I've had of this has been ok - it's the servicing etc that's
dreadful.

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Daniel Arrepas - 15 Mar 2005 15:13 GMT
>> http://tinyurl.com/4wpzc
>
[quoted text clipped - 3 lines]
> experience I've had of this has been ok - it's the servicing etc that's
> dreadful.

What I found strange was that last year on this ng, I read British
participants, it might even have been you, saying the demand for the new
cars was so bad that dealers were heavily discounting them. Yet this article
says last year BMW (GB) saw a 52% increase in sales and that BMW AG implied
the cars were selling themselves so well that certain dealers had become
complacent, neither of which point indicates there wasn't at least solid
demand for the cars (unless all that increase was limited to e53's and
e46's).

In any case it could be that US dealers will see the face the same scrutiny
in the future. BMW dealerships in the US are nicer than those which sell
domestic models, but many aren't up to Mercedes or Lexus quality...which
really provide a nice buying and servicing experience. Lexus is probably the
best of any full line manufacturer in this country.
John Burns - 15 Mar 2005 15:52 GMT
> What I found strange was that last year on this ng, I read British
> participants, it might even have been you, saying the demand for the new
> cars was so bad that dealers were heavily discounting them. Yet this article

That's really for the new 5 and 7 series. Other models are selling well.

It's interesting to note that values of used 6 series are really taking
a dive though. Normally a year old "new model" like that would be worth
more than a brand new car to those eager to avoid the waiting list.

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Dave Plowman (News) - 15 Mar 2005 16:38 GMT
> > What I found strange was that last year on this ng, I read British
> > participants, it might even have been you, saying the demand for the
> > new cars was so bad that dealers were heavily discounting them. Yet
> > this article

> That's really for the new 5 and 7 series. Other models are selling well.

Yup. Although my *impression* is that 5 Series sales have picked up.

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Daniel Arrepas - 15 Mar 2005 19:21 GMT
>> What I found strange was that last year on this ng, I read British
>> participants, it might even have been you, saying the demand for the new
>> cars was so bad that dealers were heavily discounting them. Yet this
>> article
>
> That's really for the new 5 and 7 series. Other models are selling well.

> It's interesting to note that values of used 6 series are really taking
> a dive though. Normally a year old "new model" like that would be worth
> more than a brand new car to those eager to avoid the waiting list.

It's maybe even more strange that a model with dropping resale prices after
one year, has a waiting list for new builds. That is not the relationship
that generally exists between new and used cars, their prices, and their
availability. Something there isn't right. As is the assumption that BMW
could make 50+% gains without the 5 selling well, let alone being heavily
discounted because no one wants one.

I haven't been able to find a site that specifically follows or reports BMW
GB sales. Could you point me to the one you used to see the failing 5 and 7
series sales last year. Much appreciated.
Dori A Schmetterling - 15 Mar 2005 23:47 GMT
Best I have found is the SMMT website
http://www.smmt.co.uk/dataservices/dsarchive.cfm?catid=1538&maincatid=551&sid=-2
&info=privacy&CFID=585293&CFTOKEN=82740000


At the bottom of each month's summary is a link to download a report.

Unfortunately there's no breakdown by model.

The Licensing Centre (DVLA) does not publish any data, as opposed to the
German authorities, from whom model detail is available.

DAS

For direct contact replace nospam with schmetterling
---

[...]

> I haven't been able to find a site that specifically follows or reports
> BMW GB sales. Could you point me to the one you used to see the failing 5
> and 7 series sales last year. Much appreciated.
Daniel Arrepas - 16 Mar 2005 01:26 GMT
> Best I have found is the SMMT website
> http://www.smmt.co.uk/dataservices/dsarchive.cfm?catid=1538&maincatid=551&sid=-2
&info=privacy&CFID=585293&CFTOKEN=82740000

Thanks Dori, someone from the ng kindly sent these to me:

http://www.carpages.co.uk/bmw/bmw-bmw-group-achieves-new-uk-sales-record-16-01-05.asp

The station wagons (Touring) aren't a big deal in the US so they don't do
much for increasing sales when available or decreasing sales when not. But
apparently in the UK that is a desired option, so it doesn't seem too
surprising that the year without the Touring would be a lesser year than the
year the Touring became available. But in either case both years were better
than the 2002 e39 year.

http://www.carpages.co.uk/bmw/bmw_and_mini_record_highest_ever_uk_registrations_
08_01_04.asp


According to these two UK reports, in terms of 5 series, 2004 (e60) was much
better (+27%) than 2003 (e60), which was better (+2%) than 2002 (e39). I
don't see where BMW was under any sales duress to drastically cut prices on
the e60 5 series in either 2003 or 2004.

I don't know what to think. When it comes to these new designs, people's
emotions are so torn I find it very hard to take anybody's word at face
value anymore. I don't think they are untruthful, I just think their
perspectives are so strongly skewed that all possibilities of
close-to-objective comment have seemingly vaporized.
Dori A Schmetterling - 16 Mar 2005 12:36 GMT
Thanks for the links to this website.  Also found a report which stated that
the UK is BMW's third largest market after Germany and USA.  Unsuprisingly,
same applies to Mercedes-Benz.

Yes, BMW estate cars (station wagons), even those based on the 3, are quite
important, as are those derived from the Merc C-Class.

Finally, I can sympathise about your sentiments about people's advice.  When
it comes to appearance and the driving 'feeling' only you can judge.  Other
people can only help with technical and other 'objective' matters.

DAS

For direct contact replace nospam with schmetterling
---

> Thanks Dori, someone from the ng kindly sent these to me:
>
[quoted text clipped - 19 lines]
> perspectives are so strongly skewed that all possibilities of
> close-to-objective comment have seemingly vaporized.
Frank Kemper - 16 Mar 2005 14:55 GMT
"Dori A Schmetterling" <ng@nospam.co.uk> haute in die Tasten:

> Yes, BMW estate cars (station wagons), even those based on the 3,
> are quite important, as are those derived from the Merc C-Class.

In Germany, from my personal observation I expect the Touring models to
be responsible for some 40% of the overall sales of the 5'series. I
also expect that many buyers of an E60 have owned an E39 before. So it
is very likely that those who owned an E39 Touring when the E60 sedan
was launched, rested in patience to wait for the Touring. The same may
be true for M5 drivers, who probably will not give away their E39 M5
for a 545i E60, but may very well consider an upgrade to the new M5.

Frank

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fbloogyudsr - 16 Mar 2005 17:09 GMT
> Thanks for the links to this website.  Also found a report which stated
> that the UK is BMW's third largest market after Germany and USA.
> Unsuprisingly, same applies to Mercedes-Benz.

Dori, according to the latest Roundel, USA is actually the largest market
for BMW (296,111 vs. 283,559).  I presume that your listing Germany
1st was a slip of the mind?

Of course, the reason the USA leads Germany is the large number
of X5/X3 (especially X3) sales.

Floyd
Dori A Schmetterling - 16 Mar 2005 19:11 GMT
It wasn't, but I'll check.  Have to go somewhere now.

DAS

For direct contact replace nospam with schmetterling
---

>> Thanks for the links to this website.  Also found a report which stated
>> that the UK is BMW's third largest market after Germany and USA.
[quoted text clipped - 8 lines]
>
> Floyd
Dori A Schmetterling - 17 Mar 2005 12:02 GMT
The report I read did not give numbers outside the UK but a senior UK
manager was quoted as saying "after the USA and Germany", so this could,
indeed mean that the US is the biggest, i.e. confirming the Roundel data.

DAS

For direct contact replace nospam with schmetterling
---

> It wasn't, but I'll check.  Have to go somewhere now.
>
[quoted text clipped - 15 lines]
>>
>> Floyd
Dotcom Computers - 17 Mar 2005 23:23 GMT
> Thanks for the links to this website.  Also found a report which
> stated that the UK is BMW's third largest market after Germany and
> USA.  Unsuprisingly, same applies to Mercedes-Benz.
>
> Yes, BMW estate cars (station wagons), even those based on the 3, are
> quite important, as are those derived from the Merc C-Class.

A good friend of mine recently purchased a X (year 2000) 318i Estate for his
missus and new baby on the basis of always wanting a bimmer, then driving my
1993 K reg 277K mile 525!

Make of that what you will!

They finally decided that their VW Golf V5, whilst powerful and more luxury
than the BMW was not practical, and also build quailty of the BMW will last
them till car is 10+ years old.

Paid about ?8K for a SE spec will all the extra except leather - ex company
car with 60K miles FBMWSH.

Jason R
John Burns - 15 Mar 2005 14:20 GMT
> Saw this article in yesterdays Daily Telegraph.
>
> http://tinyurl.com/4wpzc
>
> About time they kicked some of the dealers backsides!

Excellent, well overdue. A few bad apples are giving the rest a bad name
in my opinion.

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Email: john@unixnerd.demon.co.uk, John G.Burns B.Eng, Bonny Scotland
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Dori A Schmetterling - 15 Mar 2005 15:45 GMT
Following Merc GB, who have bought out all the franchises in London,
Birmingham, Manchester and, I think, Glasgow, in order to improve service
(not sure if they mean retail and/or servicing or both)?

DAS

For direct contact replace nospam with schmetterling
---

[...]

> Excellent, well overdue. A few bad apples are giving the rest a bad name
> in my opinion.
Oldun - 15 Mar 2005 18:58 GMT
As far as I'm concerned, they can start with John Clark Ltd of Aberdeen.
I've never met such a load of self-opinionated dickheads in one place. Smart
showroom spoilt by the amount of bullshit flying about.
Thanks to them it will be a very long time before I buy another BMW.

Oldun
Dave Plowman (News) - 15 Mar 2005 19:27 GMT
> As far as I'm concerned, they can start with John Clark Ltd of Aberdeen.
> I've never met such a load of self-opinionated dickheads in one place.
> Smart showroom spoilt by the amount of bullshit flying about. Thanks to
> them it will be a very long time before I buy another BMW.

Strangely, I've used them twice for a service, although I live in London.
On holiday visiting relations. Once when they were in Gray Street, and
once at their current location. And both times they were ok - ish. The
service wash at their new premises scratched the paint - as do all
automatic car washes.

But compared to my local Coopers Wimbledon and their predecessors using
the same premises they were magic.

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John Burns - 16 Mar 2005 08:02 GMT
> As far as I'm concerned, they can start with John Clark Ltd of Aberdeen.
> I've never met such a load of self-opinionated dickheads in one place. Smart
> showroom spoilt by the amount of bullshit flying about.
> Thanks to them it will be a very long time before I buy another BMW.

Their parts department and techies are excellent though. Find the older
salesman with the moustache, he's one of the "old school" and is a real
BMW guy.

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Email: john@unixnerd.demon.co.uk, John G.Burns B.Eng, Bonny Scotland
Web  : http://www.unixnerd.demon.co.uk - The Ultimate BMW Homepage!
Need Sun or HP Unix kit? http://www.unixnerd.demon.co.uk/unix.html

Daniel Arrepas - 16 Mar 2005 16:47 GMT
> As far as I'm concerned, they can start with John Clark Ltd of Aberdeen.

> I've never met such a load of self-opinionated dickheads in one place.

Ahh, come on. A bigger load of self-opinionated dickheads than exist on
Usenet? :^)

> Smart showroom spoilt by the amount of bullshit flying about.
> Thanks to them it will be a very long time before I buy another BMW.

Well, that's too bad. I wouldn't let a salesman's behavior prevent me from
buying anything, though I would let it prevent me from buying from him or
his place of business.
 
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