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Car Forum / BMW Cars / July 2005

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Negotiating with a dealer

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Amanda Robin - 22 Jul 2005 05:03 GMT
Hi all--

I will probably buy a BMW 3 series later this year. I have been doing my
homework on the Internet and visited a dealer a couple of times.
Exchanged some e-mails with the dealer in the next town over.

I think I'm going to want an all-wheel-drive model. My question is, is
it ever possible to order a car (not buy off the lot) and retain any
ability to negotiate a good price? I'm pretty patient, but I doubt
whether I will have many chances to find close to what I want on a lot.

This is a pretty basic question, but I haven't seen it addressed on the
car buying sites. I have just sort of assumed that you can only bargain
well if you can convince them that you will walk away if you don't get a
reasonable deal. (Do you have to pay something down when ordering a car,
by the way?)

You might be interested to know that when I requested one of those
competitive quotes over the Internet (I think this one was from Kelly),
the BMW dealer in a large city in TX quoted me exactly MSRP. Do they
think people are dumb, or is an 06 Bimmer hot enough that it's
non-negotiable right now?

Thanks for any comments,

Amanda
fbloogyudsr - 22 Jul 2005 05:48 GMT
"Amanda Robin" <amanderr@yahoo.com> wrote
> I will probably buy a BMW 3 series later this year. I have been doing my
> homework on the Internet and visited a dealer a couple of times.
[quoted text clipped - 4 lines]
> ability to negotiate a good price? I'm pretty patient, but I doubt
> whether I will have many chances to find close to what I want on a lot.

Well, there are two or three things you need to know.
1)  AFAIK, the new 3-series (E90) is currently not available with AWD,
although you may be able to get the previous model (E46) still.
2)  You're probably not going to get much price movement on the
new model - from BMW or any other manufacturer for that matter.
If you do, look for a price about 1/2 way between MSRP and invoice;
usually $1000-$2000.  Note that BMW dealers usually make their cut
on options; there is less room in the markup than other makes.
3)  You can get deals on ordered cars - I did.  I have one of the
very few 330xi's without a sunroof in the US; probably fewer than 100.
4)  BMW does allow you to order options that aren't available in
the US brochure; like cloth seats, no sunroof (the E90 in the US
comes with it standard), etc.  However, you have to find a dealer
who is willing to do the extra work...

Floyd
J Strickland - 22 Jul 2005 18:05 GMT
>> I will probably buy a BMW 3 series later this year. I have been doing my
>> homework on the Internet and visited a dealer a couple of times.
[quoted text clipped - 15 lines]
> 3)  You can get deals on ordered cars - I did.  I have one of the
> very few 330xi's without a sunroof in the US; probably fewer than 100.

Why did you special order a car without a sunroof?

This feature has value, even if you don't use it. Frankly, I can't imagine
not using it, even if all one does is tilt the rear up for ventilation.

> 4)  BMW does allow you to order options that aren't available in
> the US brochure; like cloth seats, no sunroof (the E90 in the US
> comes with it standard), etc.  However, you have to find a dealer
> who is willing to do the extra work...
>
> Floyd
Pete - 22 Jul 2005 19:56 GMT
> Why did you special order a car without a sunroof?

I deliberatly bought an A4 without it.  I was going to order one like that,
but then the dealer was able to locate a car with the exact options I needed
(pretty much every other option minus sunroof) at another dealer lot.

I had an Accord before, with a sunroof, and never used it, so that's why I
didn't want it.  There are also issues sometimes with the sunroof acting up
on its own and/or leaking water - didn't need any of that either.  Finally,
you get more headroom space without a sunroof.

Maybe the issues I  mentioned do not pertain to BMW, but those were my
reasons.

Pete
GRL - 23 Jul 2005 21:09 GMT
I concur with you about a sunroof. I think they are a monumental waste of
money, invite eventual leaks, and steal headroom.

Only reason to have one is so the passenger can tilt their seat back and
look at the clouds go by.

They are absolutely no substitute for a convertible. Not even remotely
close.

>> Why did you special order a car without a sunroof?
>
[quoted text clipped - 12 lines]
>
> Pete
John Carrier - 24 Jul 2005 02:53 GMT
>I concur with you about a sunroof. I think they are a monumental waste of
>money, invite eventual leaks, and steal headroom.
[quoted text clipped - 4 lines]
> They are absolutely no substitute for a convertible. Not even remotely
> close.

Opinions vary.  I use mine frequently and year round.  Never had a leak or
mechanical failure with 3 different cars over 11 years.

Admittedly not a substitute for a convertible nor meant to be.

R / John
Kevin Rhodes - 22 Jul 2005 21:03 GMT
>Why did you special order a car without a sunroof?
>
>This feature has value, even if you don't use it. Frankly, I can't imagine
>not using it, even if all one does is tilt the rear up for ventilation.

Biggest reason for me would be the lack of headroom in cars so equiped. I am
fairly tall, but EXTREMELY long in the  torso - I flat don't fit comfortably
in most European cars with sunroofs. Getting rid of the sunroof gives an extra
1-2" of headroom. Which is too bad as I would rather have one!

Kevin Rhodes
Westbrook, Maine
91 318is - no sunroof - with headroom
00 Saab 9-5 - with sunroof, without headroom
74 Triumph Spitfire - infinite headroom :-)
fbloogyudsr - 23 Jul 2005 00:27 GMT
>>Why did you special order a car without a sunroof?
>>
[quoted text clipped - 8 lines]
> extra
> 1-2" of headroom. Which is too bad as I would rather have one!

Exactly.  Almost 2" headroom for us long-torso'd people is important.
Also, I live in Seattle; the car spends much time in the mts. in snow,
and I have to use a/c year-round to clear the fog from the windows anyway.
It's also about 10 lbs lighter.

Floyd
330xi - 23 Jul 2005 01:23 GMT
Yo Kevin, the head room in an E46 or E90 is exactly the same with and
without sunroof.

330xi@canada.com

>>Why did you special order a car without a sunroof?
>>
[quoted text clipped - 14 lines]
> 00 Saab 9-5 - with sunroof, without headroom
> 74 Triumph Spitfire - infinite headroom :-)
fbloogyudsr - 23 Jul 2005 01:30 GMT
"330xi" <330xi@ottawa.com> wrote
> Yo Kevin, the head room in an E46 or E90 is exactly the same with and
> without sunroof.
>
> 330xi@canada.com

Wrong.  I think you should measure yours, then come to Seattle
and measure mine.

FloydR '01 330xi
Jeff Strickland - 23 Jul 2005 03:25 GMT
My Bentley manual does not indicate any difference in headroom for a
sunroof, or not.

>>Why did you special order a car without a sunroof?
>>
[quoted text clipped - 14 lines]
> 00 Saab 9-5 - with sunroof, without headroom
> 74 Triumph Spitfire - infinite headroom :-)
joe_tide - 23 Jul 2005 04:08 GMT
According to the E46 new car brochure, headroom with moonroof = 37.0" and
w/o moonroof = 38.4".

> My Bentley manual does not indicate any difference in headroom for a
> sunroof, or not.
[quoted text clipped - 18 lines]
>> 00 Saab 9-5 - with sunroof, without headroom
>> 74 Triumph Spitfire - infinite headroom :-)
Jeff Strickland - 23 Jul 2005 22:30 GMT
Hmph, an inch and a half. Who woulda thunk it?

I'm 6'1", and my '94 is the first car with a moon roof that I can
comfortably fit in. I have to remove my hat, except baseball caps, but that
is a small price to pay.

> According to the E46 new car brochure, headroom with moonroof = 37.0" and
> w/o moonroof = 38.4".
[quoted text clipped - 21 lines]
>>> 00 Saab 9-5 - with sunroof, without headroom
>>> 74 Triumph Spitfire - infinite headroom :-)
Kevin Oberle - 24 Jul 2005 03:07 GMT
"Jeff Strickland" <crwlr@yahoo.com> wrote in news:lbqdnSZQzJqQKn_fRVn-
1g@ez2.net:

> I'm 6'1", and my '94 is the first car with a moon roof that I can
> comfortably fit in.

I agree.  I'm 6'0" and long in the torso to boot.  My ability to sit up
comfortably in the E46 was one of the justifications I was able to sell on
my better half for affording the car.

I'd have preferred it without a sunroof, as the sunroof in the 3 Series is
worthless to have open: depending on the open position, I find there's
either too much wind noise, or air annoyingly blows straight down on one's
head.  My car came off the lot, so I took what I got.

The only other manual transmission coupe (another two of my criteria) in
which I could sit comfortably at the time was a Toyota Solara, but I just
couldn't get behind its appearance.

Kevin
sunderland56@yahoo.com - 22 Jul 2005 15:56 GMT
Don't know why you'd want AWD, but the E90 AWD sedans will be available
in October (according to the latest dealer bulletin).

Around here (New England) the E90 is selling slowly - dealers have lots
of stock, and are pressuring customers to buy. I'm sure deals are easy
to get - in the range of $1k to $2k off MSRP. I didn't push hard
myself, since I like the E46 so much more than the E90.

At least half of BMWs are custom ordered. Ordering is easy - pick what
you want, they build it, you can track it's progress on the Internet,
and your car arrives at the dealer 6 weeks or so later. There is no
extra charge - you pay the same thing. (In fact, if you pick up your
custom ordered car in Germany, you pay LESS). Unless you absolutely
need a car right now today, there is no downside to a custom order at
all. In fact there's are big advantages - you get exactly what you
want, and the dealer doesn't have a chance to add extra crap like
"paint protectant".

You might be able to custom order a E90 AWD starting in September -
that's when cars start being produced.
330xi - 23 Jul 2005 01:30 GMT
What's wrong with the American Car buyers, MB is trying to sell you a
Chrysler and
Audi a fancy VW , both handle like crap as well.  BMW is making the best car
in it's class and
they aren't selling?

In Canada, most are getting grabbed before they hit the lot.
BMW store were selling September production vehicles weeks
ago and if you want an xi you better get your order in now or
you will miss the first batches and have to wait alot longer.

330xi@canada.com

> Don't know why you'd want AWD, but the E90 AWD sedans will be available
> in October (according to the latest dealer bulletin).
[quoted text clipped - 16 lines]
> You might be able to custom order a E90 AWD starting in September -
> that's when cars start being produced.
GRL - 23 Jul 2005 21:12 GMT
Have you actually looked at the thing?

If it ain't selling here in the U.S., it only means Americans still have a
modicum of taste and Canadians have lost all theirs.

> What's wrong with the American Car buyers, MB is trying to sell you a
> Chrysler and
[quoted text clipped - 29 lines]
>> You might be able to custom order a E90 AWD starting in September -
>> that's when cars start being produced.
Kevin Oberle - 24 Jul 2005 02:55 GMT
> Have you actually looked at the thing?

Yeah, for too long actually.

I loved the design of my '91 Honda Prelude, but eventually it got to look
dated.

I love my '04 E46 coupe, I think it's one of the most beautiful cars ever
built.  But when I look at the E90, I can see that it has elements that are
subtly more current IMHO (or maybe are setting the trend), and the E46
begins to look a little less current.

When the E46 was introduced, it was deemed ahead of its time, yet
eventually most people accepted it.  I wouldn't be surprised to see general
tastes switching from the E46 to the E90 in the same way.

Kevin
J Strickland - 22 Jul 2005 18:01 GMT
> Hi all--
>
[quoted text clipped - 16 lines]
> competitive quotes over the Internet (I think this one was from Kelly),
> the BMW dealer in a large city in TX quoted me exactly MSRP.

Do they
> think people are dumb, or is an 06 Bimmer hot enough that it's
> non-negotiable right now?

1.) No, they don't think people are dumb.
2.) No, the BMW is not non-negotiable.
3.) They are never in a million years give you the Best Price on the first
contact. They'll give you a price that they will let the car out the door at
without any fuss whatsoever, but if you want to engage in a negotiation,
they are going to start from a high point, not a low one.
4.) If you won't buy for MSRP, the next guy will, good luck. Your ability to
negotiate a price on an '05 is better than on an '06.
John Carrier - 22 Jul 2005 22:55 GMT
A few observations.  The price will depend on the local market.  If dealer
stock is gathering water spots on the lot, negotiation is possible.  If
turnover is rapid, probably not.  If a particular model is desirable, many
dealers will tack on a "market adjustment."

BMW has no holdback (typically 2 - 2 1/2 percent of MSRP or Base price), so
the sticker has no hidden profit behind it.  (There are occasional dealer
incentives on selected models, check the internet.)  Some dealers have to
pay so much per car into an advertising program (some pass it on to the
customer, some eat it, but either way it affects the price).

Yes, you can negotiate a special order car.  Expect to make a deposit.

I'd approach it this way.  Tell the dealer what the invoice on the car you
want is and explain your idea of a reasonable profit for him and the
indicated final price.  Be realistic, he's got to make at least $1500-2000
on the car even if he's high volume ... There's overhead to meet.  See if he
buys into your logic.

R / John

> Hi all--
>
[quoted text clipped - 22 lines]
>
> Amanda
Somebody. - 22 Jul 2005 23:41 GMT
> A few observations.  The price will depend on the local market.  If dealer
> stock is gathering water spots on the lot, negotiation is possible.  If
[quoted text clipped - 16 lines]
>
> R / John

The correct approach, I'd say.  If dealer a) won't, dealer b) might.  And
they all will at a certain number.  Just buy from whoever goes the lowest,
if you know the invoice.

No harm in a moderate drive to pick it up, if it saves you lots.  Service
can still be at your local dealer.

-Russ.
John Carrier - 23 Jul 2005 12:14 GMT
>> A few observations.  The price will depend on the local market.  If
>> dealer
[quoted text clipped - 29 lines]
> No harm in a moderate drive to pick it up, if it saves you lots.  Service
> can still be at your local dealer.

It's worked for me on a number of cars.  Sometimes the dealer was so quick
to say "Yes" I wondered if I miscalculated the offer.  A couple times I'd
get a "You know sir, that's only $XXX above invoice" and not so much as a
counteroffer.  (the same dealer says, "We'll beat your best deal or give you
$100 .... REE GARD LESS!"  Uh huh.)

If you can work two (or three) dealers against each other in a bidding war,
it's usually advantageous.  In my small local market, that means an
out-of-town competitor.  I've had salespersons threaten that the service on
a not-sold-here car might not be forthcoming.  "Oh, can I quote you in my
letter to the head office?"  Then again, if it's a BMW dealer, they're well
aware that BMWNA is pretty aloof and/or toothless WRT it's dealer
organization.

R / John
 
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