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Car Forum / Driving, Maintenance, Tuning / Car Audio / October 2007SAD truth about AM nighttime - almost nobody is listening
David Eduardo wrote: > The standard daypart is 7 to Midnight. > > Using the 6th largest city, Houston, as an example, between 7 PM > and midnight...as a percentage of all persons, whether using radio or > not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all > persons in that age group, whether listening or not. Thank you. That's what I wanted. For comparison, television pulls over 60% of all persons during 7 to midnight. - 0.6% listening to AM during primetime - over 30% watching broadcast TV (fox, cw, ...) - over 60% watching all tv (including cable) Is it any wonder the AM stations feel the need to improve the quality of the sound (digital upgrade), in hopes of bringing in more listeners. > Is it any wonder the AM stations feel the need to improve the quality > of the sound (digital upgrade), in hopes of bringing in more listeners. How will severely curtailing their coverage area and sticking their heads in the sand bring in more listeners? > > Is it any wonder the AM stations feel the need to improve the quality > > of the sound (digital upgrade), in hopes of bringing in more listeners. > > How will severely curtailing their coverage area and sticking > their heads in the sand bring in more listeners? If you knew anything about HD Radio (and it seems you do not), then you'd know the coverage area will be the same as AM, once they turn off the analog, and constrain the stations to 10 kHz per. Right now, the biggest obstacle to Digital AM, is the backwards- compatibility with analog (forcing the channels to be 20 kHz wide). If the analog was eliminated, the channels would fit very nicely, and there'd be no more overlap. THIS DISCUSSION IS OFF-TOPIC FOR REC.AUDIO.TECH (AND REC.AUDIO.CAR, FOR THAT MATTER) PLEASE DROP REC.AUDIO.TECH FROM THIS DISCUSSION > David Eduardo wrote: > [quoted text clipped - 14 lines] > Is it any wonder the AM stations feel the need to improve the quality > of the sound (digital upgrade), in hopes of bringing in more listeners. Listeners do not care about audio quality, but program quality - it is the music formatted FMs that are screwed from attacks from iPods, cell phone music streaming, and personalized music services such as Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly rated. You have it a.s-backwards. On Oct 3, 8:38 am, PocketRa...@gmail.com wrote: > > David Eduardo wrote: > [quoted text clipped - 22 lines] > > - Show quoted text - Lets All Get Slack ! - er ~ RHF . >> David Eduardo wrote: >> [quoted text clipped - 20 lines] > Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly > rated. You have it a.s-backwards. Then why have news talk stations all over the US moved totally to FM or are transitioning with simulcasts? The answer is that they get a big increase in 25-54 listeners when on FM, as the under-55 crowd likes the programming, but hates the sound quality. When they get it on FM, they listen. And AM news talkers have about 60% or more of their audience in the 55 and older demos, which is not an age group with much, if any, sales appeal. Heck, just this week a 50 kw sports AM in Detroit moved to FM... because they want to appeal more to younger-than-55 demographic groups. > Then why have news talk stations all over the US moved totally to FM or > are transitioning with simulcasts? The answer is that they get a big > increase in 25-54 listeners when on FM, as the under-55 crowd likes the > programming, but hates the sound quality. When they get it on FM, they > listen. I'm sure glad that the radio industry can afford to just toss away the largest segment of the population, with the most disposable income. No wonder so many businesses are going under, if that's the way they do business. >> Then why have news talk stations all over the US moved totally to FM or >> are transitioning with simulcasts? The answer is that they get a big [quoted text clipped - 6 lines] > wonder so many businesses are going under, if that's the way they do > business. 55+ is not salable to most advertisers, specifically agency clients with demographic dictates that nearly 100% do not include 55+. If there is no revenue, there is no market. Advertisers have their reasons, and most are based on return on investment which is almost universally poor against 55+. David Frackelton Gleason, the numerologist who poses as 'Eduardo', wrote: > >> Then why have news talk stations all over the US moved totally to FM or > >> are transitioning with simulcasts? The answer is that they get a big [quoted text clipped - 14 lines] > Advertisers have their reasons, and most are based on return on investment > which is almost universally poor against 55+. Edweenie, it would seem as though 55 is your favourite number. It would also seem to be the age at which you adopted the 'Eduardo' shtick. dxAce Michigan USA >David Frackelton Gleason, the numerologist who poses as 'Eduardo', wrote: > [quoted text clipped - 20 lines] > >It would also seem to be the age at which you adopted the 'Eduardo' shtick. But he is right. At 57 I fall neatly into that demographic. I have a great disposable income, but I choose not to dispose. I can't remember the last time I bought something with a "brand". We just aren't as gullible as the children. d  SignaturePearce Consulting http://www.pearce.uk.com > But he is right. At 57 I fall neatly into that demographic. I have a > great disposable income, but I choose not to dispose. I can't remember > the last time I bought something with a "brand". We just aren't as > gullible as the children. Well said. Advertisers favorite age group is 15-35, because they have NO brand loyalty, and are easily persuaded to switch brands. Advertising to over 45 is like trying to convince President Bush to join the Democratic party. It's a waste of money, because the over 45 group are "set in their ways". > > But he is right. At 57 I fall neatly into that demographic. I have a > > great disposable income, but I choose not to dispose. I can't remember [quoted text clipped - 9 lines] > join the Democratic party. It's a waste of money, because the over 45 > group are "set in their ways". Sounds like you must be over 45. Way over.... > > > But he is right. At 57 I fall neatly into that demographic. I have a > > > great disposable income, but I choose not to dispose. I can't remember [quoted text clipped - 11 lines] > > Sounds like you must be over 45. Way over.... I figure he is at least 65. SignatureTelamon Ventura, California > > Then why have news talk stations all over the US moved totally to FM or > > are transitioning with simulcasts? The answer is that they get a big [quoted text clipped - 4 lines] > I'm sure glad that the radio industry can afford to just toss away the > largest segment of the population, with the most disposable income Advertising to people over 45 is a waste. They are "set in their ways" and no amount of advertising is going to make them switch from Crest to Colgate. Advertising to someone over 45 will Not persuade them to switch brands. It's a waste of money. > > > Then why have news talk stations all over the US moved totally to FM or > > > are transitioning with simulcasts? The answer is that they get a big [quoted text clipped - 9 lines] > Crest to Colgate. Advertising to someone over 45 will Not persuade > them to switch brands. It's a waste of money. Good luck advertising to Gen Y, as they have shunned terrestrial radio in favor of iPods, cell phones, Satellite Radio, etc... >> > > Then why have news talk stations all over the US moved totally to FM >> > > or [quoted text clipped - 15 lines] > Good luck advertising to Gen Y, as they have shunned terrestrial radio > in favor of iPods, cell phones, Satellite Radio, etc... 45-50 year olds are the ones you sell new whizbang TV's, cars, refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying different brands of toothpaste, and even some of the new flavors of soda and such. > >> > > Then why have news talk stations all over the US moved totally to FM > >> > > or [quoted text clipped - 22 lines] > > - Show quoted text - BAD, I know more than a few people over the Age of 55 who Buy and Pay-For all the latest Gadgets and Technology. They are called Grandparents. ~ RHF Maybe -if- Advertisers crafted a Message for their Products and Services that would touch the Hearts-and-Minds of Grandparents with the "Needs and Wants" of their Grandchildren : Then they could have a vast Market to Sell-Into : Instead of Writting "Off" the Age 55+ Demographic. and that is something to think about ~ RHF . >> >> > > Then why have news talk stations all over the US moved totally to FM >> >> > > or [quoted text clipped - 38 lines] >and that is something to think about ~ RHF > . The problem with this is that most grandparents see their grandchildren as over-indulged, spoiled brats - little princes and princesses who have their every whim indulged. They have no needs and wants. No, the advertisers have it right - there is money to be made selling to credulous and gullible youth. We over 50s are in a position to stand back and consider. We won't be sold to. d SignaturePearce Consulting http://www.pearce.uk.com > >> "IBOCcrock" <ibocisacr...@yahoo.com> wrote in message > [quoted text clipped - 47 lines] > princesses who have their every whim indulged. They have no needs and > wants. We have an AM station but I have no idea how they keep their listeners. FM has taken over with the genres. I think last I heard they were an 'oldies' station. Many years ago they were our first station in the area. I remember they used to have a person sleep inside the transmission station just off the highway in case of technical problems. --- Michael Lalonde OMB Business Development Officer 1170 Ramsey View Court Sudbury, ON P3E 2E4 mikelalonde@mysudbury.ca >>>>>>>> Then why have news talk stations all over the US moved totally to FM >>>>>>>> or [quoted text clipped - 46 lines] > Sudbury, ON P3E 2E4 > mikelalonde@mysudbury.ca This is all a bunch of speculative brouhaha. Talk radio is fine on AM. Music is acceptable on FM. HD FM sucks and interferes with analog FM. Satellite radio is a quickly dying fad.Generation Y will listen to MP3z and whatnot because of marketing, most if not all have no clue about "sound quality". The iPod is more about those silly white earphones than sound quality. > ad...@wanderer64.com wrote: > [quoted text clipped - 57 lines] > > - Show quoted text - WB, Yes - For many of the the 'youth' Generation the iPod is about the latest "IN" Thing. i must be 'young at heart' -cause- i am about to buy another radio thingy ~ RHF . > > ad...@wanderer64.com wrote: > [quoted text clipped - 62 lines] > Yes - For many of the the 'youth' Generation > the iPod is about the latest "IN" Thing. Good lord, my wife keeps raving about her IPOD. I could care less, I'm more of a CD type person. I fought buying a Blackberry until she almost had to drag me in to help her pick one out. Apparently it's necessary when you're in accountant to keep in touch with the office lol. --- Michael Lalonde OMB Business Development Officer 1170 Ramsey View Court Sudbury, ON P3E 2E4 mikelalonde@mysudbury.ca > > > Then why have news talk stations all over the US moved totally to FM or > > > are transitioning with simulcasts? The answer is that they get a big [quoted text clipped - 9 lines] > Crest to Colgate. Advertising to someone over 45 will Not persuade > them to switch brands. It's a waste of money. Your posts are so convincing. SignatureTelamon Ventura, California > <PocketRa...@gmail.com> wrote in message > [quoted text clipped - 37 lines] > > - Show quoted text - d"Eduado, Think about the Political 'import' of what you are saying. * News/Talk Radio on AM/MW Conservatized the Over-50 Demographic Groups. * News/Talk Radio on FM could Conservatized the Over-25 Demographic Groups. Clearly the Democrats will Ban Conservative New/Talk on the FM Radio Band { Except for Liberal NPR & PRI :o} the times they are a changing . . . - i heard that on the radio ~ RHF . > >> David Eduardo wrote: > >> [quoted text clipped - 23 lines] > Then why have news talk stations all over the US moved totally to FM or are > transitioning with simulcasts? < Snip > Then why hasn't this totally happened in souther California...Dude. SignatureTelamon Ventura, California > David Eduardo wrote: > [quoted text clipped - 7 lines] > Thank you. That's what I wanted. For comparison, television pulls > over 60% of all persons during 7 to midnight. And has for the last fifty years. > - 0.6% listening to AM during primetime > - over 30% watching broadcast TV (fox, cw, ...) > - over 60% watching all tv (including cable) > > Is it any wonder the AM stations feel the need to improve the quality > of the sound (digital upgrade), in hopes of bringing in more listeners. Do try and take a look at the ratings for those digital upgrades, dipshit, then come back here to apologize. > David Eduardo wrote: > [quoted text clipped - 14 lines] > Is it any wonder the AM stations feel the need to improve the quality > of the sound (digital upgrade), in hopes of bringing in more listeners. I listen to the radio if I'm doing something else. The new shows are out, so I'm watching them right now, to see if any are going to be worth adding to the list. > > Is it any wonder the AM stations feel the need to improve the quality > > of the sound (digital upgrade), in hopes of bringing in more listeners. > > I listen to the radio if I'm doing something else. The new shows are > out, so I'm watching them right now, to see if any are going to be > worth adding to the list. Putting GOOD late night programming on would be a hell of a good start. Fart Smell did well at first because he was the only thing on late night besides howling religious maniacs and high rotation music. Then he began to be someone to make fun of. > David Eduardo wrote: > [quoted text clipped - 14 lines] > Is it any wonder the AM stations feel the need to improve the quality > of the sound (digital upgrade), in hopes of bringing in more listeners. A REMINDER TO ALL -WRT- "HD" RADIO There Is a "HD Radio" NewsGroup HD RADIO => http://groups.google.com/group/hd-radio/ Description: This is a Group for discussing HD Radio, it's viability in the market place, HD Radios & Receivers and Technology, Programming, Reception, and in general anything concerning HD Radio that shouldn't be clogging up other NewsGroups, like Rec.Radio.Shortwave. For anyone who is looking for an "HD" Radio Group that is Moderated -or- Simply NOT Rec.Radio.Shortwave Here is a List of Yahoo Groups that have something to do with "HD" Radio News and Information. HD RADIO => http://groups.yahoo.com/search?query=HD+Radio * HDRadio * HD-Radio * HD-Radio-Engineering * Accurian HD Radio {RadioShack} * High Defination Radio Plus here is a List of Yahoo Groups that have something to do with "IBOC" {HD Radio} News and Information. http://groups.yahoo.com/search?query=IBOC * HD-Radio-Engineering * Sangean HDT1 "HD" Radio Tuner * NO2IBOC = Just Say "NO" To IBOC ! * DRM IBOC HDRadio = DRM and HD Radio Forum * AMStereoOnly = AM Stereo Only ! - Where Digital Is Dead ! FWIW - Here is another HD Radio Forum {NewsGroup} AVS Forum > Digital Video & Audio Devices > HD Radio HD RADIO => http://www.avsforum.com/avs-vb/forumdisplay.php?f=154 Some Good Info Here and It is Free for the Reading :o) And Once Again The Aforementioned "HDRadio" NewsGroup HDRADIO=>http://groups.google.com/group/hd-radio/ hy dee ray dee oh ~ RHF . |
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