 |
 | Home | Contact Us | FAQ | Search & Site Map | Link to Us |
 | Sign In | Join | Other 45 Sites in Network |
Car Forum / Driving, Maintenance, Tuning / Driving / March 2005STATES UNITE TO PROMOTE SUV SAFETY WITH $27 MILLION PUBLIC EDUCATION CAMPAIGN
http://www.esuvee.com/news/press_release.php?id=147 What's next? $100 million to tell people not to put plastic bags over their heads or stick knives in their eyes? > http://www.esuvee.com/news/press_release.php?id=147 > > What's next? $100 million to tell people not to put plastic bags over their > heads or stick knives in their eyes? Well, when a large subset of the population apparently believes that the automotive equivalent of running with scissors ought to be perfectly safe, sometimes you need to have PSAs that make thinking people scratch their heads in bewilderment. nate > > http://www.esuvee.com/news/press_release.php?id=147 > > [quoted text clipped - 6 lines] > perfectly safe, sometimes you need to have PSAs that make thinking > people scratch their heads in bewilderment. Maybe, but I don't like the idea of tax dollars being forked over to a PR firm to create a web site that is unlikely to be viewed by the target audience and is almost content free. Why not traditional broadcast PSAs. I've saw the ads for esuvee.com on TV and didn't even realize what they were for. Instead of referring people to a web site, why not just repeapt the main points made by the web site - there are only three 1) drive at a reasonable speed; 2) properly inflate your tires; 3) properly load your vehicle. All this is covered in the owners guide. This web site smacks of a tax paper funded scam. Ed >> > http://www.esuvee.com/news/press_release.php?id=147 >> > [quoted text clipped - 21 lines] > > Ed You're exactly correct. Shouldn't all drivers observe the three points? Why are SUV's singled out? Although the stated purpose of this campaign is to promote SUV safety, its true motive is to further demonize SUV's and their drivers. Long after the safety messages are forgotten, people will connect the mascot (a snarling, hulking behemoth) with SUV's. > You're exactly correct. Shouldn't all drivers observe the three points? > Why are SUV's singled out? Although the stated purpose of this campaign is > to promote SUV safety, its true motive is to further demonize SUV's and > their drivers. Long after the safety messages are forgotten, people will > connect the mascot (a snarling, hulking behemoth) with SUV's. If a porsche 911 is a few feet off my rear bumper, it's not so bad. When a ford expedition is, I become very concerned. The former can stop faster than my car, the later can't. The former vehicle has better ability to avoid a collision by changing course than the later. That's not even considering the impact outcome because of the mass difference. The problem is the low performing vehicles being mated with low performing drivers. When idiots all bought BMWs,Vettes,Porsches and the like to show off, at least they moved into a vehicle that could actually make up for some of their driving definencies. SUVs amplify them. > If a porsche 911 is a few feet off my rear bumper, it's not so bad. When > a ford expedition is, I become very concerned. The former can stop faster > than my car, the later can't. The former vehicle has better ability to > avoid a collision by changing course than the later. That's not even > considering the impact outcome because of the mass difference. Exactly- the consequences of lack of maintanence or attention for an SUV is more dire than with a car. SUV's are not cars and do not handle like cars, that needs to be hammered home. > Why not traditional broadcast PSAs. Probably because the SUV advertisers wouldn't like it ;) On Tue, 29 Mar 2005 13:22:06 -0500, C. E. White , one of an infinite number of monkeys at an infinite number of typewriters said the following in rec.autos.driving... > Maybe, but I don't like the idea of tax dollars being forked > over to a PR firm to create a web site that is unlikely to [quoted text clipped - 6 lines] > inflate your tires; 3) properly load your vehicle. All this > is covered in the owners guide. Point 1, IMO, would be better made to say that an SUV is a truck and not a car and as such will not handle like a car (particularly WRT stopping distance and cornering) and should be driven accordingly. All to often, I see SUV drivers driving like they think they are Jeff Gordon or Dale Earnhardt Jr., putting everyone else at risk (including responsible SUV drivers and yes, I see a few) with their foolish behavior. Points 2 and 3 are also very valid points, and they should apply to all vehicles, not just SUVs. > Point 1, IMO, would be better made to say that an SUV is a truck and > not a car and as such will not handle like a car It already says this on the back of SUV sun visors. If they don't understand it from there, I doubt a TV ad will make much difference. I imagine most SUV types have Replay or Tivo now anyway and would just zip past the ad. |
Reply to this Message |
 Sign In
 Join
 My Latest Posts My Monitored Threads My Blog My Photo Gallery My Profile My Homepage Start New Thread Enable EMail Alerts Rate this Thread
|
©2008 Advenet LLC Privacy Policy - Terms of Use
This website includes both content owned or controlled by Advenet as well as content owned or controlled by third parties.