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Scott in SoCal - 05 May 2008 15:28 GMT

Toyota is running saturation advertising in SoCal offering 0% APR
financing on 2009 Corollas and Matrices.

Whatever happened to "Japanese automakers are so well run and their
products aren such high quality that they don't have to resort to the
sorts of begging - er, incentives - that American car companies must
employ to sell cars?"

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Proud to be a wreckless driver.

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Dave - 05 May 2008 16:05 GMT

> Toyota is running saturation advertising in SoCal offering 0% APR
> financing on 2009 Corollas and Matrices.
[quoted text clipped - 3 lines]
> sorts of begging - er, incentives - that American car companies must
> employ to sell cars?"

It's the economy. It's not just Toyota, or automakers. All industries are
offering desperation promotions right now.

Like Kroger running radio ads, wanting you to buy a gift card so bad that
they will add 10% if you buy $300 or $600 or $900... That's actually pretty
brilliant, as they know that the tax rebates are coming soon, in multiples
of $300. So obviously Kroger wants ALL that tax money. :)

And a local furniture store usually offers 0% / 0 down / 0 payments for X
months. But lately, they changed it to NO MINIMUM PURCHASE as well. Well
obviously, getting you on the hook for a small purchase is better than not
getting you on the hook at all.

Nobody's buying anything, all industries are hurting, and they are all
desperate. Toyota is no different. If nobody's buying, then nobody's
buying Toyotas, either. -Dave

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Brent P - 05 May 2008 18:50 GMT

> Toyota is running saturation advertising in SoCal offering 0% APR
> financing on 2009 Corollas and Matrices.

> Whatever happened to "Japanese automakers are so well run and their
> products aren such high quality that they don't have to resort to the
> sorts of begging - er, incentives - that American car companies must
> employ to sell cars?"

It's called using the 'credit crunch' to nail your compeition. The
japanese automakers have the funds to make these low/no interest loans,
so they might as well do that and gain more market share.

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Matthew T. Russotto - 05 May 2008 20:24 GMT

>Toyota is running saturation advertising in SoCal offering 0% APR
>financing on 2009 Corollas and Matrices.
[quoted text clipped - 3 lines]
>sorts of begging - er, incentives - that American car companies must
>employ to sell cars?"

Toyota must have been infected by its US plants. :-)

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There's no such thing as a free lunch, but certain accounting practices can
result in a fully-depreciated one.

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MLOM - 06 May 2008 02:46 GMT

On May 5, 2:24 pm, russo...@grace.speakeasy.net (Matthew T. Russotto)
wrote:

> In article <gu5u14p41284fcli1k1et9oabjnbjcu...@4ax.com>,
>
[quoted text clipped - 11 lines]
> There's no such thing as a free lunch, but certain accounting practices can
> result in a fully-depreciated one.

That may explain why the estimated fuel efficiency has gone down since
the 1970s. IIRC it was Toyota that was claiming 50 mpg in those days.

The translation via http://tashian.com/multibabel/ of the old slogan
"You asked for it, you got it, Toyota" when selected to include
Chinese and Japanese, comes out "Toyota asked to him that the excess
for those, you took with this."

--
T hrow
O ut
Y our
O ld
T rash
A gain

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