Depends heavily on the dealership, and on the independent mechanic, as far
as
where to take it.. I am immediately suspicious of dealerships.  They have,
in my
experience, been very poor in terms of quality and price.  Some independents
are thieves too.  But some are excellent mechanics.

If I can find a competent and honest independent, that is where I go.

Your owners manual should have a service schedule in it.  If not, either
ask a competent garage, or buy yourself a decent service manual.

Depends on your area.  If it's a place with several Japanese car
specialists, then an independent with recommendations can be
a good choice.  If you're out where only the dealer is a decent
choice, you could be stuck.

Regardless of what they mark on the list, I would recommend
that you have the transmission fluid (auto or manual) and
brake fluid changed as preventative maintenance.  A good
many manufacturers say these are "lifetime" fluids, but I
feel changing them is a good idea.  Brake fluid inherently
absorbs moisture, which affects braking performance.  A
manual transmission is typically filterless, while an auto
transmission could use periodic filter changes (almost all
auto trannies change less than 50% of exisiting fluid by
design).

I've noticed that Toyota and GM don't specify brake fluid
changes.

Most of the services like this are a way to extract money from the car's owner.

FWIW, I have a 2001 Solara.  The only thing I needed to do to keep the
remaining warranty in effect was to have the spark plugs changed out.
Because mine was a transverse mount V-6, I paid someone to do it.  
The other things are mostly inspections and fluid changes.  Something
you can have done nearly anywhere or do yourself.

You'll likely end up getting a $600.00 oil change/radiator fluid
change/transmission oil change with new spark plugs.

A scam.

==
there is probably no doubt about it, a dealership service dept. would
probably be better, cost more, but likely to be more thorough.

a good well-run independent repair shop that specializes in toyota
repairs should be the next choice.

ask for any recall service notations. and refer to the ower's manual for
service needed at this and on prior mileage points.

plus make known to the service writer - any needed repairs that you are
aware of, and/or service you'd like to have performed at this time.

a regular mechanical tune-up could save on gasoline usage tremendously
including all needed filter changes.

one bad spark plug can increase gasoline usage by 15%, and under
inflated tires 3% - plus additional tire wear.

and by replacing the spark plugs and spark plug wires with those like
the original ones - is a bonus to performance.

a radiator flush and refill with the proper coolant, can add to the
car's performance.

grease / oil all the recommended places periodically.

having the car "detailed" both inside and out side by professionals -
increases the looks / protection of the vehicle.

have the ac system and x-mission checked and serviced - if needed.

wasn't it published recently that to operate a car on a yearly basis,
15,000 miles, the normal / average cost was $7500.00?

mho

vfe