Gas prices in 9/10?

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Ablang - 07 Apr 2007 04:16 GMT

Does anyone know why the gas industry lists the price per gallon in
9/10ths of a cent, instead of rounding up?

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Rick Brandt - 07 Apr 2007 12:55 GMT

> Does anyone know why the gas industry lists the price per gallon in
> 9/10ths of a cent, instead of rounding up?

Because people are inattentive and mentally that extra penny doesn't register.
Ask (just about) anyone what they paid for gas last fill-up and they will leave
that penny off.

Should be illegal IMO.

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Jeff - 09 Apr 2007 14:47 GMT

>> Does anyone know why the gas industry lists the price per gallon in
>> 9/10ths of a cent, instead of rounding up?
[quoted text clipped - 4 lines]
>
> Should be illegal IMO.

Me too. That way, Exxon (whose stock I own) would be making 0.1 more cents
per gallon of gas. That adds up.

Jeff

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Jeff - 09 Apr 2007 14:47 GMT

> Does anyone know why the gas industry lists the price per gallon in
> 9/10ths of a cent, instead of rounding up?

In the old days, the gas was like 25.4 cents per gallon. Now, it seems like
243.9 is more like 243 than 244. For the same reason why potato chips are
priced at 79 and 99 cents.

It seems a little cheaper than it is.

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