Autoblog http://easyurl.net/Touareg2

We were well aware of Volkswagen's placement in "The Bourne Ultimatum"
thanks to press releases out of Wolfsburg that prepared us for an epic
car chase involving a Touareg 2 http://easyurl.net/Touaregs - When an
automaker brags about its product placement, we usually start worrying
that the movie will be overrun with subliminal adverts...

I've just returned from seeing "The Bourne Ultimatum" and can report
that Volkswagen's product placement was very understated and tastefully
done. The climactic car chase involving the Touareg 2 was incredible to
watch (and sounded even better), but the fact you're watching a VW is
hardly noticed since a fender bender early on completely rips off the
Touareg's grille, taking the VW emblem with it. Likewise, Jason
Bourne's world isn't populated entirely by late model VW, Audi and
Lamborghini vehicles. A last-gen Lincoln Navigator figures prominently,
as does a Chevy Impala cop car and many older Chrysler 300Ms...

While most marketers can't argue with the effectiveness of GM's
overwhelming product placement in "Transformers," regardless of how it
negatively affected the viewing experience, we felt VW deserved an
extra mention for its welcomed restraint in "The Bourne Ultimatum."