Car Forum / Driving, Maintenance, Tuning / General Car Topics / January 2008
GM and Toyota nearly tied for global sales title
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C. E. White - 23 Jan 2008 15:45 GMT GM and Toyota nearly tied for global sales title
Reuters January 23, 2008 - 9:05 am ET
DETROIT (Reuters) - General Motors on Wednesday reported total global sales of 9.37 million vehicles in 2007, coming in neck-and-neck with Japanese rival Toyota Motor Corp.
GM said its global sales rose 3 percent from a year earlier to sales of 9,369,524 vehicles, driven by strong growth in regions outside North America.
Toyota, which was expected to have surpassed GM as the world's largest automaker, said on Jan. 10 that it sold 9.37 vehicles in 2007, but did not detail the figure further. It is expected to do so later this month.
"We set a record in China with more than a million vehicles sold. We nearly doubled our sales in Russia to an all-time record of more than 258,000 vehicles delivered. And we set a record in Brazil with nearly a half-million vehicles sold," John Middlebrook, GM vice president of global sales, service and marketing, said in a prepared statement today.
"This is the kind of emerging market growth that fuels our global performance. Customers are responding to our fuel-efficient and dynamically-designed product lineup around the world."
GM said the 2007 results were the second best global sales total in the company's 100-year history. It was the third consecutive year with more than 9 million vehicles sold.
Ed White - 24 Jan 2008 02:54 GMT Update -
GM reports 9.369 billion sales to Toyota's 9.366 billion
DETROIT -- General Motors today reported global sales of 9.369 million vehicles in 2007, a total that would place it just ahead of Toyota Motor Corp.
GM said its global sales rose 3 percent from a year earlier to 9,369,524 vehicles, driven by strong growth in markets outside North America.
Toyota, which was expected to have surpassed GM as the world's largest automaker, said on Jan. 10 that it sold 9.37 million vehicles in 2007 but did not detail the figure further. A Toyota source told Reuters today the automaker finished with about 9.366 million in sales, just short of GM.
The close race might come down to how vehicles made by an obscure GM partnership in China are counted. Last year the Automotive News Data Center deducted vehicles from SAIC-GM-Wuling Automobile Co. from the GM total because SAIC is majority owner of the partnership.
GM said the 2007 results were the second-best global sales total in its 100-year history. It was the third straight year with more than 9 million vehicles sold.
Record sales overseas
" We set a record in China with more than a million vehicles sold. We nearly doubled our sales in Russia to an all-time record of more than 258,000 vehicles delivered. And we set a record in Brazil with nearly a half-million vehicles sold," John Middlebrook, GM vice president of global sales, service and marketing, said in a statement today.
" This is the kind of emerging market growth that fuels our global performance. Customers are responding to our fuel-efficient and dynamically designed product lineup around the world."
The virtual tie comes at a time when Toyota has been growing in the United States -- the world's largest market for vehicle sales -- while GM's domestic sales have been slipping. But GM has been increasing market share outside the United States, where sales accounted for 59 percent of its total.
Since 1998, GM's global sales have grown at an average annual rate of about 1.5 percent, while Toyota's growth rate has been five times that.
GM's sales in North America -- its largest market -- fell 6.1 percent in 2007. Sales in the Asia Pacific region rose 15.1 percent led by China, while sales in Latin America, Africa and the Middle East rose 19.4 percent, driven by Brazil. Sales in Europe rose 8.9 percent.
Sales outside the United States were 5.5 million units.
Too close to call
Mike DiGiovanni, GM's executive director of global product planning, said in a morning conference call with analysts and reporters that the race with Toyota is too close to call.
" We're just focused on putting our nose down and trying to do a good job, serving our customers and making the best products that we can. I don't think anyone knows -- we don't know" who won.
DiGiovanni said GM is in it to win, but it is more important to run the business profitably and not " get into trouble with too many fleet orders" and big incentive sales.
" We think we're doing the right things to remain No. 1, and we're in it for the long run," DiGiovanni said.
But GM's future growth is not in North America or Europe, he said. Growth is in Latin America, Asia, eastern Europe and developing countries. GM is focusing its growth efforts in those regions this year, while it continues to defend the traditional markets, DiGiovanni said.
" We're hitting on all cylinders across the globe," DiGiovanni said.
Product mix won't change
Globally, GM's product mix will not change much this year from 2007, DiGiovanni said. GM will remain capacity constrained in China and Brazil, but it sees growth opportunities in both regions.
In Europe, GM plans to supplement its Opel brand by adding Chevrolet products. GM's strategy to improve Saab's sales includes a new crossover concept -- the 9-4X -- that debuted at the Detroit auto show.
" Saab will have a new crossover that will help them in conquesting new customers," DiGiovanni said. " We anticipate that will do well for them worldwide. We're very optimistic about that vehicle. It's a real opportunity for them."
GM also will integrate Saab products into more GM platforms, he said. That will help lower Saab's pricing and increase content on Saab vehicles, making them more competitive.
In North America, GM's focus is on stabilizing its retail share, DiGiovanni said. The big push this year will be on the new Cadillac CTS and Chevrolet Malibu sedans to improve GM's sales in the mid-sized car category.
GM has other new products coming this year -- the Chevrolet Traverse crossover and the Pontiac G8 sedan. Those will help lift GM's U.S. sales too, he said. GM does not anticipate a big slide in U.S. truck sales.
" In the U.S. and North America, we raised our oil price forecast internally about three months ago to be more aligned with what the prices are currently," DiGiovanni said.
" So while we see some slight decline in truck sales, it's not much because they've been replaced by crossovers, which are in the truck category. When I look on balance, there'll probably be some slight increase in car growth worldwide vis-a-vis truck growth, but I wouldn't see a significant shift."
GM leaders remain optimistic that the United States will experience growth in gross domestic product in the second half of the year. That, combined with the Federal Reserve cutting interest rates should help the country avoid a recession. DiGiovanni would not release GM's sales forecast for 2008.
Reuters contributed to this report
C. E. White - 24 Jan 2008 19:23 GMT We call it: Toyota topped GM in 2007
DETROIT -- General Motors had a solid year in 2007, with global sales up 1.9 percent from 2006. But it is now the world's second-largest automaker.
GM slipped well behind Toyota Motor Corp. in global sales. GM sold 8,885,599 total vehicles in 2007, while Toyota says it sold an estimated 9,370,000. Toyota will issue an official total in about a month.
It was widely reported this week that the two automakers finished in a dead heat for the No. 1 spot. Here is why: GM includes in its total 516,435 vehicles of the Wuling brand in China.
But GM owns only 34 percent of the Chinese company that produces Wuling vehicles, SAIC-GM-Wuling Automobile Co.
Shanghai Automotive Industry Corp., a major automaker in China, owns 50.1 percent of SAIC-GM-Wuling Automobile Co.
Automotive News follows industry practice by including sales of only majority-owned subsidiaries in an automaker's global total. For instance, sales of Mazda Motor Corp. are not included in Ford Motor Co.'s total because Ford owns 33.4 percent of Mazda.
So Automotive News subtracts Wuling-brand sales from GM's reported total, arriving at 8,885,599.
coachrose13@hotmail.com - 25 Jan 2008 07:32 GMT > We call it: Toyota topped GM in 2007 > [quoted text clipped - 22 lines] > So Automotive News subtracts Wuling-brand sales from GM's reported total, > arriving at 8,885,599. So now we are down to a "numbers" game as to whom is the largest automible company???
Most every news publications I read have GM with a very narrow (maybe 3000 units sold) lead over Toyota for the year 2007.
FWIW's that gives GM the lead for one more year, anyway.
On the inevitible day that GM does lose its number one ranking in sales to Toyota, three things will happen:
1. GM workers will report to work. They will not have "gone out of business'
2. I will continue to look as to what then\ next GM product I will buy. (currently looking at the Pontiac G8, but whatever it is, it will be a couple of years away!)
3. Jim Higgins will get his rocks off in a way he has never done in his life!!!! (And, of course, announce to the world he has done do.)
Jeff - 25 Jan 2008 12:19 GMT <...>
> So now we are down to a "numbers" game as to whom is the largest > automible company??? When has it not been a numbers game?
Doug Adams - 24 Jan 2008 22:33 GMT million?, billion? only diffence is a m or b
> Update - > [quoted text clipped - 118 lines] > > Reuters contributed to this report coachrose13@hotmail.com - 25 Jan 2008 07:04 GMT > Update - > [quoted text clipped - 114 lines] > avoid a recession. DiGiovanni would not release GM's sales forecast for > 2008. Just wondering:
There are a lot of reports as to how well GM is doing as far as sells in China, Europe, Russia and South America.
How are there sales in Japan????
Surely GM sells, or allowed to sell (FARELY) automoblies in Japan, just as the Japanese are allowed to do so in the US!
Surely?????????????????
> Reuters contributed to this report Ray O - 26 Jan 2008 04:27 GMT <snipped
Just wondering:
There are a lot of reports as to how well GM is doing as far as sells in China, Europe, Russia and South America.
How are there sales in Japan????
Surely GM sells, or allowed to sell (FARELY) automoblies in Japan, just as the Japanese are allowed to do so in the US!
Surely?????????????????
************ Surely. GM sells Cadillacs, Hummers, Opels, Saabs, and Chevys in Japan. In 2006, GM sales in Japan were a little over 12,600 vehicles.
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Ray O (correct punctuation to reply)
Jeff - 26 Jan 2008 05:03 GMT > <snipped > [quoted text clipped - 4 lines] > > How are there sales in Japan???? Minimal. None of the US automakers sell much in Japan, except Mazda, which is controlled by Ford, but mostly owned by the Japanese.
> Surely GM sells, or allowed to sell (FARELY) automoblies in Japan, > just as the Japanese are allowed to do so in the US! [quoted text clipped - 4 lines] > Surely. GM sells Cadillacs, Hummers, Opels, Saabs, and Chevys in Japan. In > 2006, GM sales in Japan were a little over 12,600 vehicles. coachrose13@hotmail.com - 27 Jan 2008 06:29 GMT On Jan 25, 11:27 pm, "Ray O" <rokigawaATtristarassociatesDOTcom> wrote:
> <coachros...@hotmail.com> wrote in message > [quoted text clipped - 20 lines] > Ray O > (correct punctuation to reply) 12,600 GM vehicles sold in Japan in '06??? ONLY 12600????? Against how many MILLION Japaneses vehicles sold in the US during the same time period?
Something doesn't seem right here.
Does Japan believe in, and more importantly, practice FREE TRADE???
Edwin Pawlowski - 27 Jan 2008 12:45 GMT <coachrose13@hotmail.com> wrote in message
12,600 GM vehicles sold in Japan in '06??? ONLY 12600????? Against how many MILLION Japaneses vehicles sold in the US during the same time period?
> Something doesn't seem right here.
> Does Japan believe in, and more importantly, practice FREE TRADE??? That surprises you? Look at the numbers on TV's, cameras, stereo equipment, toasters, and on and on. It has nothing to do with free trade, everything to do with cost and ability. Yes, there are other factors on the automobile though, such as no room for big cars.
Ray O - 27 Jan 2008 19:34 GMT On Jan 25, 11:27 pm, "Ray O" <rokigawaATtristarassociatesDOTcom> wrote:
> <coachros...@hotmail.com> wrote in message > [quoted text clipped - 20 lines] > Ray O > (correct punctuation to reply) 12,600 GM vehicles sold in Japan in '06??? ONLY 12600????? Against how many MILLION Japaneses vehicles sold in the US during the same time period?
Something doesn't seem right here.
Does Japan believe in, and more importantly, practice FREE TRADE???
********************* Some other automakers' sales in Japan in 2006:
BMW: 62,377 Daimler Chrysler: 100,718 Ford: 22,187 (of which 6,620 were Ford North American Brands and the remaining were Aston martin, Jaguar, Land Rover, and Volvo- 10,693) Citroen-Peugeot: 12,684 Volkswagen including Audi & Bentley: 69,945 Total auto sales in Japan in 2006 were just over 5.7 million Total auto sales in the U.S.A. in 2006 were just over 17.1 million, or a little under triple Japan's sales.
The same automakers' sales in the U.S. in 2006: BMW:313,939 Daimler Chrysler: 2,390,585 Ford: 2,901,090 Citroen-Peugeot: none VW: 329,112
BMW and VW's market share in Japan and U.S. seem to be in roughly the same ballpark, while the Detroit 3 clearly are not.
Japan used to have a lot of hidden trade barriers, but they have been reduced in the past 10 to 15 years.
One of the Detroit 3's big obstacles to sales in Japan is they do not offer many of their North American models with right-hand drive for sale in Japan limiting their market appeal. Another obstacle is that due to the lack of space and high fuel prices, vehicles in Japan are taxed according to exterior dimensions and engine displacement. The Detroit 3's larger vehicle dimensions and engine displacement in a given market segment make them subject to higher ownership costs than the Asian and European brands, which tend to have smaller dimensions and engines than their North American competition.
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Ray O (correct punctuation to reply)
C. E. White - 29 Jan 2008 13:53 GMT > On Jan 25, 11:27 pm, "Ray O" <rokigawaATtristarassociatesDOTcom> > wrote: [quoted text clipped - 32 lines] > > Does Japan believe in, and more importantly, practice FREE TRADE??? Japan is a very tough market. For years the Japanese openly restricted the importation of foreign automobiles. Later when pressured by other countries, the overt restrictions were removed, but non-tariff restriction remained in place (rules and regulations, inspection procedures, etc.). These non-tariff restrictions made it difficult to export cars to Japan. Foreign countries were prohibited from setting up subsidiaries in Japan (i.e, no Ford of Japan) and foreign companies were not allowed to buy the majority of a Japanese company (Ford's 35% ownership of Mazda is about as far as you can go). Today Japan claims to have an open automobile market, but open is a relative term. There are many environmental and cultural barriers that make selling non-Japanese cars in Japan difficult. Very few Japanese are going to be interested in low and medium price vehicles built for other markets. Taxation and inspection policies make vehicles designed for the US impractical in Japan. Because of the perceived difficulty in selling non-Japanese products in Japan, few manufacturers have even bothered to try. High end performance and luxury vehicles can be sold in Japan, but only to the wealthy.
Over the years I have worked with a number of Japanese engineers on assignment in the US. One fellow I worked closely with said that in Tokyo it took him 45 minutes to drive 3 miles to work (if he drove). When he came to the US for a 2 year assignment, he bought two cars - a Honda Civic wagon for his wife to drive and a full size Ford Station Wagon that he drove (ironically, the Honda was always in the shop, the Ford never was - but his wife refused to drive the Ford because it was too big). I was always amused at the car foreign assignees would buy. They almost always bought something very big and very American.
Ed
PerfectReign - 29 Jan 2008 16:05 GMT >> 12,600 GM vehicles sold in Japan in '06??? ONLY 12600????? Against >> how many MILLION Japaneses vehicles sold in the US during the same [quoted text clipped - 6 lines] > Japan is a very tough market. For years the Japanese openly restricted > the importation of foreign automobiles. <snip>
Isn't there something also about the US car makers not making the cars RHD for the Japanese market?
Do they now make cars RHD since many have shops in Australia (Holden) and other RHD countries?
 Signature www.perfectreign.com linux - because friends don't let friends use windows www.opensuse.org
William R. Walsh - 24 Jan 2008 06:39 GMT Hi!
> Toyota, which was expected to have surpassed GM as the world's largest > automaker, said on Jan. 10 that it sold ***9.37*** vehicles in 2007 Must not have been a good year. Although I wonder if whoever got that .37th of a vehicle got a good deal on it!
:-) William
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