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Car Forum / Driving, Maintenance, Tuning / General Car Topics / November 2008

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Toyota is losing its halo

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C. E. White - 21 Oct 2008 14:01 GMT
Toyota is losing its halo

Guido Reinking
Automotive News Europe

October 20, 2008 14:59 CET

When senior Volkswagen executives said the Wolfsburg-based automaker
intended to overtake Toyota in global sales, profit and quality, more
than a few industry watchers thought they had lost touch with reality.
I was one of the skeptics.

Overtake Toyota - the industry's gold standard for productivity,
quality assurance, efficiency and customer orientation - to say
nothing of global profit- and sales leader? Impossible!

But look again: The top dog is losing its aura of invincibility.

In Germany, sales are off 22 percent this year. In the U.S., Toyota
has been hit even harder. Its sales there collapsed 32.3 percent in
September, worse even than the fall taken by sickly General Motors.

Contrary to popular perception, Toyota's dazzling growth over the past
10 years has been led by light trucks, not the gas-sipping small cars
and hybrids that are so associated with its brand. Sales of its large
vehicles - SUVs, crossovers, pickups and luxury Lexus sedans - have
more than doubled in the past decade.

That is why the current automotive crisis is hitting Toyota harder
than many other manufacturers. Its profit is projected to decline by
as much as 40 percent this fiscal year, which would yield a margin of
barely 6 percent. That would put it on VW's level.

There is little doubt that Toyota will remain the global sales leader
for some years to come. But there is danger in that success. Becoming
No. 1 demands different qualities than staying No. 1. Can the company
do both?

In that sense, it may be fortunate for Toyota that Volkswagen has
vowed to overtake it. That's because Toyota, without meaningful
competition, may have stopped striving for perfection.
pfjw@aol.com - 21 Oct 2008 14:13 GMT
On Oct 21, 9:01 am, "C. E. White" <cewhi...@removemindspring.com>
wrote:

> In that sense, it may be fortunate for Toyota that Volkswagen has
> vowed to overtake it. That's because Toyota, without meaningful
> competition, may have stopped striving for perfection.

Who writes this tripe?

Further, who actually believes it?

Peter Wieck
Melrose Park, PA
C. E. White - 21 Oct 2008 14:44 GMT
On Oct 21, 9:01 am, "C. E. White" <cewhi...@removemindspring.com>
wrote:

>> In that sense, it may be fortunate for Toyota that Volkswagen has
>> vowed to overtake it. That's because Toyota, without meaningful
>> competition, may have stopped striving for perfection.

> Who writes this tripe?

Guido Reinking - Automotive New Columnist

> Further, who actually believes it?

Not sure it matter. Just interesting commentary.

Ed
pfjw@aol.com - 21 Oct 2008 14:56 GMT
On Oct 21, 9:44 am, "C. E. White" <cewhi...@removemindspring.com>
wrote:

> Not sure it matter. Just interesting commentary.

I guess so, at that.

But it is right up there with sjmmail2000 in terms of over-the-top
blather of dubious utility.

Peter Wieck
Melrose Park, PA
C. E. White - 21 Oct 2008 15:06 GMT
On Oct 21, 9:44 am, "C. E. White" <cewhi...@removemindspring.com>
wrote:

>> Not sure it matter. Just interesting commentary.

> I guess so, at that.

> But it is right up there with sjmmail2000 in terms of over-the-top
> blather of dubious utility.

I thought the point about the source of Toyota growth was well taken.
I have stated this myself several times. Toyota has been growing by
doing exactly the same sort of things that have gotten GM and Ford
into trouble  - increasing vehicle size, concentrating on trucks and
SUVs, etc.

Ed
pfjw@aol.com - 21 Oct 2008 16:28 GMT
On Oct 21, 10:06 am, "C. E. White" <cewhi...@removemindspring.com>
wrote:
> <p...@aol.com> wrote in message
>
[quoted text clipped - 14 lines]
>
> Ed

Sure, and VW has been countering with the Phaeton, Tuareg 10-cyl. TDI
fuel guzzler and other equally stupid vehicles for exactly the same
reasons. Not to mention that they still have a VERY long way to go
with their QC before they are the equal of or can possibly compare
themselves with Toyota.

Peter Wieck
Melrose Park, PA
Ears - 22 Oct 2008 01:27 GMT
> before they are the equal of or can possibly compare
> themselves with Toyota.
> Peter Wieck

Traitor!!!
Cathy F. - 22 Oct 2008 01:44 GMT
>> before they are the equal of or can possibly compare
>> themselves with Toyota.
>> Peter Wieck
>
> Traitor!!!

Are you the same Ears who's on amps, maybe??

Cathy
Hachiroku ハチロク - 22 Oct 2008 03:42 GMT
> On Oct 21, 9:01 am, "C. E. White" <cewhi...@removemindspring.com>
> wrote:
[quoted text clipped - 9 lines]
> Peter Wieck
> Melrose Park, PA

I worked for a dealer back in 2005, and I noticed Toyota quality slipping
a bit...

Mostly in the US made models...
SMS - 21 Oct 2008 16:54 GMT
> Toyota is losing its halo
>
[quoted text clipped - 7 lines]
> than a few industry watchers thought they had lost touch with reality. I
> was one of the skeptics.

Well most in the U.S. don't realize that VW is currently the #3
automaker world wide because VW doesn't sell much in the U.S. any more.

Quality wise, VW has a long way to go, especially in the U.S. where
owners expect their vehicles to endure a lot more abuse in terms of lack
of maintenance. I've owned both VWs and Toyotas. The VWs tended to last
longer, but I am fastidious about maintenance. The Toyotas that my
relatives have owned have been abused to levels that VWs would not
tolerate. Currently I have two Toyotas. Unexciting vehicles to be sure.
I'd much rather have a Passat than a Camry in terms of performance, but
the Passat is much more expensive, gets poorer mileage, and has some
engine and power train issues that I don't want to deal with.

VW seems to want to return in force to the U.S. and they're building a
factory here. VW hasn't built in the U.S. since they closed their
Westmoreland Pennsylvania factory in 1988.
Hachiroku ハチロク - 22 Oct 2008 03:42 GMT
>> When senior Volkswagen executives said the Wolfsburg-based automaker
>> intended to overtake Toyota in global sales, profit and quality, more
[quoted text clipped - 10 lines]
> relatives have owned have been abused to levels that VWs would not
> tolerate.

Dude, even on cars we disagree!

I bought an '85 Jetta brand new for my wife. I had an '80 Corolla.

In 1986 the Jetta was two years old, and the Corolla was 6. I had three
times more work orders for the Jetta than for the Corolla. I wasn't as
'savvy' then as I am now, but I was still a car nut, and although I loved
the car we traded it (at the end of the 2 year/Unlimited Mileage warranty)
for yet another trouble-free Corolla. Then, we traded that for a
trouble-free Honda Accord.

I also had a '73 Volvo P1800ES that nickled me into the poor house, but
then, who cared? I wasn't passing myself on Main Street! Worst car I ever
loved.

No more European cars for me, thanks.
Gary L. Burnore - 22 Oct 2008 04:53 GMT
On Tue, 21 Oct 2008 22:44:47 -0400, Hachiroku ???? <Trueno@e86.GTS>
wrote:

>>> When senior Volkswagen executives said the Wolfsburg-based automaker
>>> intended to overtake Toyota in global sales, profit and quality, more
[quoted text clipped - 14 lines]
>
>I bought an '85 Jetta

More proof you're a f.cking moron.
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PerfectReign - 24 Oct 2008 21:10 GMT
>>Dude, even on cars we disagree!
>>
>>I bought an '85 Jetta
>
> More proof you're a f.cking moron.

I suppose you could argue that a f.cking moron is better than a moron who
isn't getting laid.

Signature

www.perfectreign.com || www.filesite.org

government is a process which utilizes 45.5% gut reaction, 45.5% laws and
statutes and 1% logic

Hachiroku ハチロク - 24 Oct 2008 23:33 GMT
>>>Dude, even on cars we disagree!
>>>
[quoted text clipped - 4 lines]
> I suppose you could argue that a f.cking moron is better than a moron who
> isn't getting laid.

He wouldn't know too much about that.
Hachiroku ハチロク - 24 Oct 2008 23:33 GMT
> On Tue, 21 Oct 2008 22:44:47 -0400, Hachiroku ???? <Trueno@e86.GTS>
> wrote:
[quoted text clipped - 19 lines]
>
> More proof you're a f.cking moron.

Every time you open your mouth you weaken the nation.
Elmo P. Shagnasty - 22 Oct 2008 12:00 GMT
> When senior Volkswagen executives said the Wolfsburg-based automaker
> intended to overtake Toyota in global sales, profit and quality, more
[quoted text clipped - 4 lines]
> quality assurance, efficiency and customer orientation - to say
> nothing of global profit- and sales leader? Impossible!

That's right--impossible.

VW?  I wouldn't buy a German car with YOUR money. (Been there, done
that.)

And yes, I "get" German cars. German cars are the expensive, pouty, and
high-maintenance mistresses of the road. Damn, they are a fine, fine
ride...

....but then the maintenance and pouting kicks in.

At some point, without unlimited funds, you are at a decision point:
continue the high-priced, high-maintenance fun, or go back home and
enjoy your reliable Lexus wife of a car, patiently sitting there waiting
for you to get over the midlife crisis.

Oh sure, she's not as sexy as the German car, and she doesn't handle at
the edge like the German car. She's also not as fickle and high
maintenance and pouty, and she agrees with you much more of the time.
She's always there and never complains, and you come to realize there's
more to life than a high-maintenance relationship with a pouty,
high-maintenance woman--no matter how sexy she is or how fun the nights
out with her can be. Because when she lets you down and demands more of
you than you have to give, and treats you like dirt, you're standing
there all alone outside the club, looking and feeling like an idiot.

Your Lexus wife would never, ever do that to you.

And the occasional fun night out isn't worth what you end up paying for
it, both financially and in time wasted while you wait for the German
car mistress to be in the mood to play.

Do this: start paying attention to cars with tail light and headlight
problems. What brands of cars are you seeing? That's right--VW, M-B, and
BMW. And pay attention to how old, or rather how new, those problem cars
are.

The reality of electrical issues with German cars make Lucas electrics
look reliable.

Now *try* to find a Honda or Toyota, either low brand or high brand, no
matter how old, with non-working tail lights. Good luck.

It's a small thing, but it represents the reality of the situation. You
want to buy a German car? Just buy a GM car. At least the money you're
throwing away stays more inside the country--and you get just as
reliable a car.
johngdole@hotmail.com - 24 Oct 2008 06:49 GMT
I have changed quite a few bulbs on Toyota and Hondas alike.

On Oct 22, 4:00 am, "Elmo P. Shagnasty" <el...@nastydesigns.com>
wrote:
> Now *try* to find a Honda or Toyota, either low brand or high brand, no
> matter how old, with non-working tail lights. Good luck.
[quoted text clipped - 3 lines]
> throwing away stays more inside the country--and you get just as
> reliable a car.
johngdole@hotmail.com - 24 Oct 2008 06:47 GMT
The latest Consumer Report has Camry in the middle of the pack.
However, differing from JD Power, it has the Scion on top. VW does
have a lot to catch up even to Detroit in terms of quality. But if
they can do it with their Audi marque then they should be able to with
VW.

In general I throw CR in the trash for JD Power. But CR has a lot of
pull with typical buyers. At least in this issue Ford would be a
better bet:

http://www.detroitnews.com/apps/pbcs.dll/article?AID=/20081024/AUTO01/810240348/1148

On Oct 21, 6:01 am, "C. E. White" <cewhi...@removemindspring.com>
wrote:
> Toyota is losing its halo
>
[quoted text clipped - 37 lines]
> vowed to overtake it. That's because Toyota, without meaningful
> competition, may have stopped striving for perfection.
PerfectReign - 24 Oct 2008 21:09 GMT
> Contrary to popular perception, Toyota's dazzling growth over the past
> 10 years has been led by light trucks, not the gas-sipping small cars
> and hybrids that are so associated with its brand. Sales of its large
> vehicles - SUVs, crossovers, pickups and luxury Lexus sedans - have
> more than doubled in the past decade.

that comment right there is what I find so funny about all the kool-aid
drinking Toyota and Honda evangelists, who say that GM/Ford are stupid for
making trucks.

Looking at the Toyota/Lexus/Scion models shows for May 2008, posted in
(http://groups.google.com/group/alt.autos.gm/msg/5b1b43ec54af0766) that the
automaker does indeed sell a large amount of trucks.

Toyota (Lexus/Scion) makes 35 models of cars/trucks/vans.  

Seven models - 20% - are trucks or vans.
22 models - 62% - are midsize or larger.
Seven models - 20% - are considered compact or smaller.

GM (Buick/Chevy/GMC/Pontiac/Saturn) makes 54 models of cars/trucks/vans.

18 models - 33% are trucks or vans. (Note that six models are work trucks or
full-size vans, which don't exist in Toyota's lineup.)
21 models - 38% - are midsize or larger.
10 models - 18% - are considered compact or smaller.

http://www.perfectreign.com/stuff/2008/car_compare.pdf

So, it would be fair to say that - though Toyota has done a better job of
marketing their stance as a small car maker, the reality is that they're
the same as GM in terms of truck models.

Meanwhile, I'll go back to my 17MPG midsize Avalanche.  :P

Signature

www.perfectreign.com || www.filesite.org

ransley - 24 Oct 2008 23:27 GMT
On Oct 21, 8:01 am, "C. E. White" <cewhi...@removemindspring.com>
wrote:
> Toyota is losing its halo
>
[quoted text clipped - 37 lines]
> vowed to overtake it. That's because Toyota, without meaningful
> competition, may have stopped striving for perfection.

What light trucks, I never saw one, all I saw was a tundra, what bs
the camry, corola, prius and small suv are the big ones. VW isnt
taking anybody past.
None4You - 26 Oct 2008 02:54 GMT
On Oct 21, 8:01 am, "C. E. White" <cewhi...@removemindspring.com>
wrote:
> Toyota is losing its halo
>
[quoted text clipped - 37 lines]
> vowed to overtake it. That's because Toyota, without meaningful
> competition, may have stopped striving for perfection.

What light trucks, I never saw one, all I saw was a tundra, what bs
the camry, corola, prius and small suv are the big ones. VW isnt
taking anybody past.

Troll, Troll,Trolll.

That's because Toyota, without meaningful
> competition, may have stopped striving for perfection.

What a load of bullocks , troll.       Exactly what competion  is missing.
You are full of crap about Toyota.     Toyota is all about cars.   Cars so
much that they jumped into trucks  from scratch and took over off their
profits and return customers.   GMs best trucks are still 88 to 94s.
Toyota hasn't stopped doing anything.    The Corolla and Scion  are the
sh.t.  I know two people getting over 40 mpg in Corollas.  I'm getting 38 in
an Echo beating it too death   all day long.   The dealership just bought me
a drive shaft, brakes, radio, transmission, , and wheel bearing .  And
remounted my air box that got  torn out from vibration.  VW isn't taking
over anything either.  They're lucky they are still in business in the US .
They only compete with themselves.  Because it takes twice the labor to make
the same type of car as others do. So they cant sell a car at the right
price as everyone else.  See their latest commercial targeting their only
customers. Clueless 18 year olds.  Lets have a baby so we can buy a VW.
Haaaa!!!
None4You - 07 Nov 2008 13:13 GMT
> On Oct 21, 8:01 am, "C. E. White" <cewhi...@removemindspring.com>
> wrote:
[quoted text clipped - 66 lines]
>And Toyota just posted . The Corolla sales are up 6.1 percent from last
>month. . Although all other vehicles  are down.  Like everybody else.
 
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