Is the rubbing noise coming from the steering wheel itself?  Or closer
to the dashboard or floor?

If from the wheel:  The assembly that holds the brushes for the cruise
control and horn circuits often cracks due to poorly-chosen plastic.
This leaves springs and other parts dragging around.  Suspect this if
one or more cruise control or horn function doesn't work correctly.

If between wheel and floor: There are ball bearings in "rubber"
isolators that can get noisey. Or something as simple as a wire bundle
that has somehow come into contact with the shaft.

WARNING:  I think this vehicle was subject to an emergency recall due
to the ignition switch coming apart by itself (rivets failing).  When
this happens, parts can come into contact with the wheel lock
mechanism and make noise as the wheel turns.  You must get this fixed
instantly, or it can spontaneously catch fire just sitting there.

Good luck.