fredjacksonsan <fredjacksonsan.25g0fr@no-mx.nodomain.com> wrote in article

....thus perpetuating the myth that there are people out there who are
actually successful at acquiring sponsorships of any value for a 15 percent
fee.

When was the last time you were able to talk a chassis or engine builder
into preparing a chassis or engine and agreeing to be paid when the car
started winning?

Yet, you expect a competent marketing agency to do exactly that - take a
chance on you being a winning marketing program candidate.

NASCAR Cup teams often have a marketing agency on a fairly healthy retainer
- many now have low-six-figure-salaried, in-house, marketing people.

Most of the people whom I've observed offering to acquire sponsorship for a
percentage don't last very long. They burn out and/or quickly realize the
amount of money they are investing in someone else's success.

All the "15 percenters" do is clutter up the scene, and make it more work
for the legitimate agencies.......

......but, I DO agree that many of the "Send $100 Now!" sponsorship
"agents" have no more clue than the "15 percenters."

A legitimate marketing agency will want to spend somne time with the
principals involved, and will seriously research Corporate America in an
attempt to make a successful presentation/proposal.........

......AND, a one-size-fits-all proposal - the type that virtually ALL "15
percenters" or "$100 Wonders" use - WILL NOT WORK!!!!!!

Budweiser has a different program from Miller. The marketing goals of one
do not necessarily reflect the marketing goals of the other.

If you want Budweiser, develop a proposal that is exclusive to Budweiser.
DON'T try to copy the Miller proposal.........