Dodge Ram sales under additional pressure from new Honda Ridgeline

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Dori A Schmetterling - 20 Jan 2005 20:46 GMT

Earlier this month the Financial Times (UK) reported that yet another non-US
manufacturer (Honda) is having a crack at the US pick-up truck market.

Of course you all know this, but what I thought interesting is that the
Detroit Big 3 still have more than 71% "light truck" market (which includes
people carriers).

Yet they only have 43% of passenger car sales.

I guess with so many non-Big-3 companies manufacturing in the USA it should
not come as the surprise it did to me.

Does anybody know what the figure for actual imports is? Obviously cars
like the passenger cars of Mercedes-Benz and BMW are imports, but they make
up only a small proportion of total US car sales.

DAS

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CopperTop - 20 Jan 2005 22:10 GMT

The Dodge Ram is a full size truck and the Honda Ridgeline is a mid-size
"SUT". The Ridgeline will/should butt head to head with the Ford Explorer
Sport-Trac and other smaller 4 door pick ups and not the full size Ram.

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> Earlier this month the Financial Times (UK) reported that yet another
> non-US manufacturer (Honda) is having a crack at the US pick-up truck
[quoted text clipped - 14 lines]
>
> DAS

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Nomen Nescio - 20 Jan 2005 23:10 GMT

A different minded people buy big pickups. In some parts of the U.S.,
every redneck cowboy wannabe drives one despite the fact his payload bed is
always going to be virgin, never to kiss a bale of hay or anything else.
Its a macho, he-man thing.

And its got to be American. "Made in America". That is why you don't see
M-B pickup trucks sold here. Nobody would buy one because they're prissy.

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