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Car Forum / Chrysler Cars / August 2007

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Chrysler Pentastar returns

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who - 23 Aug 2007 21:11 GMT
Lovely:

http://en.wikipedia.org/wiki/Chrysler
> On August 3, 2007 after the announcement of the spin-off of Chrysler to
> Cerberus, the Detroit Free Press announced that Chrysler LLC or "The New
> Chrysler" will unveil the new company logo on August 6, 2007 at the company
> headquarters. "The New Chrysler" launched its new website with a new
> variation of the previously used Pentastar logo.
Ted Mittelstaedt - 25 Aug 2007 10:31 GMT
> Lovely:
>
[quoted text clipped - 4 lines]
> > headquarters. "The New Chrysler" launched its new website with a new
> > variation of the previously used Pentastar logo.

Very wise.  The Pentastar is a lot simpler and more recognizable from a
distance.  Probably it's cheaper to print as well.  And it's more
recognizable to
the general public than the new medallion.

Ted
CountFloyd@MonsterChillerHorrorTheater.com - 26 Aug 2007 18:23 GMT
> > Lovely:
> >
[quoted text clipped - 12 lines]
>
> Ted
Ted,
If you are speaking of the "ribbon medallion", it goes back to 1924
with the Chrysler 70, thus not new.

Signature

"What do you mean there's no movie?"

Ted Mittelstaedt - 27 Aug 2007 11:01 GMT
> > > Lovely:
> > >
[quoted text clipped - 15 lines]
> If you are speaking of the "ribbon medallion", it goes back to 1924
> with the Chrysler 70, thus not new.

I know.  I meant "new" in that Chrysler started using it again recently.

Ted
Lloyd - 27 Aug 2007 19:28 GMT
> > Lovely:
>
[quoted text clipped - 12 lines]
>
> Ted

Yes, but it was a company emblem, not a brand emblem.  What's your
Dodge emblem?  Is it different from your Chrysler emblem?  If not,
why?  Chrysler obviously wants people to differentiate the 2 brands.
(Would GM use the Chevy bow-tie for Buick?)
 
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