attractive, Chrysler has announced a novel new program to hel
customers with the rising costs of fuel

allow them to purchase fuel at a capped $2.99 per gallon for thre
years, with a bunch of caveats. The automaker didn’t specify, fo
instance, which vehicles would be eligible for the promotional rate
or how much gas would be allowed during the three years

paying the balance of the gas cost over $2.99 a gallon, will cover 8
octane, E-85, and diesel. The fuel cards will only be able to be use
at sanctioned stations that are as yet unspecified

a Chrysler product

PRESS RELEAS

Chrysler LLC Delivers Economic Stimulus; Protects Consumers fro
Rising Gas Prices for Three Year

"Let's Refuel America" available throughout the U.S
exclusively at Chrysler, Jeep® and Dodge dealerships through June 2
2008 Three-year price protection from volatile gas prices availabl
on compact, mid-size and full-size models, minivans, crossovers an
pickup truck model

Seventy-six percent of customers cite rising gas prices as "to
concern" Auburn Hills, Mich. - In response to direct custome
feedback citing the prospect of rising gas prices as a top concern
Chrysler LLC today announces its own economic stimulus package: a
exclusive gas price protection policy that eliminates the risk o
further spikes in fuel prices. With the U.S. purchase of eligibl
Chrysler, Jeep and Dodge vehicles, customers can enroll in th
"Let's Refuel America" program and receive a gas card tha
immediately lowers their gas price to $2.99 a gallon, and keeps i
there for three years. The offer is available at 3,521 U.S. Chrysler
Jeep and Dodge dealerships through June 2, 2008, and is available o
vehicles ranging from popular new compacts, crossovers and minivan
to full-size diesel-powered pickup trucks

"Today we are proud to introduce an unprecedented program to hel
put customers' minds at ease and do something to help working peopl
who are worried about the volatility of fuel prices and vehicle cos
of ownership," said Jim Press, Vice-Chairman and President
Chrysler LLC. "The Let's Refuel America Price Guarantee put
money in your pocket today, and allows our customers to better manag
their fuel expenses. And you can't get it anywhere else besides
Chrysler, Jeep or Dodge dealership.

The Let's Refuel America program offers consumers a combination of th
fuel price protection program and additional bonus cash up to $3,00
on available vehicles, including Chrysler PT Cruiser, Dodge Charger
Jeep Grand Cherokee, Dodge Dakota and Dodge Ram

Consumer Economic Solution

Chrysler has a number of solutions to help our customers during thes
tough economic times. "Chrysler is committed to providing th
best value, and the least worries, for our customers," sai
Press. Chrysler's lineup includes five models for under $20,000 tha
get 28 miles-per-gallon or better on the highway. To protec
consumers from unexpected repair costs in the future, Chrysler model
come with the industry's best powertrain warranty, covering th
original owner for the life of the vehicle. And Chrysler has made
number of its most popular options standard on its New Day Packag
vehicles

Fuel Economy Solution

Chrysler currently offers six models that get better than 2
miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebrin
Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodg
Caliber. Through April, the six of these models combined have highe
sales than in the first four months of 2007. The recently-launche
2009 Dodge Journey comes with an available 173-hp four cylinde
engine, helping it achieve best in class fuel economy

The Jeep Grand Cherokee diesel 3.0-liter engine provides
class-leading driving range of approximately 450 miles and gets a
estimated fuel economy of 18 miles/city and 23 miles/highway for 4x2
models and 17 miles/city and 22 miles/highway for 4x4 models. Outside
of North America where fuel-saving diesel engines are in higher
demand, Chrysler offers 17 models with diesel powertrains.

This fall, Chrysler will launch in the United States, two new hybrid
SUVs, the Dodge Durango Hybrid and Chrysler Aspen Hybrid, boasting a
fuel economy improvement of more than 25 percent overall, and 40
percent in the city. In 2010, the Dodge Ram Hybrid will reach the
market. Chrysler is currently in the midst of a $3 billion powertrain
investment offensive to develop new fuel-efficient powertrains and
axles for our next-generation models.

Chrysler supports the federal government's new dramatically increased
CAFE fuel economy standards, which will increase fuel efficiency by
an average of 40 percent by 2020. Recently, Chrysler joined the US
Climate Action Partnership, working to find solutions to global
greenhouse gas emissions.

Customer Advisory Board

In February, Chrysler created the industry's first Customer Advisory
Board to encourage a direct dialogue with customers and gather
insight and feedback. A recent Advisory Board survey generated the
following results: 76 percent of the community is "very
concerned" or "extremely concerned" about fuel prices.
83 percent of the community responded that fuel prices will affect
their summer vacation plans. (Note: the poll shows that 19 percent
responded "extremely", 22 percent responded "very
much", 30 percent responded "somewhat", and 12 percent
responded slightly, 17 percent responded that it won't affect their
plans.)

Program Description

The Let's Refuel America gas card program works when a customer
purchases a new and unused Chrysler, Jeep or Dodge vehicle and
selects the program in lieu of other available incentives. The
customer is provided with the registration process documentation and
registers providing their required personal information via the
dedicated web site or toll-free 800 number. Once registered, the
customer receives their gas card and separately, their Personal
Identification Number (PIN) within 4 to 6 weeks of application. The
customer then swipes their Let's Refuel America Gas Card at an
eligible gas station, selecting up to 87 octane regular, E85 fuel or
diesel fuel, and enters their PIN to begin the fueling process. After
the fuel transaction occurs, the customer's personal credit card
(identified in the registration process) is charged $2.99 per
gallon.

Let's Refuel America Eligibility

The following vehicles are eligible for the Let's Refuel America
program:
Small/Compact Car
Dodge Caliber, Chrysler PT Cruiser, Chrysler PT Cruiser Convertible
Mid-size Car
Dodge Avenger, Chrysler Sebring, Chrysler Sebring Convertible
Large Car
Dodge Charger, Chrysler 300, Dodge Magnum
Crossover
Dodge Journey
Minivan
Dodge Grand Caravan, Chrysler Town and Country
Compact SUV
Jeep Patriot, Jeep Compass
Mid-size SUV
Dodge Nitro, Jeep Liberty
Large SUV
Jeep Grand Cherokee, Jeep Commander, Dodge Durango, Chrysler Aspen
Pickup Truck
Dodge Dakota, Dodge Ram, Dodge Ram HD
The following vehicles are not eligible for the Let's Refuel America
program:
All SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab,
Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter.
Select Program Offer
$2.99 guaranteed fuel card for up to 3 years

Offer valid with up to 87 octane regular unleaded fuel, E85 fuel or
diesel fuel only, depending upon purchased vehicle*
Yearly allotment of gallons provided
Annual gallon allotment ends each year on 7/31 (first year ends
7/31/09)
Enroll
Easily register via a dedicated web site or by calling designated
1-800
number
Personalized Let's Refuel America Gas Card arrives within 4-6 weeks
of
receipt of application
Use & Save
Use the Let's Refuel America Gas Card like any credit card – just
swipe
and type in your PIN to use

Check account transactions online

* If mid-grade or premium unleaded fuel is purchased, the customer
will be billed for the $2.99 plus $.15 per gallon for mid-grade
(88-89 octane) or plus $.30 for premium (90-94 octane). All other
grades of fuel higher than 94 octane are not covered under this
program and the full pump price will be billed through to the
customer plus a $2 service fee per transaction with no gallon usage
penalty. If customer purchases unleaded gas (including E85) on a
diesel card, or diesel fuel on an unleaded gas card, the customer
will be billed the full pump price plus $2 service fee per
transaction with no gallon usage penalty

View the attachments for this post at: http://www.jlaforums.com/viewtopic.php?p=13775348#13775348

Interesting approach.  I would have to see what the limitations were
though.  I'm already a Chrysler person throwing around the idea of a
new car that gets better mileage..  that offer might get me to
actually go to the dealership if it was sweet enough (and the keep the
warranty deal too).

           Steve B.

No.  We all know how these deals work.  As soon as the promo
commences Chrysler will start tracking the stations that are selling
the cheap fuel to determine the ones that are selling the most fuel.
3 months later those stations will be removed from the approved list,
and Chrysler will start tracking again.  Another 3 months and the
most popular stations will be removed again.

1 year after the promo ends, the only stations in any given market
that will be on the approved list will be the ones that had the lowest
fuel volume - principally because they were the most inconvenient
stations for the fuel card holders to reach.

The only thing that would turn my head to buying a new gas hog
would be if the price on it was discounted steeply enough so that
the additional fuel costs of operating it over the life of the vehicle
were made up by the discounting.

Chrysler simply needs to quickly ramp up production of it's
fuel efficient small cars and ramp down production of it's gas
hogs, and figure out how to make money making the small
cars.  This isn't anything that your typical bean counter cannot
do.

Ted

Nope, I keep my new cars much longer. I'm much more in the lifetime
Powertrain warranty.
I'm sure some who buy large vehicles will be influenced by this.

The diesel that was mentioned will have to wait a while.
I'm very interested in it, but with 70% of Europeans buying diesels
there is a supply problem.
A friend of mine rented a VW with the new diesel last year in the UK.
He didn't notice it was a diesel and looked under hood a few days later
to see what the engine was.  His 2 week overall mileage was about 55 mpg
(Imperial), with about 50% highway driving.