AUBURN HILLS, Mich., Aug. 12 /PRNewswire-FirstCall/ -- In response to
marketplace demands and evolving vehicle technology, Chrysler Group has
established a licensing program for its advanced synthetic Automatic
Transmission Fluid, ATF+4(R). This program will allow ATF+4 to be made
available at retail outlets and through independent repair facilities for
Chrysler, Jeep(R) and Dodge vehicle automatic transmissions, beginning
September 1, 2005.

A first in the industry, Chrysler Group chose to work with the Lubrizol
Corporation to develop a transmission fluid that sets new standards of
performance in the marketplace and provides significant reduction in
component wear. This technology also offers superior temperature
performance, providing consistent shift quality and exceptional friction
modifying properties. The durability of ATF+4 has been successfully proven
through more than one million miles of testing in severe environments and an
intensive Chrysler Group validation process.

ATF+4 will be implemented through issuance of licenses to major and
independent oil companies. Each blender and re-brander involved in the
production and sale of ATF+4 will be licensed, facility accredited and
periodically market-sampled to ensure consistent quality. Its quality level
will be closely monitored by the Center for Quality Assurance, through each
step in the fluid's progress from license through commercialization.

"The benefits of licensing our ATF+4 product will allow the millions of
Chrysler Group owners with vehicles still on the road to receive
transmission fluid that is designed exactly for their vehicle," said Dennis
Florkowski, Chrysler Group Senior Specialist/Supervisor - Chrysler Fluids
Group. "Using ATF+4 ensures a longer transmission life with regular
servicing as described in the vehicle owner's manual."

ATF+4 is approved for use in older transmissions and will be utilized in all
future Chrysler Group vehicles. The previous MOPAR ATF+3 formulation will be
discontinued and ATF+4 is recommended for all transmissions filled with
ATF+3.

Only certified ATF+4 is recommended for service of Chrysler Group vehicles.
The use of automatic transmission fluids other than ATF+4, including those
claiming to be like ATF+4, could result in lower levels of performance and
jeopardize transmission life.

The ATF+4 licensing program will be initiated in North America and
subsequently expand worldwide. Program license and administration will be
managed by the Center for Quality Assurance, located in Midland, Michigan.

For more information concerning this program and licensing, please contact
Rebecca Cox, Director, the Center for Quality Assurance, 989-496-2399
(phone), 989-496-3438 (fax), or clientservices@centerforqa.com .

The ATF+4 Automatic Transmission Fluid formulation is exclusive to
DaimlerChrysler and ATF+4(R) is a registered trademark of DaimlerChrysler
Corporation.

Coasty