Paraphrasing from article in the Baltimore Sun:

 Keith Reinhard, a former international marketing executive, gathered a
sampling of anti-American sentiments in his travels around the world.
 He spoke of shifting attitudes toward American goods in recent years.
 He traveled to South Africa as a marketing exec eight years ago, and
successfully billed Neutrogena as "America's #1 Face Cream."
 When he visited South Africa earlier this year, he saw a billboard
advertising DaimlerChrysler Smart Cars:

 "German engineering.  Swiss innovation.  American nothing."

 "American origin used to be a selling point," Reinhard said.