THE NATION
Tire Protest Deflates Hopes of Formula 1 Racing in U.S.
By Shav Glick and David Wharton
Times Staff Writers

June 21, 2005

Formula One racing might be all the rage on the streets of Monaco, a hit
in cities from Istanbul to Sao Paulo, but a bizarre event at
Indianapolis Motor Speedway over the weekend reaffirmed that Europe's
glitzy, upper-crust sport cannot seem to win in a land where NASCAR
reigns supreme.

The so-called F1 Fiasco was the talk of the racing world Monday,
igniting outrage and finger-pointing among backers of the successful
international circuit and Americans who want to see it succeed here. As
cars circled the track for their warmup lap in the U.S. Grand Prix on
Sunday, 14 of 20 drivers abruptly pulled off in protest over a
tire-safety dispute.

A crowd of 150,000 and an international television audience were left to
watch six remaining cars buzz around the course for an hour and a half.
Fans who remained in the grandstand until the end — thousands went home
— vented their frustration by throwing debris and booing the eventual
winner, superstar Michael Schumacher.

Schumacher called the experience strange. Race officials were furious.
"You had a debacle," said Marc Ganis, president of SportsCorp Ltd., a
Chicago consulting firm. "That's very unfortunate when you're a sport
that is trying to break out, as Formula One is trying to do in the
United States."

This public relations pratfall served to underscore the differences
between Formula One and wildly popular NASCAR.

Formula One cars are low-slung and sleek, widely believed to be the most
technologically advanced in all of racing. They speed along winding
courses in exotic locales.

NASCAR features modified Fords, Chevrolets and Dodges whose lineage can
be traced to the hot rods that bootleggers once drove. They race on
ovals in places such as Martinsville, Va., and Talladega, Ala.

On the same day that Formula One allowed a boycott to mar its image,
NASCAR was showing an unceasing hunger to market to the public, selling
the naming rights to its Michigan race, the Batman Begins 400.

"You have to be culturally relevant," said Paul Swangard, managing
director of the Warsaw Sports Marketing Center at the University of
Oregon. "The NASCAR product is a little more core to the U.S. fan."

Formula One racing does not face this problem in other parts of the
world, where it ranks shoulder to shoulder with soccer in popularity.
Crowds flock to events throughout Europe, South America and Asia.
Schumacher is among the most recognized of all athletes.

Yet, much like soccer, the international circuit has struggled to gain a
foothold in this country since arriving at Sebring, Fla., in 1959. Each
year since 2000, when Formula One races were inaugurated at a special
winding track on the Indianapolis infield, crowds have steadily declined.

With only one stop on American soil, the sport has been accused of
behaving arrogantly, declining to promote itself aggressively and
refusing to make its drivers accessible to media and fans.

"I've got to think these guys just don't get it," said Jim Liberatore,
the outgoing president of Speed Channel.

Even track officials at Indianapolis have complained. In 2000, Mari
Hulman George, the chairman of the board and mother of Speedway
President Tony George, tried to enter her private suite for the U.S.
Grand Prix and was told she lacked the proper credentials.

"I own this place," she reportedly said. To which a Formula One security
guard replied: "Not today you don't."

Bernie Ecclestone, the billionaire who owns the rights to the circuit
and serves as its controlling figure, did not help matters last week
when he mused about Indy car driver Danica Patrick, the rookie who
placed fourth in the recent Indianapolis 500.

"She did a good job, didn't she? Super. Didn't think she'd be able to
make it like that," Ecclestone told a gathering of reporters. He added:
"You know, I've got one of these wonderful ideas that women should all
be dressed in white like all the other domestic appliances."

Although that comment might not have endeared him to American fans, the
Formula One chief seems to appreciate the potential for marketing his
sport in the U.S. and was distraught by what happened Sunday.

"I'm furious with the stupidity," he told British reporters, adding
later: "We were just starting to build a great image in the U.S.A. on
television and with the fans, and that just went out the window."

The controversy centered on Michelin, which supplied tires to 14 of the
20 entrants. After one driver crashed and another spun out in practice,
the company declared that its tires could not withstand the high speeds
being driven through Turn 13.

With correspondence flying between Michelin and Formula One officials,
the manufacturer asked whether it could send different tires to its
drivers. But that would have violated Formula One rules.

In another proposal, Michelin asked whether the speedway might add a
chicane, or a tight series of turns, to cut down speeds entering Turn
13. Again, the request was denied.

As race day approached, nine of the 10 teams entered, including some
that ran on Bridgestone tires, agreed to a change as long as the
Michelin teams accepted a pre-race penalty, either in starting position
or race points. The powerful Ferrari team refused and the compromise
fell through.

As for the possibility that drivers on Michelin tires might simply use
their brakes going into Turn 13, that was apparently discounted in this
ultra-competitive arena.

Speedway officials reportedly heard rumors of a boycott, but nothing was
official until the cars made their parade lap and more than two-thirds
of them steered off the track. Only the cars with Bridgestone tires
remained.

"It's a shame," said Dan Gurney, a retired driver and owner who won
seven Formula One races, the last in 1970. "In my day, we would have
accepted the fact we had a tire that wasn't as good as the opposition's
and we would have raced anyway."

In the aftermath, Formula One's governing body has summoned the Michelin
teams to a hearing on June 29.

Other racing entities have been quick to react. Races in Cleveland and
Irwindale will honor U.S. Grand Prix tickets at their events this weekend.

There have been rumblings of a split in the next few years, some teams
threatening to break away from Ecclestone, who has run the sport for
about 20 years, to form their own circuit.

Yet Speedway officials in Indianapolis reported that approximately 100
people lined up on Monday to renew their Grand Prix tickets for next
year. And experts cautioned against declaring that Formula One is
finished in America.

"I'm not ready to say this is the death knell," Swangard said. "It's a
sport that has a global footprint. It would be logical to see them here."

The marketing expert quickly added: "Just with more than six cars."

*

Times staff writers Martin Henderson and Larry Stewart contributed to
this report.