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Car Forum / Ford / Ford Focus / January 2005

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Ford Focus:  To Russia with Love

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Benjamin Robinson - 07 Jan 2005 04:47 GMT
I was watching the Speed Channel's coverage of the Moscow Auto Show the
other day, and before going to commercial the announcer listed the five
best-selling cars in Russia.  Coming in at number 2 was -- you guessed it --
the Ford Focus.  Woo hoo, comerade!

The #1 car?  The Lada 110.  It has a price that translates to USD 2000, so I
don't think the Focus will be undercutting it anytime soon.
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Benjamin Robinson                                     bjr7@freenet.tlh.fl.us
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Dave Gower - 07 Jan 2005 05:18 GMT
> The #1 car?  The Lada 110.  It has a price that translates to USD 2000, so
> I
> don't think the Focus will be undercutting it anytime soon.

We have a low opinion of the Lada here in North America, but I think some of
that was cold war bias. From what I gather the Lada company has come a long
way since the fall of Communism, and is quite competitive in the world
market.
Stephen F. - 07 Jan 2005 07:16 GMT
>> The #1 car?  The Lada 110.  It has a price that translates to USD 2000,
>> so I
[quoted text clipped - 4 lines]
> long way since the fall of Communism, and is quite competitive in the
> world market.

Believe me, the low opinion is justifiable.  About the only thing that you
can say in Lada's favour is that their cars are like cockroaches; you can't
kill them.  But with such low tech, that's not surprising.  I have a soft
spot for the old Lada's as I liked the Fiat 124 they are based on.  Too bad
they didn't take over the Fiat twin-cam motor as well, instead they plopped
in their lump made out of melted down cooking pots.  The Lada Niva is a
surprisingly competent off-roader, but don't have any pretenses about build
quality, comfort, or safety.  The "newest" Ladas are still early 90's in
terms of tech and design.  The design cycle for a typical Lada is about 8
years, more than double the industry standard, so as a car maker they are
still hopeless.  Lada has made zero penetration into the European market
here, despite half-hearted efforts over the last 15 years since the wall
fell.
dragon - 07 Jan 2005 14:21 GMT
> >> The #1 car?  The Lada 110.  It has a price that translates to USD 2000,
> >> so I
[quoted text clipped - 18 lines]
> here, despite half-hearted efforts over the last 15 years since the wall
> fell.

we have them (Lada) here in Turkey. They are the cheapest cars on the
market...going for around  $9K. the next cheapest car is the Dacia Logan
$11K and bare bone Fiat Palio ($13K).  But both Lada and Dacia get very very
low market share..they sell very few. The cheapest Focus (1.4 liter) is
around $19K and it sells like hot cakes!

Ahmet

Turkey

'01 Focus Wagon 1.6 liter
Neill Massello - 08 Jan 2005 07:13 GMT
> Lada has made zero penetration into the European market here, despite
> half-hearted efforts over the last 15 years since the wall fell.

On the other hand, Soviet aesthetics seem to be exerting some influence
on the Daimler-Chrysler designers.
Alex - 31 Jan 2005 20:44 GMT
Yes, the Focus is the best-selling nor-Russian car in Russia. It's quite
popular because Ford built a factory there to assemble Focuses so they are
not too expensive.

>I was watching the Speed Channel's coverage of the Moscow Auto Show the
> other day, and before going to commercial the announcer listed the five
[quoted text clipped - 5 lines]
> I
> don't think the Focus will be undercutting it anytime soon.

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