Sounds good in principle. That was GM's concept behind their Saturn line
pricing. If you think about it, the employee discount thing is the simplest
temporary workaround the problem. A price drop would hurt when they later raised
the prices back up.

simple. its not a gimmick--the rebate is a good way to help right a
flip-flop loan situation (thats where yiou owe more than the top-end trade
in allowance is). approximately 1/3 of all vehicles out there are worth less
than what is owed on them. its how they make tons of money--by keeping
people hostage for the life of the loan.

heres why: as a manufacturer's incentive, the bank or lender sees it as a
down payment and the bank goes for the deal because you arent paying off the
loan for more than what the truck is worth to pay--something they wont do
unles you secure the loan some other way. that helps those of us who buy
trucks on a multi-year note and drive healthy mileages get thcloser to an
equitable trade-in situation.

i currently have a 3 year old truck evaluated at $9k (with 150k miles on it)
and i still owe $13k on it. its a smart move for them and a good deal for me
and you.

rbh martin