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Car Forum / Ford / Ford Trucks / June 2006

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Ford Designed The Ranger To Appeal To Girls and Young Women

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phaeton - 16 Jun 2006 17:15 GMT
"Ford Designed The Ranger To Appeal To Girls and Young Women"

This is something I hear occasionally from people that own other
brands, and even some F-series owners.  Immediately I want to just
dismiss it as the old, tired, worn, Ford vs. Chevy vs. Dodge vs. The
Imports battle.  It's the classic schoolyard dig- being called "girly"
because I have a "Truckette" or some crap.  Not that any of that stuff
bothers me.  I still like my Ranger and I think it was a good choice of
vehicle at the time, and it continues to be so.

Anyways, it's starting to show up in print now (superficial articles in
the newspaper 'autos' section, Consumer Reports magazine (who has a
vendetta against Ford anyways) and other misc. places on the web), but
without any real explanation of *how* the Ranger would appeal to girls
and young women.  Aside from say, making seat belts a certain way so
that they don't smash their breasts, or some cosmetic stuff like
coloring, interior prints, etc...   one would think that most any car
or truck is pretty 'gender neutral'.

Yet, interestingly, when I first purchased my Ranger in 1999, I noticed
a lot of middle-aged women driving them (you know how it is when you
get a new to you vehicle, you suddenly notice ALL of them on the road
;)  ).  That's not so much the case anymore, but I also live in a
different part of the country now.

Anyone have any real data on this, or any suggestions on what would
make a truck (or anything else) "girly"?  I have a feeling that this is
just one of those things that gets repeated enough times so that it
becomes 'common knowledge' even though there's no rationality to it.

Besides, all the young, hot, tiny, dumb chicks I see are typically
driving Hummers, Yukons and Expeditions.

I'm kind of hoping this to be an interesting discussion instead of a
flame war, but oh well.  This is Usenet. :oP

thx

-phaeton
sleepdog@optonline.net - 16 Jun 2006 18:14 GMT
> "Ford Designed The Ranger To Appeal To Girls and Young Women"
>
[quoted text clipped - 5 lines]
> bothers me.  I still like my Ranger and I think it was a good choice of
> vehicle at the time, and it continues to be so.

<snip>

> Anyone have any real data on this, or any suggestions on what would
> make a truck (or anything else) "girly"?  I have a feeling that this is
> just one of those things that gets repeated enough times so that it
> becomes 'common knowledge' even though there's no rationality to it.

<snip>

Then can you explain the sky blue Ranger "Splash" with the orange and
yellow color effects?  Not too bad, but it does look like SoCal
Barbie's Ford Ranger...
phaeton - 16 Jun 2006 18:29 GMT
> Then can you explain the sky blue Ranger "Splash" with the orange and
> yellow color effects?  Not too bad, but it does look like SoCal
> Barbie's Ford Ranger...

Don't think I've ever seen one, but I can picture it.  I would agree
with you in that it would be Barbie-ish in appearance, but I've seen a
pretty fair amount of Canary Yellow with orange and red side graphics
and/or Ice Green with sky blue and pinkish side graphics being driven
by guys. That's (once again) just a cosmetic treatment and only one
example of the whole Ranger series.

Folks seem to talk like *all* Rangers are designed with women in mind,
and not just for cosmetic reasons (which are all objective anyways,
right?).  Most of the Rangers I saw middle aged women driving didn't
have any special graphics, they were all solid, neutral colors.  Some
dark, some light.
Stephen N. - 16 Jun 2006 18:39 GMT
> Folks seem to talk like *all* Rangers are designed with women in mind,
> and not just for cosmetic reasons (which are all objective anyways,
> right?).  Most of the Rangers I saw middle aged women driving didn't
> have any special graphics, they were all solid, neutral colors.  Some
> dark, some light.

That was just to make them think they were driving a man's truck...

Stephen N. ---> jes' joshin' ya...
phaeton - 16 Jun 2006 18:58 GMT
> > Folks seem to talk like *all* Rangers are designed with women in mind,
> > and not just for cosmetic reasons (which are all objective anyways,
[quoted text clipped - 5 lines]
>
> Stephen N. ---> jes' joshin' ya...

:-D

Mine used to be black.  Is that "Manliness on 11"?  "Sinister Quotent
Optimized"?

:oP
Dave Lee - 17 Jun 2006 01:22 GMT
> "Ford Designed The Ranger To Appeal To Girls and Young Women"
>
[quoted text clipped - 35 lines]
>
> -phaeton

You mean stealing the chicks from Subaru??
SC Tom - 17 Jun 2006 13:28 GMT
"<<snip>>

> You mean stealing the chicks from Subaru??

    And Rav4?

I don't know that Ford specifically designed the Ranger to appeal to women,
but around here (South Carolina), the driver mix seems to be about 60/40
men. A number of years ago, I worked for a company that used them for
service vehicles. This was '85 or '86 and was the first vehicle I had driven
with EFI. They had 4 speeds plus OD, and I was totally impressed with the
acceleration, speed, comfort, and hauling capacity for a smaller truck. I
always thought that if I was going to get a pick-'em-up, that would be it.
Although I never bought one (never had the need for a pick-up), I would
still buy one today if I needed one just from the ones I see at work now,
and the stories I hear about them. Oh, and I'm not a woman.

SC Tom
Blue Oval - 19 Jun 2006 01:18 GMT
> "Ford Designed The Ranger To Appeal To Girls and Young Women"
>
[quoted text clipped - 35 lines]
>
> -phaeton

  I have a 2002 "Bright Island Blue" Edge Super Cab 4X2. Just after I
bought it new in February 2002, I did some looking around on the internet to
learn more about it. One thing I found is that the Edge, with it's ride
height and monochromatic paint, was created for the "youthful" market but
was not gender specified. I was 48 years old when I bought it which
certainly isn't classified as youthful! Here in Dayton, Ohio I have seen
quite a few /men/ in their 60's driving Edges but mostly the 30's and under.
For the most part, if a woman is driving one, it's probably her husband's
and she's only driving it because her PT Cruiser is down for repairs. <grin>
(About 95% of what I see driving a PT Cruiser are women. If a male is
driving one, it usually has a rainbow decal on the back if you know what I
mean).
  Around 20 years ago, I tried selling new cars at a Lincoln Mercury
dealership. One very important thing I learned was that 80% of car sales
accross the nation were governed by the female. Forty percent were governed
by the single female and another 40% by the wife in a husband/wife team.
Twenty lousy percent is men!!! Those percentages are still true today. That
being so, perhaps that is where this bad "press" has originated from that
you have questioned.
  The positions and roles of women have changed over the years. There are
women doctors, lawyers, CEO's, business owners, etc. Those women are now
buying and driving Vettes, BMW's, Porsches and the like which clearly are
/not/ "gender specific" cars. In other words Phaeton, don't go trading your
Ranger in because of a bunch of bull sh.t crap you've heard and read. I'm a
straight male and I'm keeping mine until the wheels fall off!!! <grin>
Blue Oval/Dan Edwards
JohnR66 - 21 Jun 2006 00:35 GMT
Cool. No wonder I've had it easy picking up chicks when I drive it around.
 
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