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Car Forum / GMC Cars / July 2009GM Unhappy With New Buick Ads: Report (VIDEO, POLL)
Does anyone under 65 actually own a Buick? GM Unhappy With New Buick Ads: Report (VIDEO, POLL) http://tinyurl.com/l7bw3f What image should the bailed-out General Motors project to the world? AutoBlog passes along a report from Automotive News (subscription required) that GM's VP of marketing Bob Lutz is already unhappy with new Buick ads that are aimed at young, hip buyers. Here's AutoBlog: "Both Lutz and GM CEO Fritz Henderson don't believe the commercial positions Buick as a luxury brand that competes with Lexus. They have told GM's ad agency, Leo Burnett, that it needs to do better. However -- and here's where it gets convoluted -- the ad was created by an independent shop that Leo Burnett was told to hire to do the work." The ad, a spoof on a beach side photo shoot, features a pretentious director who says of the Buick, "She's had work done." Later in the spot, the director addresses the car: "You've changed - and I love it!" What do you think of the ad? Is this the right image for Buick as a brand? Will these ads help the brand compete with Lexus? Should GM be worried? WATCH and VOTE below:  SignatureCivis Romanus Sum > Does anyone under 65 actually own a Buick? > > GM Unhappy With New Buick Ads: Report (VIDEO, POLL) > http://tinyurl.com/l7bw3f > > Should GM be worried? Yes, it was a dumb ad, IMO. It would not influence me either way. : >> Does anyone under 65 actually own a Buick? >> [quoted text clipped - 4 lines] > > Yes, it was a dumb ad, IMO. It would not influence me either way. : Give me a break. How many "good" ad's have you seen? It had catchy music, and was kind of humorous. It's just an ad people, seriously. >> Does anyone under 65 actually own a Buick? >> [quoted text clipped - 4 lines] > > Yes, it was a dumb ad, IMO. It would not influence me either way. : Why bother worry about it? The car looks more like something Dodge would produce, so there's no point in chasing Lexus. Signature-Mike- mmarlowREMOVE@windstream.net Jim Higgin's worte: Does anyone under 65 own a Buick? Yes, me - age 47 and a friends son (95 Century) who turned 19 last week. harryface 91 Bonneville 318,876 05 Park Avenue 86,285 > Jim Higgin's worte: Does anyone under 65 own a Buick? > > Yes, me - age 47 and a friends son (95 Century) who turned 19 last week. As well, I've owned a few over the years and I'm now only 56. I owned them in my 30's and 40's. No way I would buy one of the Dodge look-alikes today though. Signature-Mike- mmarlowREMOVE@windstream.net >Jim Higgin's worte: Does anyone under 65 own a Buick? > >Yes, me - age 47 and a friends son (95 Century) who turned 19 last week. We can't count that friend's son, as he probably got it because that was all he could afford (or it was a good deal...) As for you, some age faster than others! Could be you are 47 going on 67, right? <bseg> >harryface >91 Bonneville 318,876 >05 Park Avenue 86,285 Pete, My friends son got a 95 Century because, A. His father had a 92 Century and B, the lady was selling the 95 at a pretty good price - but right off the bat it needed close to $1800.00 work....... The 92 went to the junkyard about two weeks ago minus just about everything that bolted on the body. Incedently I was 21 when I bought my 68 LeSabre convertible. harryface 91 Bonneville 318,876 05 Park Avenue 86,285 > Does anyone under 65 actually own a Buick? I used to as in past tense. It wasn't near good enough experience to get repeat customers. 5 times in the shop for transmission repair with less than 20,000 on the odo. Needless to say the replacement wasn't a GM. > GM Unhappy With New Buick Ads: Report (VIDEO, POLL) > http://tinyurl.com/l7bw3f [quoted text clipped - 18 lines] > Will these ads help the brand compete with Lexus? Should GM be worried? > WATCH and VOTE below: Gee I hope it was not one of the those sludged up engine Toyotas. LOL >> Does anyone under 65 actually own a Buick? > [quoted text clipped - 24 lines] >> brand? Will these ads help the brand compete with Lexus? Should GM be >> worried? WATCH and VOTE below: > Gee I hope it was not one of the those sludged up engine Toyotas. LOL I wish, it would have had better resale value. LOL. >>> Does anyone under 65 actually own a Buick? >> [quoted text clipped - 24 lines] >>> brand? Will these ads help the brand compete with Lexus? Should GM be >>> worried? WATCH and VOTE below: Perhaps, but only because you can easily find a Canadian Toyota buyer who is dumb enough to buy a car that needs an engine LOL >> Gee I hope it was not one of the those sludged up engine Toyotas. LOL > [quoted text clipped - 30 lines] >>>> brand? Will these ads help the brand compete with Lexus? Should GM be >>>> worried? WATCH and VOTE below: > Perhaps, but only because you can easily find a Canadian Toyota buyer who > is dumb enough to buy a car that needs an engine LOL Sounds like a used GM with a 3800 manifold problem. >>> Gee I hope it was not one of the those sludged up engine Toyotas. LOL >> [quoted text clipped - 31 lines] >>>>> brand? Will these ads help the brand compete with Lexus? Should GM be >>>>> worried? WATCH and VOTE below: |
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