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Car Forum / GMC Cars / September 2007BUICK AD
I just saw a new BUICK ad in my Newsweek Magazine. Head-on shot... very elegant. But... the only text read; "Now with heated windshield washer fluid" ( or something like that ) I was embarrassed ! Not..."More Reliable" ...or"More Power".. or "Better Mileage" "Roomier?" "Affordable" ??? Nope....just "Hot Windshield Washer" Is this the best that GM could say about their product ? WHO is running this store ? <rj> Heated WW Fluid was also played up in the TV commercials back in October & November for the Lucerne. Your right, the magazine ad could of said a bit more about the car, especially seeing its a new model. I'm sure Buick has quite a few print ads they will be using throughout the year. Some magazine article I read said the heated WW Fluid will be standard in all cars within ten years. At least the ad didn't use a close up of three bikini clad teenagers with the Buick 100 feet further back & out of focus. Speaking of Buick ads, back in 59 or 60 I forget which magazine it was, some representative of the magazine said the rear end styling of the fullsize Buick looked like a shovel. Which it did at that time. Buick pulled all their ads from that magazine and did not advertise in that magazine for a long, long time. Harryface 05 Park Avenue, 34,145 91 Bonneville LE 305,891 Harry I wish I had a 05 PA. I bought a 06 Lucerne,beautiful crimson red CXL 300 miles from home,with only 4200 miles on it, by the time I got home I knew I could not get rid of it fast enough,hard to read gages ,2.5 inch smaller seats than my wife's 04 Le Sabra ,I am a skinny guy and I had to roll butt out of way to snap seat belt. The ride was good and quite ,but the important things like room and a easy to see panel was more important. I think they made a big mistake,when they down sized their big car. Dave R >Heated WW Fluid was also played up in the TV commercials back in October >& November for the [quoted text clipped - 19 lines] >05 Park Avenue, 34,145 >91 Bonneville LE 305,891 I just saw a new BUICK ad in my Newsweek Magazine. > Head-on shot... very elegant. > [quoted text clipped - 11 lines] > > <rj> Most ads used to really play up chrome exhaust tips. I guess people got over that fad and are now on the heated ww. > I just saw a new BUICK ad in my Newsweek Magazine. This kind of sh.t is one of the reasons I won't buy another just now. In the Britannic sense, it is form instead of substance. > On 2/18/2006 11:08 AM ... <RJ> wrote: > I just saw a new BUICK ad in my Newsweek Magazine. [quoted text clipped - 14 lines] > > <rj> Perhaps they were worried about being called in for false advertising. So perhaps that left only heated washer fluid to talk about! ;-) Seriously, I think Buick is putting out some decent cars these days. "jcr" <nospam@nospam.com> wrote in message > Perhaps they were worried about being called in for false advertising. > So perhaps that left only heated washer fluid to talk about! ;-) > Seriously, I think Buick is putting out some decent cars these days. Decent, maybe. Really good, doubtful. > On 2/18/2006 7:08 PM ... HLS@nospam.nix wrote: > "jcr" <nospam@nospam.com> wrote in message [quoted text clipped - 4 lines] > > Decent, maybe. Really good, doubtful. Time will tell. I've seen the ad since this post. They also talk about the cooled seats too! ;-) > "jcr" <nospam@nospam.com> wrote in message >> Perhaps they were worried about being called in for false advertising. [quoted text clipped - 3 lines] > > Decent, maybe. Really good, doubtful. According to JD Power, they make better vehicles than all the Japanese competitors, save Lexus. Buick is ranked 4th on their long term reliability survey while Honda/Acura are ranked 9th and 10th. From CNN.com's article "Fact Check: Are American Cars Really That Bad?" "Reliability by the numbers: [According to] J.D. Power's surveys, the story for American luxury brands -- Lincoln, Cadillac and Buick -- is particularly striking. Of those three brands Lincoln performed best in the 2005 survey, ranking third of all brands -- behind Lexus, as always, and Porsche -- with a score of 151. Buick was fourth overall with a score of 163, matching a score that earned Lexus a top ranking just two years earlier. Cadillac was fifth with 175 problems per 100 vehicles. Nissan's luxury brand, Infiniti, ranked sixth on the survey while Honda's luxury brand, Acura, ranked 10th, lower than the American luxury brands. In fact, Lincoln, Cadillac and Buick all out-scored Toyota's Toyota-branded and Honda's Honda-branded vehicles in the same 2005 J.D. Powers survey. GM and Ford's non-luxury brands didn't do quite as well but the Ford brand and GM's Chevrolet came out above average. See the table for the details but, as it turns out, a lot of Japanese brands -- everything from Mazda right down to Isuzu -- came off worse in the survey than the worst GM brand, Pontiac." The superiority of current Japanese vehicles is more myth than fact. The fact is every manufacture is building good long term reliability models today.. The only real difference among vehicles today is style and price. mike hunt >> "jcr" <nospam@nospam.com> wrote in message >>> Perhaps they were worried about being called in for false advertising. [quoted text clipped - 33 lines] > brands -- everything from Mazda right down to Isuzu -- came off worse in > the survey than the worst GM brand, Pontiac." > The superiority of current Japanese vehicles is more myth than fact. The > fact is every manufacture is building good long term reliability models > today.. The only real difference among vehicles today is style and price. > > mike hunt and perception >> The superiority of current Japanese vehicles is more myth than fact. The >> fact is every manufacture is building good long term reliability models >> today.. The only real difference among vehicles today is style and price. >> >> mike hunt I would agree. I own a a 2002 BUICK Century. Form, fit, and finish are superb. It's an excellent road car. and mileage is great. In fact, I can't think of a negative thing to say about it. ( except maybe the potential intake gasket prob ) Unfortunately, GM hasn't figured out how to market it to "the Camry crowd" Worse yet.... They've got a "winner" with the Century, got all the manufacturing, engineering kinks out, and they've dropped the model. ???? <rj> Same here 2002 Century , only front brake pad and a battery within the last 90000 km or 56000 miles. Great car, I am not shy to put it beside a Camry or an Accord. On the other end my Montana 2002 isn't that great, intake gasket done , front l/s wheel hub c/out (bad wheel sensor) Thermostat, A.C condensor, all within 65000 km or 40000 , paint problem at the hood, rear hatch and l/s fr door. Thanks to the ext.warranty Gm is like Jekyll and Hyde.capable of the best and the worst >>> The superiority of current Japanese vehicles is more myth than fact. >>> The [quoted text clipped - 23 lines] > > <rj> > Same here 2002 Century , only front brake pad and a battery within the last > 90000 km or 56000 miles. Great car, I am not shy to put it beside a Camry or [quoted text clipped - 34 lines] >> >> <rj> I'm on my second Regal GS, had a 99, now have an 04. Fantastic car, and next to no problems. I'll be damn sorry when this one wears out, cause they don't build 'em anymore. > I just saw a new BUICK ad in my Newsweek Magazine. <snip> It is doing exactly what they want. It has been noticed. >> I just saw a new BUICK ad in my Newsweek Magazine. ><snip> > >It is doing exactly what they want. It has been noticed. QUICK...... "Lets go out and buy that car with the hot window washer" !! yeah <rj> > On 2/19/2006 1:05 PM ... <RJ> wrote: > [quoted text clipped - 9 lines] > > <rj> Yeah, it's right up there with the speed-sensitive automatic radio volume adjustment. I seriously doubt that "gimmicky" devices sell many cars since GM vehicles have been loaded up more than any other manufacturer for years with gimmicks and obviously we see that that isn't bringing in the crowds. Personally I usually find them more of an annoyance and disable the ones that can be disabled. Marketing 101.....You have to go with your strong points.....Heated washer fluid....yea, that's the ticket..... > > On 2/19/2006 1:05 PM ... <RJ> wrote: >> [quoted text clipped - 16 lines] > crowds. Personally I usually find them more of an annoyance and disable > the ones that can be disabled. Buick's legacy is that its a road car. Think "Roadmaster." I miss the port holes. What happened to them? Actually, resurrection of the road car concept might sell a lot of cars to salesmen and travelling people, in general. If GM would emply quasi aviation standards, dependability would improve one order of magnitude, at least. The objective is 99% of aviation reliability for 10% of aviation cost. It think its doable. A crew of out of work Russian aerospace engineers could show them how to do it. Those Russians know how to build rugged, no nonsense road machines; incorporating aviation rules governing failsafe systems is all that is needed to bring bragging rights to Buicks as "10 times the reliability of anything else on the road". That moto (if true) will sell cars. |
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