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Car Forum / Honda Cars / February 2006I don't get it. same price for Accord and Civic?
For $20k, you get an Accord or a new 06 Civic. I don't understand what is Honda's marketing strategy at this moment? Are they giving all compact market to Corolla? There was a price difference before 06 Civic cam out. Now people are buying 06 Civic at retail which is about the same price as an Accord's realistic sale price. Are people really that desperate for the MPG difference to spend same money to get a smaller car? Someone give me a smart answer please, I am confused. > For $20k, you get an Accord or a new 06 Civic. > I don't understand what is Honda's marketing strategy at this moment? There's always been overlap between the Civic and Accord. In 2005, you could get a Civic or Accord for $17K. So there's no change in market strategy in terms of overlap between models. 06 Civic MSRP: 14.5K to 20.5K 06 Accord MSRP: 18.2K to 29.3K 05 Civic MSRP: 13.3K to 18.8K 05 Accord MSRP: 16.3K to 28.8K > Are they giving all compact market to Corolla? 06 Corolla MSRP: 14.0K to 17.8K. This is a more legitimate question. I guess Honda raised prices because of the redesign. I don't think 06 Corolla is a redesign, I'm sure Toyota will raise prices when they redesign. You did not figure in the "discount" factor. 06 Civic has little space for price negotiation, Accord does. That's what makes these two models' sale price realistically close not the MSRP itslf. > You did not figure in the "discount" factor. > 06 Civic has little space for price negotiation, Accord does. That's what > makes these two models' sale price realistically close not the MSRP itslf. Fine. But this "discount factor" applies to the 06 models as well as the 05 models. So my point is that Honda's marketing model did not change. > For $20k, you get an Accord or a new 06 Civic. > I don't understand what is Honda's marketing strategy at this moment? [quoted text clipped - 7 lines] > to get a smaller car? > Someone give me a smart answer please, I am confused. Sounds like they are comparing a top of the line Civic to a base Accord. You need to compare similar trim levels. > For $20k, you get an Accord or a new 06 Civic. > I don't understand what is Honda's marketing strategy at this moment? > Are they giving all compact market to Corolla? i guess. or the matrix? > There was a price difference before 06 Civic cam out. > Now people are buying 06 Civic at retail which is about the same price as an > Accord's realistic sale price. arent loaded corollas going for about what camrys go for? > Are people really that desperate for the MPG difference to spend same money > to get a smaller car? > Someone give me a smart answer please, I am confused. theyll be bringing the honda jazz in to take up some slack on the low end of the price spectrum. >From what I saw on Top Gear, the Honda Jazz looks cool and practical. I'm glad they're bringing it to the US. You can get the episode that reviews the car here: http://www.finalgear.com/downloads/topgear/6/4/ -RA harry, Unless you're in the market, what does it matter if YOU "GET IT" or not? Honda sales are up; so someone, at Honda, is guessing the market right, whether you get it or not. > For $20k, you get an Accord or a new 06 Civic. > I don't understand what is Honda's marketing strategy at this moment? [quoted text clipped - 7 lines] > to get a smaller car? > Someone give me a smart answer please, I am confused. -- Tp, -------- __o ----- -\<. -------- __o --- ( )/ ( ) ---- -\<. -------------------- ( )/ ( ) ----------------------------------------- No Lawsuit Ever Fixed A Moron... > For $20k, you get an Accord or a new 06 Civic. > I don't understand what is Honda's marketing strategy at this moment? > Are they giving all compact market to Corolla? I noticed that when I bought my Civic. A fully loaded Civic, or a not loaded Accord, close enough to the same price that it wouldn't really matter in the length of time I keep a car. There were Civics that were a lot cheaper, but I didn't want one of those. I actually like the Civic better, though. I felt like the Accord was smaller inside, which is silly, but the Civic seems open and spacious, by comparison. I also think the Civic (2003) looks better outside than the Accord.  Signature--- Clarence A Dold - Hidden Valley (Lake County) CA USA 38.8,-122.5 |
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