As part of my A level A2 Graphics with Materials project I am looking
at the client's perception of dealerships amd what would possibly
attract potential buyers into the dealership.

I am looking at a specific dealership in Plymouth, SW UK, but would
welcome any responses to the questions outlined below.

To enable Honda to portray the 'right image' it is important that a
survey of existing and potential 'new' clients is undertaken. The
more people that are asked the more reliable the result. The
questionnaire below will be given to a 'target group'. The
questions asked will give me a clear indication of what they perceive
as important.

1. Are you male or Female?       Y          N

2. What age group are you in?
25-30            30-40             40-50            50+

3. Do you currently own a Honda?       Y           N

4. If no, have you ever owned a Honda      Y           N
or would consider buying one?

5. If no, Why?
- Don't like the look
- Unreliable
- Expensive
- Customer Service

- Other...Please Specify.

6. Have you visited a Honda Dealership recently?       Y           N

7. If yes, what were your impressions of the showroom?

- Depressing/dark
- Light/airy
- Welcoming
- Felt threatened

- Other...Please Specify.

8. What improvements do you think could be made to make you visit more
enjoyable?

- Colour
- Furniture
- Entrance
- Layout
- Other...Please Specify.

9. If these changes were made do you think this would influence you in
buying a car from Honda?
                                                            Y
N         Maybe

10. Lastly, if Honda had completed the work and invited you to the open
day, would you be more likely to come if we were offering a range of
free gifts?
                                                            Y
N

Thank you for you time.

Emily