I plan on replacing mine on my CR-V with Honda pads. Front pads should go
50k.
Tom

stick to oem.  they work better, are quieter & fade less.  less brake
dust & disk erosion too.  the "lifetime" warranty excludes expensive
stuff like disks, the components that are rapidly worn by this kind of
pad, so it's not really a saving.

Well, in general I'd have to say no. Pads and rotors wear: hard (lifetime)
pads can be expected to wear out the disk faster. I'd also hazard a guess
that they may not be as efficient as softer pads.

Point is, it depends on your driving style. If you have a heavy brake foot,
carry weight or tow something, you need pads that have a higher heat
capacity. Whatever your style, you'll have to replace whatever wears out
when it wear out: it's part of the joy owning a vehicle.

No set of rotors and pads will last the life of a car, and its unrealistic
to expect or want that they should. However, 40-50,000 km on an original set
is not uncommon.

Stewart DIBBS