here's an article I found, and other related Hyundai "news"

http://www.leftlanenews.com/category/hyundai/

Are the Koreans riding too high?
Automotive columnist Jerry Flint has an interesting look at some of the
problems that could hurt Hyundai and Kia in the coming years. "The Koreans
are terribly ambitious and terribly aggressive, and in the past, they have
been hurt by such tactics," writes Flint. "A few years ago, the industry in
Korea expanded too rapidly; Daewoo went bankrupt and was taken over by GM.
Renault grabbed Samsung's failed effort at expanding into car manufacturing.
And Hyundai rescued Kia by taking a big stake in that company at a time when
Hyundai itself was in serious trouble." Flint also points to how Hyundai
tossed U.S. boss Robert Cosmai and Kia bounced its U.S. president Peter
Butterfield despite both companies having good years. "My guess is that the
home office sets impossible goals, and no matter how good the results, if
people don't reach these goals, they are punished. Setting high goals is
great, but this kind of instability eventually causes an organization to
become dysfunctional."