Land Rover, Narrowstep Launch Broadband Network

LONDON/NEW YORK, April 13: Automotive brand Land Rover has teamed with
IPTV company Narrowstep to launch a broadband channel, Go Beyond,
covering travel, food and wine and other lifestyle content.

Go Beyond TV launched in New York offering a variety of original
material from the Discovery Channel and sponsored partners including
Born Free, Biosphere Expeditions and the Royal Geographical Society. New
content will be added every month, and in addition there will be live
broadcasts from special events, such as the Land Rover G4 Challenge,
which begins in Thailand on April 23.

The first broadband TV channel to be launched by a car company, the
project was developed by MindShare. Phil Popham, MD of Land Rover,
noted, “Go Beyond is about going beyond personal boundaries and
experiencing adventure in its many forms. It amplifies the core brand
promise of Land Rover to “Go Beyond.” It will also enhance our
dealer environments, and work in tandem with our landrover.com website
to drive sales and further improve customer loyalty.”

Popham continued, “The aim is to suit everybody’s idea of going
beyond. It is certainly not a motoring channel, although you can find
out about our Land Rover range of vehicles—and many of the adventures
will feature Land Rovers. For some, off-roading in Africa will be their
idea of going beyond. For others, it may be experimenting with new and
exotic cuisine or staying in an extraordinary luxury hotel.”