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Car Forum / Mazda / Mazda Miata / July 2006

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"Mazda applies 'zoom-zoom' philosophy to CX-7"

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Mike - 01 Jul 2006 13:13 GMT
Mazda applies 'zoom-zoom' philosophy to CX-7
The all-new 2007 CX-7 crossover SUV is the first of three new vehicles
conceived specifically for the United States and Canada.
at http://www.washtimes.com/autoweekend/20060629-090418-8985r.htm
Chris D'Agnolo - 01 Jul 2006 17:41 GMT
I've been really impressed lately with both Mazda in general and with what
I've read about the CX-7. If you look at the other comparable vehicles
(Acura MDX and some of the other good looking SUV's with some sporting
pretenses) I think it blows them out when you consider price. Performance
looks quite good, handling quite good, the design of the interior is as good
or better that anything and the ergonomics seem just right. Am I crazy or is
it almost $10k below what it competes with?

This isn't an endorsement of SUV's so please spare me the diatribes, I'm
simply talking about apples to apples. I'm proud of Mazda, keep it up! Even
the marketing of the new spider miata, they appear to have released just two
pics, both super high quality pics, a beautiful new paint color and the key,
they are teaser photos. Not a closed view and an open view but a teaser view
getting everyone talking, wondering what it'll look like with the top up /
down, getting the anticipation up. Very well done.

Mazdaspeed Miata?  Mazda?

Mazdaspeed RX-8 is long overdue, come on Mazda, no time to rest!

Chris
99BBB

> Mazda applies 'zoom-zoom' philosophy to CX-7
> The all-new 2007 CX-7 crossover SUV is the first of three new vehicles
> conceived specifically for the United States and Canada.
> at http://www.washtimes.com/autoweekend/20060629-090418-8985r.htm
pws - 02 Jul 2006 04:36 GMT
> I've been really impressed lately with both Mazda in general and with what
> I've read about the CX-7. If you look at the other comparable vehicles
[quoted text clipped - 18 lines]
> Chris
> 99BBB

I basically agree, and I could certainly use a vehicle like that for
many things that my miata can not do, but isn't it just a station wagon
that sits a bit higher than normal?
I don't think I would call it a SUV, or even a crossover. BMSW is my
term for it. (Big Modern Station Wagon).

Pat
Chris D'Agnolo - 02 Jul 2006 13:47 GMT
You might be right on that  but what are names really? Marketing devices I
guess.

Chris
99BBB

>> I've been really impressed lately with both Mazda in general and with
>> what I've read about the CX-7. If you look at the other comparable
[quoted text clipped - 26 lines]
>
> Pat
pws - 02 Jul 2006 14:22 GMT
> You might be right on that  but what are names really? Marketing devices I
> guess.
>
> Chris
> 99BBB

Very true, I doubt if it would sell as well if Mazda called it an
off-road capable station wagon.
Just look at how much of an argument it starts when people start trying
to define "sports car".

I do agree that Mazda is improving. A few years ago I would have told
people to look at Toyotas and Hondas for reliability, with the exception
of the miata from Mazda because of my first-hand experience with the
incredible reliability of the car.
Now I am looking into other Mazda cars as well for sedan or *big station
wagon* alternatives.

Pat
Chris D'Agnolo - 04 Jul 2006 03:27 GMT
I bought their minivan (MPV) for my wife the first year it came out. Owned
it for 10 years and absolutely loved it. I was extremely impressed with not
only it's fit and finish but with the quality of materials used. Seat
fabrics and plastics throughout were top notch and all of the switches and
controls worked in a quality fashion. All that from a first year model of a
new type of vehicle for them.

During those years I owned it, almost all of the Mazda owners I ran into had
similar experiences. I could never figure out how Mazda's reputation lagged
behind several of the other big Japanese manufacturers.

I know they're not perfect hell, my own miata still worries me on the #4
bearing cap failure issue of which I don't think Mazda ever took the high
road on.

Chris
99BBB

>> You might be right on that  but what are names really? Marketing devices
>> I guess.
[quoted text clipped - 15 lines]
>
> Pat
pws - 04 Jul 2006 15:48 GMT
> I bought their minivan (MPV) for my wife the first year it came out. Owned
> it for 10 years and absolutely loved it. I was extremely impressed with not
[quoted text clipped - 13 lines]
> Chris
> 99BBB

I really think that the rotary engine had a lot to do with it, even
though it was not used on many of their vehicles. Even I would look at a
3rd generation RX-7, think what a beautiful car, and then immediately
wonder what the bill would be when it came time to replace the apex seals.

From what I have heard, the 626 is a bit of a POS, but I don't have any
direct experience with it. It seems like every non-U.S. car driver I
knew that wasn't driving a miata or a SUV was in a Honda, Toyota, or
Nissan.
The ones driving the Nissans had the highest problem rate by far of the
three mentioned.

Mazda's reputation probably had a lot to do with advertising.
Honda and Toyota didn't really need it, word of mouth and Consumer
Reports was enough.
Nissan has had great advertising in the last 8 years or so, imho. I
think that Mazda's advertising sucked then and still sucks today, but
then, I hate "zoom-zoom", the song, the idea, the vinyl stickers, and
anything else connected with it.
It might actually be good advertising for Mazda, I just don't like it,
but I do like their products. ;-)

Pat
Chris D'Agnolo - 04 Jul 2006 17:44 GMT
I pretty much agree on the advertising. Oh, and on the rotary being a knock
on the reputation of the company

chris
99bbb

>> I bought their minivan (MPV) for my wife the first year it came out.
>> Owned it for 10 years and absolutely loved it. I was extremely impressed
[quoted text clipped - 36 lines]
>
> Pat
pws - 04 Jul 2006 23:32 GMT
> I pretty much agree on the advertising. Oh, and on the rotary being a knock
> on the reputation of the company
>
> chris
> 99bbb

Well, screw you then, let's find something to argue about. There are far
better colors than black for a miata, what were you thinking?  ;-)

Pat - NOT looking forward to the fireworks show from the front porch
this year due to *rain*, the bane of miata owners.
Chris D'Agnolo - 06 Jul 2006 05:22 GMT
Well, we can't all drive RED MIATAS!
:-)

Chris
99BBB

>> I pretty much agree on the advertising. Oh, and on the rotary being a
>> knock on the reputation of the company
[quoted text clipped - 7 lines]
> Pat - NOT looking forward to the fireworks show from the front porch this
> year due to *rain*, the bane of miata owners.
BRUCE HASKIN - 06 Jul 2006 05:50 GMT
Now Chris !!!
Sure we "COULD" all drive "Red" Miatas, but we need to factor in IQ's
with that.  :-)  :-)  :-)

     Bruce     Bing    '03 LS  
(hee, hee, hee, Garnet Red)  
Lanny Chambers - 06 Jul 2006 06:18 GMT
> Well, we can't all drive RED MIATAS!

True; there have never been enough red ones to go around, so the unlucky
must settle for one of the lesser colors.  :-)

Signature

Lanny Chambers
'94C, St. Louis
http://www.hummingbirds.net/alignment.html

BRUCE HASKIN - 08 Jul 2006 05:57 GMT
Good shot Lanny! I love it. The Miatas that we see as Black, or White,
are really just "off shades" of Red.   :-)

     Bruce     Bing    '03  LS
frank - 08 Jul 2006 08:06 GMT
> Good shot Lanny! I love it. The Miatas that we see as Black, or White, are
> really just "off shades" of Red.   :-)
>
>       Bruce     Bing    '03  LS

Sure, Bruce, just like the refractive colors on a mallard duck.

Frank
2002 LS, brilliant black with tan leather...
BRUCE HASKIN - 09 Jul 2006 08:47 GMT
Frank !  You got it !  :-)

     Bruce     Bing    '03 LS
tooloud - 07 Jul 2006 00:25 GMT
>> I bought their minivan (MPV) for my wife the first year it came out.
>> Owned it for 10 years and absolutely loved it. I was extremely
[quoted text clipped - 20 lines]
> replace the apex seals.
> From what I have heard, the 626 is a bit of a POS,

Sure, but they haven't sold that for years, have they? The 6 is a pretty
capable car as a replacement.

> but I don't have
> any direct experience with it. It seems like every non-U.S. car
[quoted text clipped - 3 lines]
> The ones driving the Nissans had the highest problem rate by far of
> the three mentioned.

I think that's changed, too. I've got two Nissans with nary a problem
between them, and one's over 150k miles.

> Mazda's reputation probably had a lot to do with advertising.
> Honda and Toyota didn't really need it, word of mouth and Consumer
[quoted text clipped - 5 lines]
> It might actually be good advertising for Mazda, I just don't like it,
> but I do like their products. ;-)

Kind of a "pick your battles" type of situation, huh?

Signature

tooloud
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pws - 09 Jul 2006 00:54 GMT
> Sure, but they haven't sold that for years, have they? The 6 is a pretty
> capable car as a replacement.

I don't know the last year that they made the 626, but the Mazda
reputation was  being affected while they were in production. At the
same time, they were producing the RX-7, with the famous apex seals issue.
Now I think that both the products and the reputation are improving,
with the exception of the miata, of course, which was perfected in 1989. ;-)

> I think that's changed, too. I've got two Nissans with nary a problem
> between them, and one's over 150k miles.

I agree, I think that Mazda, Honda, Toyota and Nissan are all in
basically the same league at this point. 10 years ago, I would have left
both Mazda and Nissan out of the running except for the miata because of
my own personal experience with it.

> Kind of a "pick your battles" type of situation, huh?

Yes, I had to remind myself that design and marketing are two different
departments after seeing that "zoom-zoom" Tribute commercial with a
Miata in it.

Pat
tooloud - 09 Jul 2006 02:51 GMT
>> Sure, but they haven't sold that for years, have they? The 6 is a
>> pretty capable car as a replacement.
[quoted text clipped - 19 lines]
> different departments after seeing that "zoom-zoom" Tribute
> commercial with a Miata in it.

I remember the one and thought the same thing.

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tooloud
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tooloud - 07 Jul 2006 00:22 GMT
> I've been really impressed lately with both Mazda in general and with
> what I've read about the CX-7. If you look at the other comparable
[quoted text clipped - 4 lines]
> seem just right. Am I crazy or is it almost $10k below what it
> competes with?

No, you're not crazy, but the CX-7 doesn't really compete with the MDX--it
will compete with the RDX when it comes out. The RDX will be a much more
similar vehicle.

To prove your point, go to edmunds.com and build a Nissan Murano
side-by-side with a CX-7. The specs are almost identical but the Mazda is
about $8k cheaper.

<snip>

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tooloud
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Chris D'Agnolo - 07 Jul 2006 01:18 GMT
Gottcha, good point.

Chris
99BBB

>> I've been really impressed lately with both Mazda in general and with
>> what I've read about the CX-7. If you look at the other comparable
[quoted text clipped - 14 lines]
>
> <snip>
Mal Osborne - 24 Jul 2006 12:49 GMT
"Mike" wrote
> The all-new 2007 CX-7 crossover SUV is the first of three new vehicles
> conceived specifically for the United States and Canada.

Odd they don't mention that anywhere on www.mazda.com.au
 
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