We used to call them Bozo speakers (apology to Leon's ride ;)

If there ever was a speaker company who used their name
rather than the ability of their product to sell to
unsuspecting 'audiophiles', this is it.

I think the only reason Bose is big in car stereo is
that the car is such a poor listening room, and A-B
comparisons are almost impossible.

The only other big scam out there is the guy selling
speakers off the back of a truck who "just finished a
job installing these high quality speakers in a pub
and has a couple left over at a really cheap price."

I always ask how much the option costs which guarantees
there will be no Bose speakers in the car. :)
Yanks the salesman's chain.