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Car Forum / Mercedes-Benz Cars / April 2006Need help with automotive project
Please, help out our graduate school marketing project by responding to this brief survey. So far, we have only received 26 responses to the survey request. We need to compile 100 responses or more. http://www.surveydiscovery.com/viewsurvey.php?surveyid=212&mode=view I and my project team mates are graduate students at California State University at Los Angeles working on a marketing communications plan for Cadillac as a class assignment. Rivalry and competition among automakers is never ending. For a long time now, GM has been losing market share. Acura, Audi, BMW, Infiniti, Lexus, and others have captured the hearts of an important segment of the American automobile buying public. GM portrays Cadillac as a symbol of freedom and youthful vitality, a young person's automobile, one that appeals to all generations. Did GM "breakthrough" with Cadillac? Is today's new Cadillac comparable in class and luxury with those during Cadillac glory days? Is the new Cadillac the defining experience of automotive luxury? Please let me and my team members know how you feel about these questions and about Cadillac, by completing the brief survey at http://www.surveydiscovery.com/viewsurvey.php?surveyid=212&mode=view To those who do us the kind favor of submitting a completed survey, Jean, Wai, Joe, Bill, Jacqueline, and John say Thank You; your luxury car kind of people! >GM portrays Cadillac as a >symbol of freedom and youthful vitality, a young person's automobile, >one that appeals to all generations. Hahahahahahahaha. That explains all those cadillacs with old guys in the passing lane wearing golf hats with the turn indicator stuck permanently on.  SignatureNeed Mercedes parts ? - http://parts.mbz.org Richard Sexton | Mercedes stuff: http://mbz.org 1970 280SE, 72 280SE | Home page: http://rs79.vrx.net 633CSi 250SE/C 300SD | http://aquaria.net http://killi.net The BBC classified the Cadillac as "cheap" when comparing it with other cars on the same price range. >>GM portrays Cadillac as a >>symbol of freedom and youthful vitality, a young person's automobile, >>one that appeals to all generations. > >Hahahahahahahaha. That explains all those cadillacs with old guys in the passing >lane wearing golf hats with the turn indicator stuck permanently on. No. It explains the Led Zeppelin songs in their advertising and some of the 30-45 year olds driving around in CTSs and some XLRs around these parts, which are the outside of Philadelphia. I think that they have lowered their median age from dead to near dead. Of course, Lincoln has helped out by not building any cars at all to compete. > No. It explains the Led Zeppelin songs in their advertising and some of > the 30-45 year olds driving around in CTSs and some XLRs around these > parts, which are the outside of Philadelphia. I think that they have > lowered their median age from dead to near dead. Of course, Lincoln has > helped out by not building any cars at all to compete. Actually, Led Zeppelin is quite popular with the kids these days, and the Escalade has great cache with the rapping crowd. Cadillac is in fact a much younger and hipper brand then it has been in 25 years. one of GM's rare successes. And of course any new caddy is more "youthful" then an old 300 Richard... >Cadillac is in fact a much younger and hipper brand then it has been in >25 years. one of GM's rare successes. > >And of course any new caddy is more "youthful" then an old 300 Richard... Martin Martin Martin. If I want to attract jailbait I drive the 633. SignatureNeed Mercedes parts ? - http://parts.mbz.org Richard Sexton | Mercedes stuff: http://mbz.org 1970 280SE, 72 280SE | Home page: http://rs79.vrx.net 633CSi 250SE/C 300SD | http://aquaria.net http://killi.net >>Cadillac is in fact a much younger and hipper brand then it has been in >>25 years. one of GM's rare successes. >> >>And of course any new caddy is more "youthful" then an old 300 Richard... > > Martin Martin Martin. If I want to attract jailbait I drive the 633. Say, what is the 633? That's a model I don't think I've heard of, and I am fairly knowlegable on benzs. 12 cylinder, I take it? What is the body style? >> 633CSi 250SE/C 300SD | http://aquaria.net http://killi.net > >Say, what is the 633? That's a model I don't think I've heard of, and I am >fairly knowlegable on benzs. 12 cylinder, I take it? What is the body >style? It's a BMW you eejit. Google it. OB MB: the body was designed by the same guy that designed the 113SL and 111 Coupe. SignatureNeed Mercedes parts ? - http://parts.mbz.org Richard Sexton | Mercedes stuff: http://mbz.org 1970 280SE, 72 280SE | Home page: http://rs79.vrx.net 633CSi 250SE/C 300SD | http://aquaria.net http://killi.net >>> 633CSi 250SE/C 300SD | http://aquaria.net http://killi.net >> [quoted text clipped - 7 lines] > OB MB: the body was designed by the same guy that designed the 113SL > and 111 Coupe. You didn't stipulate that it was a beemer, and this is a mercedes newsgroup, so don't be too hard on me, ok? > You didn't stipulate that it was a beemer, and this is a mercedes newsgroup, so don't be too hard on me, ok? Richard is a nice guy, don't take it hard =) cp >> You didn't stipulate that it was a beemer, and this is a mercedes >> newsgroup, so don't be too hard on me, ok? > > Richard is a nice guy, don't take it hard =) I suspect he is at that, and he does seem to know a lot about mercedes. Anyway, I get a kick out of Brits. >> Richard is a nice guy, don't take it hard =) > > I suspect he is at that, and he does seem to know a lot about mercedes. Anyway, I get a kick out of Brits. Heck no, he's from Ontario. cp >>> Richard is a nice guy, don't take it hard =) >> >> I suspect he is at that, and he does seem to know a lot about mercedes. Anyway, I get a kick out of Brits. > >Heck no, he's from Ontario. Err, no, I was born in Wales actually, then moved to Canada, then Los Angeles then back to Canada. For fun I speak with a Southern US accent just to confuse poeple. Bye y'all. SignatureNeed Mercedes parts? http://parts.mbz.org Richard Sexton | Mercedes stuff: http://mbz.org 1970 280SE, 72 280SE | Home pages: http://rs79.vrx.net 633CSi 250SE/C 300SD | http://aquaria.net http://killi.net > Err, no, I was born in Wales actually, then moved to Canada, then Los Angeles > then back to Canada. For fun I speak with a Southern US accent just to > confuse poeple. Yes, but you're in Ontario, no? When I say 'from' I mean current residence. Here in Vancouver I don't know many people who were actually born here. > Bye y'all. =) cp >> Err, no, I was born in Wales actually, then moved to Canada, then Los Angeles >> then back to Canada. For fun I speak with a Southern US accent just to >> confuse poeple. > >Yes, but you're in Ontario, no? When I say 'from' I mean current residence. Here in Vancouver I don't know many people who were >actually born here. Yeah, sort of. I'm north of highway 7 on the canadioan sheild where topsoil is scare but water isn't. North of the Ceder curtain they call it up here. Look at a map of Ontario. Find Toronto, then find Ottawa. Draw a straight line between the two and I'm exacly at the nmidpoint. SignatureNeed Mercedes parts? http://parts.mbz.org Richard Sexton | Mercedes stuff: http://mbz.org 1970 280SE, 72 280SE | Home pages: http://rs79.vrx.net 633CSi 250SE/C 300SD | http://aquaria.net http://killi.net > Yeah, sort of. I'm north of highway 7 on the canadioan sheild where topsoil is > scare but water isn't. North of the Ceder curtain they call it up here. Look > at a map of Ontario. Find Toronto, then find Ottawa. Draw a straight line > between the two and I'm exacly at the nmidpoint. Holy cow, isn't that like the boondocks?? =) cp >> Yeah, sort of. I'm north of highway 7 on the canadioan sheild where topsoil is >> scare but water isn't. North of the Ceder curtain they call it up here. Look >> at a map of Ontario. Find Toronto, then find Ottawa. Draw a straight line >> between the two and I'm exacly at the nmidpoint. > >Holy cow, isn't that like the boondocks?? =) Nah, I'm further north than that. It's a 40 mile drive to get to the boondocks. Nice place and all but a little crowded and noisy. SignatureNeed Mercedes parts? http://parts.mbz.org Richard Sexton | Mercedes stuff: http://mbz.org 1970 280SE, 72 280SE | Home pages: http://rs79.vrx.net 633CSi 250SE/C 300SD | http://aquaria.net http://killi.net >>Holy cow, isn't that like the boondocks?? =) > > Nah, I'm further north than that. It's a 40 mile drive to get to > the boondocks. Nice place and all but a little crowded and noisy. Crowded and noisy, now that's surprising for that part of the woods. cp > [...] and the Escalade has great cache with the rapping crowd. I've seen this same sort of phrasing in the car magazines several times. Saying "rappers" is obviously a delicate euphemism, a way of tiptoeing carefully around the need to say "blacks." Geoff Signature"Take my archetypes...please!" -- Henny Jungman >> [...] and the Escalade has great cache with the rapping crowd. > > I've seen this same sort of phrasing in the car magazines several > times. Saying "rappers" is obviously a delicate euphemism, a way > of tiptoeing carefully around the need to say "blacks." Wrong. This isn't about race, it's about youth. Look at all those white suburban kids who try there best to look and talk like gang bangers. They are part of the "rappers" culture and demographic described also. Furthermore, caddy long been a strong brand in the african american community, so that wouldn't be any kind of new thing. Marty : I've seen this same sort of phrasing in the car magazines several : times. Saying "rappers" is obviously a delicate euphemism, a way : of tiptoeing carefully around the need to say "blacks." > Wrong. This isn't about race, it's about youth. Look at all those > white suburban kids who try there best to look and talk like gang > bangers. They are part of the "rappers" culture and demographic > described also. Those white suburban kids generally can't afford Cadillac Escalades. > Furthermore, caddy long been a strong brand in the african american > community, so that wouldn't be any kind of new thing. I didn't say it was new. I said it was so. Geoff Signature"One of my fave bitters from Sheppard Neame is 'Bishop's Finger' -- known to fans as 'Nun's Delight.'" -- Feorag > : I've seen this same sort of phrasing in the car magazines several > : times. Saying "rappers" is obviously a delicate euphemism, a way [quoted text clipped - 13 lines] > > Geoff Remember that the term african-american was coined by Jesse Jackson during his stint with the rainbow coalition. Real Americans don't have a damn hyphen. > Remember that the term african-american was coined by Jesse Jackson > during his stint with the rainbow coalition. Real Americans don't have > a damn hyphen. Luckily you have no actual say in defining real americans. Screw Escalade and Ladatac. And screw $billion-buyout Iacocca. "Daimler-Chyrsler" "Chrysler-Benz" is more like it. Give me the good old days 450SEL6.9 or one of the other two "M100"-powered strassenkreuseren. >> Remember that the term african-american was coined by Jesse Jackson >> during his stint with the rainbow coalition. Real Americans don't have a >> damn hyphen. > > Luckily you have no actual say in defining real americans. Hopefully you're not one. |
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