Porsche - There is no Substitute! How Old?

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Tino - 24 Aug 2005 02:41 GMT

Anybody have an idea how long Porsche has used the slogan - There is
no substitute?

My earliest recollection is in the move Risky Business in 1983 but
wondered if it had been used before that or possibly as a result of
its use in the movie as far fetched as that might seem.

Millenium

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alordofchaos@yahoo.com - 24 Aug 2005 15:38 GMT

> Anybody have an idea how long Porsche has used the slogan - There is
> no substitute?
>
> My earliest recollection is in the move Risky Business in 1983 but
> wondered if it had been used before that or possibly as a result of
> its use in the movie as far fetched as that might seem.

I remember it from a year or two before the movie (I recognized the
quote when Tom Cruise spoke it), but couldn't tell you the exact date.

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E Brown - 24 Aug 2005 16:26 GMT

>Anybody have an idea how long Porsche has used the slogan - There is
>no substitute?

Porsche used the slogan since the early 70s. I remember it on a
poster for the early 911 Turbo. The movie just capitalized on its
familiarity, they didn't invent it.
Emanuel

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