Great point!  Next time I buy a car I'll be sure to pick an inferior one
built by a company that doesn't have the business sense to make a profit.
That'll teach 'em!

It would be easy to resent all sorts of things from all sorts of manufacturers, the industry as a whole, the oil companies, etc., etc.
Why not publish a magazine that explores this sort of topic?
You could gripe about the fact that Chevy dealers make it impossible to buy a Z06 at sticker.
You could explore the paradox that, very often, the more a car costs, the less fuel efficiency it offers.
You could bemoan the fact that there's no electric super-car.
It could be one gripe after another.

The "letters to the editor" section could all be positives, instead of gripes.

Fun!

    It's pretty common knowledge that Porsche is the most profitable
car company on the planet. In fact, Left Lane News recently reported
that they make about $20,000/car.
    The truth is, it's not up to customers to determine what a fair
profit is. If you feel you're not getting value for money, you're free
to spend your money elsewhere. But what are your options?
    To compare to most of the 911 family, you're looking at Ferrari,
Lamborghini, and Aston Martin. These companies regularly charged MORE
than Porsche for competitive vehicles, and yet made so little money
that they were swallowed by larger car companies (FIAT, VW, and Ford)
respectively. Conversely, Porsche is now financially powerful enough
to buy a controlling interest in a company much larger (VW).
    From an ownership perspective, Astons, Ferraris, and Lamborghinis
cost more than Porsches to purchase and maintain, and have smaller
support networks (fewer dealers, service centers, parts sellers, and
mechanics), and regularly lose to the Porsche 911 variants in road
test comparisons.
    So which is really better or smarter? To spend $80k on a 911 and
spend maybe $4000 over the next 4 years/60k miles? Or spend $160k on a
Ferrari 430 and spend $20k on maintenance to cover 20k miles, happy in
the knowledge they *still* didn't make a dime on it?
    epbrown
--  
How can you know where I'm at if you haven't been where I been?
Can you see where I'm coming from? "How I Could Just Kill A Man" Cypress Hill

May I suggest a Ford  http://news.bbc.co.uk/1/hi/business/1935070.stm
'The company made a net loss of $800m (£554m) in the first three months of
this year, its fourth quarterly loss in a row and a huge slide from the
first quarter of 2001, which had returned a profit of $1.06bn. '
I will not be following you!