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Car Forum / Saab Cars / April 2006

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"Jet-aircraft heritage evident in new Saab 9-5"

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Mike - 16 Apr 2006 20:22 GMT
Jet-aircraft heritage evident in new Saab 9-5
The engineering excellence and association with jet aircraft is
definitely in evidence in both of Saab's lofty, new 9-5 models.
at http://www.washtimes.com/autoweekend/20060413-013716-3717r.htm
Johannes - 16 Apr 2006 21:22 GMT
> Jet-aircraft heritage evident in new Saab 9-5
> The engineering excellence and association with jet aircraft is
> definitely in evidence in both of Saab's lofty, new 9-5 models.

This is doubtful, but apparently good advertising copy. The association
with jet aircraft engineering certainly didn't work for Rover when it was
owned by British Aerospace.

But nevertheless, a car is more than four wheels, it is also style,
fashion and good-feeling in the cabin. In other words, it's a bird-magnet.
SG - 17 Apr 2006 03:25 GMT
> > Jet-aircraft heritage evident in new Saab 9-5
> > The engineering excellence and association with jet aircraft is
[quoted text clipped - 6 lines]
> But nevertheless, a car is more than four wheels, it is also style,
> fashion and good-feeling in the cabin. In other words, it's a bird-magnet.

I am surprised by all of you here, beyond words.

I will make this brief. If there is anything that Saab can do is more advertising and this association with aircraft is true. Furthermore, the current advertising campaign making the relation on the current Saab automobile lineup is accurate as it has roots in the aircraft industry and that is history which cannot change. It is a great tagline and has meant one of the best starts to a year in Saab's 59 year history.

Stay positive, optimistic and proud that things are coming back again!

Keep Saabin'

SG

http://www.saabvideos.com
Johannes - 17 Apr 2006 10:50 GMT
> > > Jet-aircraft heritage evident in new Saab 9-5
> > > The engineering excellence and association with jet aircraft is
[quoted text clipped - 16 lines]
>
> SG

But did you read the newspaper article? A hangar for your 9-5 Aero? What planet
are they on. Yes, Saab has aircraft heritage, but so has BMW and Rover and even
FIAT. It maybe good advertising to point out the link since aircrafts must be build
to high standards, but it's doubtful that any aircraft engineering is found in a
modern Saab. When this association is exaggerated, you feel like a little boy in
in a toy car that can take off and land. I can imagine people thinking: Poor
guy, he thinks that his car is a jet aircraft. Hence that made me speculate what
is a car these days. It's a lot about style and presentation.
SG - 17 Apr 2006 11:17 GMT
> > > > Jet-aircraft heritage evident in new Saab 9-5
> > > > The engineering excellence and association with jet aircraft is
[quoted text clipped - 25 lines]
> guy, he thinks that his car is a jet aircraft. Hence that made me speculate what
> is a car these days. It's a lot about style and presentation.

They are making relevant comparisons to continue the campaign slogan in a variety of ways, creative of Lowe.

I don't think people think the car has a jet engine though.

SG
Johannes - 17 Apr 2006 17:55 GMT
[...]

> They are making relevant comparisons to continue the campaign slogan in a
> variety of ways, creative of Lowe.
>
> I don't think people think the car has a jet engine though.

Hehe, TV car advertising is somewhat hit and miss. The most embarrassing TV advert
at the moment is for Honda Civic, I just can't bear so watch and have to change
channel. It shows a chorus making various sounds. The ad is just so baby like.
One of the best was the ad for Citroen C4 transforming into a dancing robot. But
I don't think any potential buyers expected that the C4 could do that...
Craig's Saab C900 Site - 17 Apr 2006 23:29 GMT
>I don't think people think the car has a jet engine though.

Not unless that watched that Monster Garage episode where Jesse puts a jet
engine into a car. 8-)

I think a classic 900 would have the structural strength to work in that
situation but where do you get a jet engine that will fit? lol

Craig.

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Craig's Saab C900 Page at      | Craig's Classic Saab Workshop - Sydney .au
http://lios.apana.org.au/~c900 | http://www.classicsaab.net and other URL's
Email: c900@lios.apana.org.au  | For Saab 99/C900/9000 Enthusiasts World-Wide!
Alternate: saabonaut@gmail.com | Web-forums, galleries, library, links, etc.

Craig's Saab C900 Site - 17 Apr 2006 23:27 GMT
>But did you read the newspaper article? A hangar for your 9-5 Aero? What planet
>are they on. Yes, Saab has aircraft heritage, but so has BMW and Rover and even
[quoted text clipped - 4 lines]
>guy, he thinks that his car is a jet aircraft. Hence that made me speculate what
>is a car these days. It's a lot about style and presentation.

Almost all car-makers are hang-overs from world-war 2 which, like Saab,
diverted attention to other things in order to retain a body of skilled
staff. Saab are probably one of the best examples of the transition from
war-time workshop to automotive innovator.

But I do get a bit sick when GM tries to claim that IT is the driving force
behind reviving the 'aviation heritage' banner. I bet Saab's own people
would not have wanted such an intense revival and would have preferred a
slower, more paced re-inforcement through good engineering over time.

GM's only after quick profit if you want to look at it from an end-game
perspective. Especially with the parent company in the US faltering so much
because they're creating a company so big that it's incomptencies grow at
the same rate until they leave big holes like the shell holes that ripped
into the Bismark, thereby creating crippling wounds.

Otherwise GM would not have fobbed off Suburu (aka Fuji), and now Isuzu.

Craig.
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Craig's Saab C900 Page at      | Craig's Classic Saab Workshop - Sydney .au
http://lios.apana.org.au/~c900 | http://www.classicsaab.net and other URL's
Email: c900@lios.apana.org.au  | For Saab 99/C900/9000 Enthusiasts World-Wide!
Alternate: saabonaut@gmail.com | Web-forums, galleries, library, links, etc.

ShazWozza - 17 Apr 2006 11:24 GMT
> Stay positive, optimistic and proud that things are coming back again!

The best possible outcome for Saab is for GM to go totally bankrupt and for
the liquidator to sell the Saab brand back to a non US auto manufacturer.

We can only hope.
Craig's Saab C900 Site - 17 Apr 2006 23:19 GMT
>> Jet-aircraft heritage evident in new Saab 9-5
>> The engineering excellence and association with jet aircraft is
>> definitely in evidence in both of Saab's lofty, new 9-5 models.

>This is doubtful, but apparently good advertising copy. The association
>with jet aircraft engineering certainly didn't work for Rover when it was
>owned by British Aerospace.

>But nevertheless, a car is more than four wheels, it is also style,
>fashion and good-feeling in the cabin. In other words, it's a bird-magnet.

The feathered or more human-like kind? 8-)

Craig.
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Craig's Saab C900 Page at      | Craig's Classic Saab Workshop - Sydney .au
http://lios.apana.org.au/~c900 | http://www.classicsaab.net and other URL's
Email: c900@lios.apana.org.au  | For Saab 99/C900/9000 Enthusiasts World-Wide!
Alternate: saabonaut@gmail.com | Web-forums, galleries, library, links, etc.

ShazWozza - 16 Apr 2006 22:48 GMT
> Jet-aircraft heritage evident in new Saab 9-5
> The engineering excellence and association with jet aircraft is
> definitely in evidence in both of Saab's lofty, new 9-5 models.
> at http://www.washtimes.com/autoweekend/20060413-013716-3717r.htm

The only thing evident to me is that you are either a fuckwit or have been
paid by GM.
Dave Hinz - 17 Apr 2006 15:07 GMT
>> Jet-aircraft heritage evident in new Saab 9-5
>> The engineering excellence and association with jet aircraft is
[quoted text clipped - 3 lines]
> The only thing evident to me is that you are either a fuckwit or have been
> paid by GM.

Pssst...he's paraphrasing someone _else's_ review.
ShazWozza - 18 Apr 2006 14:25 GMT
> Pssst...he's paraphrasing someone _else's_ review.

Gee thanks for that Einstein
th - 17 Apr 2006 00:51 GMT
> Jet-aircraft heritage evident in new Saab 9-5
> The engineering excellence and association with jet aircraft is
> definitely in evidence in both of Saab's lofty, new 9-5 models.
> at http://www.washtimes.com/autoweekend/20060413-013716-3717r.htm

The Saab car division was sold to GM more than 10 years ago and there
are no longer any relations with the the aircraft manufacturer (which is
the real Saab company!!). Thus any GM advertisments in this direction
should be considered as a major fraud to fool us poor consumers.

--
th
Craig's Saab C900 Site - 17 Apr 2006 23:22 GMT
>> Jet-aircraft heritage evident in new Saab 9-5
>> The engineering excellence and association with jet aircraft is
>> definitely in evidence in both of Saab's lofty, new 9-5 models.
>> at http://www.washtimes.com/autoweekend/20060413-013716-3717r.htm

>The Saab car division was sold to GM more than 10 years ago and there
>are no longer any relations with the the aircraft manufacturer (which is
>the real Saab company!!). Thus any GM advertisments in this direction
>should be considered as a major fraud to fool us poor consumers.

I wonder if, with GM having so much trouble and now having decided to dump
yet another Asian car-maker out of it's stable, whether Saab is next to get
dropped?

With Saab's HQ still remaining in Sweden (despite GM ownership), you wonder
what might happen if Saab was set free. Certainly not having to take on GM's
pathetic approach to conceptualising what people want to see in a prestige
vehicle would be an immediate benefit, but the finances of the company may
now be tied so tightly into GM's central revenue flows that seperating Saab
might be more difficult than seperating a pair of siamese twins on the
operating table... Unfortunately.

Craig.
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Craig's Saab C900 Page at      | Craig's Classic Saab Workshop - Sydney .au
http://lios.apana.org.au/~c900 | http://www.classicsaab.net and other URL's
Email: c900@lios.apana.org.au  | For Saab 99/C900/9000 Enthusiasts World-Wide!
Alternate: saabonaut@gmail.com | Web-forums, galleries, library, links, etc.

Jo - 17 Apr 2006 01:05 GMT
"Mike" <yard22192@yahoo.com> wrote in message

> Jet-aircraft heritage evident in new Saab 9-5

You are one twisted sick fucktard
John Hudson - 17 Apr 2006 09:50 GMT
> You are one twisted sick fucktard

The descriptive beauty of the English language.
Zardoz - 17 Apr 2006 20:00 GMT
> "Mike" <yard22192@yahoo.com> wrote in message
>
>> Jet-aircraft heritage evident in new Saab 9-5
>
> You are one twisted sick fucktard

What a bunch of curmudgeons... lighten up.

It's 10 years on and you are all still bitching about GM having the audacity
to not only buy Saab, but to keep it alive and reasonably intact.

More points to GM to drop good money into an ad campaign for Saab. I hope
they get paid back 1000 fold and they carve out a great enough niche for the
marque to survive for years to come.

Flame away you flamers.
Dexter J - 19 Apr 2006 23:44 GMT
Salutations:

> Jet-aircraft heritage evident in new Saab 9-5
> The engineering excellence and association with jet aircraft is
> definitely in evidence in both of Saab's lofty, new 9-5 models.
> at http://www.washtimes.com/autoweekend/20060413-013716-3717r.htm

Dear lord - what a load of horse feathers.

They rebodied the 9-5 having had an unfortunate experience rebranding an end of lifecycle Suburu last year - then suckered someone at The Washington Times who evidently knows literally zip about SAAB engineering history into publishing yet another ill informed hand job about it using GM PR copy. It's the Times though, so I suppose I shouldn't be surprised.

However what I still don't frankly get, having failed to use the above public relations model to generate substantial interest these past 10 years, is how someone again convinces the powers that be at GM to go with it.

The 9-5 is actually a pretty respectable family hot-rod for $30,000+. Gets great mileage for the size, has *way more* than enough pick-up and toe-in to really toss the family around in their seat-belts for the price and while it is no 9000 Aero - it remains a fairly dignified ride in an undignified time.

As regards why everyone whines about GM SAAB, well I think I can say that from the repeat owner's point of view - the only that really happened when GM bought SAAB was that evidently lesser quality, but more expensive, components where engineered into the marque than was popularly hoped for when the news of the buy out hit the streets.

That's hard to bounce back from when people catch on frankly.

Putting aside that in my mind GM completely missed a fantastic opportunity to honestly improve all their model lines by exploiting and mass producing the then industry leading turbo and engine management technology in favour of more/cheaper cylinders - they did manage to fix SAAB transmissions - which I suppose is always something GM did wonderfully. Sadly, they then screwed the pouch by trying to save a $10 on a oil-pick screen in the sump and started losing engines instead of tranny's for a decade.

I guess at the end of the day, SAAB has done well with the 9-5 *despite* the evidently ill-informed and patronizing marketing. Which, if you ask me, is why so many hard-core SAAB enthusiasts react so very strongly when they see it.

The only thing a current SAAB has in common with a Jet fighter is that they both have turbine compressors - one is big enough to swallow a SAAB whole, the other isn't. My 9000 has several interesting cockpit features that I'm pretty sure were gleaned from military Aircraft - big buttons and green back lighting for example - but that would be about it and my 9000 is 13 years old now.

Trying to trade on the aircraft heritage when SAAB has so very many other more legit and desirable milestones to claim - first general production turbo, world rally titles, pikes peak records, Tallidaga endurance x2 (or is it x3 now), European Sports Car championship ('93 or '94 I think), countless club and regional racing titles and several highest safety standard ratings on both sides of the Atlantic - well - the evidently long 'aircraft' stretch is just so very lame isn't it?

Anyway - I say again - epsilon platformed, wider/lower 9000 Aero with a 3inch exhaust, 50mm swaybars front and rear, recarro leather package and a turn taken out of the steering rack - you have a honest to goodness world market beater every day of the week. I actually sketched it out in photoshop a while back and have it tucked away somewhere - looks even better than the original.

Sadly, I know that anyone at GM who should be interested long ago stopped reading this missive and has missed the good advise above. More's the pity, because I can keep my C-SAAB on the road indefinitely for the finance and insurance it would cost to lease out a new 9-5 with all the trimmings.

Cheers brothers - hope all is well where you are.

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