We're moving to a model similar to the consumer electronics industry
where manufacturing is outsourced to factories that manufacture products
for multiple design and marketing companies, and these products are
often sold under multiple brand names. Design is often outsourced as
well, just hand the design house your MRD and they do the design for
you, obtain all the necessary government approvals, and deliver a
finished product.

Penske can also sell rebranded vehicles just like the U.S. auto
companies have sold Suzuki, Mitsubishi, Hyundai, Kia, Daewoo, Mazda, and
Isuzu vehicles as their own models. It may work if they can make a
success out of products that have been poorly marketed in the U.S., such
as Mitsubishi and Isuzu.