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Car Forum / Antique and Collectibles / Studebaker / April 2005'56 GH TV Ad?
A Studebaker fancier from long ago stopped by the Museum Library the other day and the subject of '56 GHs arose. He mentioned that the best ad he had seen was on for only a few days. Camera focused on rear of trunk lid of '56 GH. Then Long screeching noise and tire smoke clouding vision of car going away quickly... The guy said that Studebaker got a call from "The Government" saying that Studebaker wasn't doing anything illegal, but it was desired that the ad be no longer run. True? Karl > The guy said that Studebaker got a call from "The Government" saying > that Studebaker wasn't doing anything illegal, but it was desired that > the ad be no longer run. > > True? I doubt it. I do not think Studebaker got into TV advertising until the 60's, and limited only to a tie in with Mr. Ed and maybe a few one minute spots here and there. You have to remember TV back then. you had three networks, they only networked for the soap opera time slots, and the county was split in half. A show originating from NY was repeated live 3 hours later. That is how the expression, " would you kindly repeat that for the west coast"? came into our speech. Most shows especially those originating on film had their commercials slugged in physically. And at that point by the mid 60's to the late 60's a product could no longer sponsor a show and have its product in the show and referenced in the dialogue. In the credits it could say cars furnished by............. appliances courtsey of............. etc. In all my 56J information I have yet found any material that talks about TV commercials for the Golden Hawk, plus there were very few sets in those days, and it wasn't until the 60's that TV would pay for itself for an independant car company. I would be surprised that you would not have information or story boards or memos on TV spots at the museum Bill I have old car footage from the 50's and Yes Studebaker did advertise on TV. They used Tom Bosley ( Later seen in Happy Days) to advertise the "BIG NEW STUDEBAKERS" and they also showed him in a Golden Hawk. They aired during the TV Readers Digest show. They also adverstised through local TV in Los Angeles area the 1950 Studebakers. The 1950 is the film off the Cinescope Broadcast that was used in early TV. > I have old car footage from the 50's and Yes Studebaker did advertise > on TV. They used Tom Bosley ( Later seen in Happy Days) to advertise > the "BIG NEW STUDEBAKERS" and they also showed him in a Golden Hawk. > They aired during the TV Readers Digest show. They also adverstised > through local TV in Los Angeles area the 1950 Studebakers. The 1950 is > the film off the Cinescope Broadcast that was used in early TV. If it is BIG NEW STUDEBAKERS its 56, that was the "catchy slogan" for 56. I have a huge banner thats about 20 feet across........... it says its coming and its bigger. Imagine hangin that in a dealership these days Your footage has it been xfd to video or is it emulsion based footage. BG >I have old car footage from the 50's and Yes Studebaker did advertise > on TV. They used Tom Bosley ( Later seen in Happy Days) to advertise > the "BIG NEW STUDEBAKERS" and they also showed him in a Golden Hawk. > They aired during the TV Readers Digest show. They also adverstised > through local TV in Los Angeles area the 1950 Studebakers. The 1950 is > the film off the Cinescope Broadcast that was used in early TV. Right on, to some forgotten tune; "The Big News,....The Big New Studebaker"! I would love to get a dupe of the GH TV spot. that woul dbe wild. Bill >> The guy said that Studebaker got a call from "The Government" saying >> that Studebaker wasn't doing anything illegal, but it was desired that >> the ad be no longer run. And at that point by the mid > 60's to the late 60's a product could no longer sponsor a show and have > its product in the show and referenced in the dialogue. In the credits it > could say cars furnished by............. appliances courtsey > of............. etc. I tend to remember that for some reason. The TV show "FBI" with Efram Zimbalist Jr. was very well known for using all F*** products, old and new, including the getaway cars the bad guys drove. Even fully restored 2-seat 'birds, and ten year old beaters used in the show in which to stash ransom money inside the trunk were from Henry. Only once did I ever remember the make of car being verbally mentioned when a kid in a schoolyard saw a girl taken hostage in a Mercury was asked by Inspector Erskine if he knew what make it was. Craig. The oldest TV Commerical I have in my collection dates to the 50 models. I also have one for the 55 models, 56 Golden Hawk, 59 Lark and a couple from the Mr. Ed era. I've got a couple more, but I don't recall which ones they are. These were transferred to video some years ago, and I have watched them in a long time. I'd like to find one for trucks, but I'm not sure they even did one of these? Anybody run across one? Bo |
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