Car Forum / Antique and Collectibles / Studebaker / April 2005
OT - Intruiging Honda ad
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jab-ph - 07 Apr 2005 04:56 GMT What is most interesting about the following is that contrary to past performances, The Honda Company refuses to comment on the following ad although it has been and is currently showing in almost every country except the USA? For those of you who are Engineers - this is your Golden Moment!
We are told that there are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.
They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh. and about those funky windshield wipers on the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.
http://www.steelcitysfinest.com/HondaAccordAd.htm
BE SURE THE VOLUME ON YOUR SPEAKERS IS TURNED ON.
John Poulos - 07 Apr 2005 05:05 GMT Damn, you are correct <g>:
http://www.snopes.com/autos/business/hondacog.asp
> What is most interesting about the following is that contrary to past > performances, The Honda Company refuses to comment on the following ad > although it has been and is currently showing in almost every country > except the USA? For those of you who are Engineers - this is your Golden > Moment! JP/Maryland Studebaker On the Net http://stude.com My Ebay items:http://www.stude.com/EBAY/ 64 Challenger (Green Wrapper) 63 R2 4 speed GT Hawk 55 Speedster 50 2R 10 truck
jab-ph - 07 Apr 2005 05:21 GMT John, Thanks for that link, really fills in the blanks.
> Damn, you are correct <g>: > > http://www.snopes.com/autos/business/hondacog.asp John Poulos - 07 Apr 2005 05:31 GMT After first seeing that video, I was convinced it was a UL. <g>
> John, > Thanks for that link, really fills in the blanks. > >> Damn, you are correct <g>: >> >> http://www.snopes.com/autos/business/hondacog.asp
 Signature JP/Maryland Studebaker On the Net http://stude.com My Ebay items:http://www.stude.com/EBAY/ 64 Challenger (Green Wrapper) 63 R2 4 speed GT Hawk 55 Speedster 50 2R 10 truck
hoxiepoo@cox.net - 07 Apr 2005 05:27 GMT Hey, folks - I saw this over 3 years ago and it's a screaming fake!!!!! The 3 tires are NOT going to roll up the board, and the muffler doesn't have enough mass to roll that far - especially since it's an oval shape! It does look fabulous, wonderful, and delightful to watch so just enjoy it for what it's worth, OK? But, real? About like that fake Packard story in Turning Wheels a few years back. - Chris Pile
jab-ph - 07 Apr 2005 05:32 GMT Yeah, I thought similar thoughts, there was a preface I didn't copy suggesting that tires were weighted near the top to achieve the apparent disruption of gravity. Take look at the link from John's post
> Hey, folks - I saw this over 3 years ago and it's a screaming fake!!!!! > The 3 tires are NOT going to roll up the board, John Poulos - 07 Apr 2005 05:43 GMT Here's my favorite "It has to be a UL" but it's not:
http://www.odysseyballoons.com/pelicans/lawnchair.html
> Yeah, I thought similar thoughts, there was a preface I didn't copy > suggesting that tires were weighted near the top to achieve the apparent > disruption of gravity. Take look at the link from John's post > >> Hey, folks - I saw this over 3 years ago and it's a screaming fake!!!!! >> The 3 tires are NOT going to roll up the board,
 Signature JP/Maryland Studebaker On the Net http://stude.com My Ebay items:http://www.stude.com/EBAY/ 64 Challenger (Green Wrapper) 63 R2 4 speed GT Hawk 55 Speedster 50 2R 10 truck
John Poulos - 07 Apr 2005 05:34 GMT " In answer to the most frequently asked question about the commercial:
The sequence where the tyres roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight [in each] tyre and when the tyre is knocked, the weight is displaced and in an attempt to rebalance itself, the tyre rolls up the slope."
> Hey, folks - I saw this over 3 years ago and it's a screaming fake!!!!! > The 3 tires are NOT going to roll up the board, and the muffler doesn't > have enough mass to roll that far - especially since it's an oval > shape! It does look fabulous, wonderful, and delightful to watch so > just enjoy it for what it's worth, OK? But, real? About like that fake > Packard story in Turning Wheels a few years back. - Chris Pile
 Signature JP/Maryland Studebaker On the Net http://stude.com My Ebay items:http://www.stude.com/EBAY/ 64 Challenger (Green Wrapper) 63 R2 4 speed GT Hawk 55 Speedster 50 2R 10 truck
hoxiepoo@cox.net - 07 Apr 2005 06:04 GMT OK, OK - what I should have said was - "It's not ALL fake". Some of it is real, just very well edited together. Agreed? Weights or not - the tires won't go uphill. The muffler is definitely faked....... - Chris Pile
jab-ph - 07 Apr 2005 06:08 GMT Chris, The tires would go "uphill" if there was enough mass placed just over the top for gravity to do its thing. Got to look at it again to view the muffler
> OK, OK - what I should have said was - "It's not ALL fake". Some of it > is real, just very well edited together. Agreed? Weights or not - the > tires won't go uphill. The muffler is definitely faked....... - Chris > Pile hoxiepoo@cox.net - 07 Apr 2005 06:49 GMT Weights, or no weights. There wasn't enough force imparted to overcome gravity! It was edited! -
Chris Pile
(why don't we talk about Studes on this NG? It's turning into a damn blog. I mean........ how long is the thread bashing Coddington by now? C'mon people! Poulos - you started this!!!! Always yakking about politics. STAY ON TOPIC!!!)
jab-ph - 07 Apr 2005 06:55 GMT JP didn't start this one, I did. I would think any gearhead would find this a remarkable display of the physics of motion, ingenuity and creativity.
> (why don't we talk about Studes on this NG? It's turning into a damn > blog. I mean........ how long is the thread bashing Coddington by now? > C'mon people! Poulos - you started this!!!! Always yakking about > politics. STAY ON TOPIC!!!) John Poulos - 07 Apr 2005 16:00 GMT A. I did not start this thread. B. I did not start the Coddington thread. C. I did not know Honda was political D. What Stuidebaker topic would you like to talk about, start the thread.
I did put another coat of wax on the Speedster late last night. You want me to describe the 'wax on, wax off ? <g>
> Weights, or no weights. There wasn't enough force imparted to overcome > gravity! It was edited! - [quoted text clipped - 5 lines] > C'mon people! Poulos - you started this!!!! Always yakking about > politics. STAY ON TOPIC!!!)
 Signature JP/Maryland Studebaker On the Net http://stude.com My Ebay items:http://www.stude.com/EBAY/ 64 Challenger (Green Wrapper) 63 R2 4 speed GT Hawk 55 Speedster 50 2R 10 truck
Lee Aanderud - 07 Apr 2005 16:16 GMT Hoxiepoo???
Now there's an Off-Topic thread subject...
Lee
> Weights, or no weights. There wasn't enough force imparted to overcome > gravity! It was edited! - [quoted text clipped - 5 lines] > C'mon people! Poulos - you started this!!!! Always yakking about > politics. STAY ON TOPIC!!!) Dave Lester - 07 Apr 2005 16:24 GMT > (why don't we talk about Studes on this NG? It's turning into a damn > blog. I mean........ how long is the thread bashing Coddington by now? > C'mon people! Poulos - you started this!!!! Always yakking about > politics. STAY ON TOPIC!!!) http://www.studebakerdriversclub.com/sdc_forum/forum.asp?FORUM_ID=2&sortfield=la stpost&sortorder=0&whichpage=1
 Signature Dave Lester www.davesplaceinc.com The Studebaker Hang Out Casbah of 'Sheba the Tramp, and Goliath the Hateful Truck
John Poulos - 07 Apr 2005 16:37 GMT Thanks I signed up over there too.<g>
>>(why don't we talk about Studes on this NG? It's turning into a damn >>blog. I mean........ how long is the thread bashing Coddington by now? >>C'mon people! Poulos - you started this!!!! Always yakking about >>politics. STAY ON TOPIC!!!) > > http://www.studebakerdriversclub.com/sdc_forum/forum.asp?FORUM_ID=2&sortfield=la stpost&sortorder=0&whichpage=1
 Signature JP/Maryland Studebaker On the Net http://stude.com My Ebay items:http://www.stude.com/EBAY/ 64 Challenger (Green Wrapper) 63 R2 4 speed GT Hawk 55 Speedster 50 2R 10 truck
hoxiepoo@cox.net - 07 Apr 2005 18:36 GMT I apologize for my senseless rant, but stand by my first & second posts. It's a great commercial, but it's been edited. I'm logged onto the SDC forums, too. The next time I log on I won't agitate, OK?
John Poulos - 07 Apr 2005 19:11 GMT Not to beat a dead horse, but the only editing was the multible takes and the two parts. There is some money waiting for you if you can prove they used any computer tricks. Lots of discussion on the Net, but the only trick involved the tires. From the making of the ad:
" The impact is designed to push them slightly off balance in the upslope direction, The weight falls, causing the tyre to rotate clockwise. The tyre's friction with the slope's surface ensures that it rolls upward, even as it's center of mass is falling. Conservation of angular momentum does the rest. No cheating, Sir Isaac is still happy with the whole enterprise."
> It's a great commercial, but it's been edited.
 Signature JP/Maryland Studebaker On the Net http://stude.com My Ebay items:http://www.stude.com/EBAY/ 64 Challenger (Green Wrapper) 63 R2 4 speed GT Hawk 55 Speedster 50 2R 10 truck
Jeff DeWitt - 08 Apr 2005 03:26 GMT Oh I don't know, how much faith should we put in people who can't even spell "tire" <BG>
Jeff DeWitt
> Not to beat a dead horse, but the only editing was the multible takes > and the two parts. There is some money waiting for you if you can prove [quoted text clipped - 9 lines] > >> It's a great commercial, but it's been edited. Karin Gillette - 08 Apr 2005 02:32 GMT Chris,
Don't read OT if you don't want to read anything but Stude. Some of us get a kick out reading the OT things. And sometimes I read a few and then get hooked on the rantings of some people and keep reading other times I ignore them.
It is still a fun commercial to watch.
> I apologize for my senseless rant, but stand by my first & second > posts. It's a great commercial, but it's been edited. I'm logged onto > the SDC forums, too. > The next time I log on I won't agitate, OK? jab-ph - 07 Apr 2005 06:21 GMT Yeah, I'm a skeptic too, but I can imagine the muffler being able to make those rotations, even slooows down just enough. I find the valves hitting one another and finally the one falling off and triggering the next event most facinating, maybe the most random event. The fan moving across the floor in spasms at the battery connections are intermittenly broken from the previous action wave is also interesting.
> OK, OK - what I should have said was - "It's not ALL fake". Some of it > is real, just very well edited together. Agreed? Weights or not - the > tires won't go uphill. The muffler is definitely faked....... - Chris > Pile craig p - 07 Apr 2005 20:32 GMT > Hey, folks - I saw this over 3 years ago and it's a screaming fake!!!!! > The 3 tires are NOT going to roll up the board, and the muffler doesn't > have enough mass to roll that far - especially since it's an oval > shape! It does look fabulous, wonderful, and delightful to watch so > just enjoy it for what it's worth, OK? But, real? About like that fake > Packard story in Turning Wheels a few years back. - Chris Pile The tires were indeed 'weighted' and the muffler may have a cylindrical billet of forged steel within that will force it to roll continually as the mass of the steel billet will enable the muffler to keep rolling despite its oval shape. Sort of like those five-and-dime toy "Mexican Jumping Beans' with the steel ball bearing in the light plastic Contact-C shaped container...
Craig.
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