Because buried somewhere in the auction page is the word Studebaker.
It's called keyword spamming, and it's illegal.
Report them if you like.

It's the "new" ebay, select the old one and you'll be fine. The new
one thinks a Commando is a Commander and so on.

.

Barry, if you really, REALLY, want to experience frustration, try searching for a Jeep on
eBay. You'll get thousands of hits for dreck like bogus HID lights, and under-car neon,
and seat covers, yada, yada, yada, All keyword-spammed, like JP says. If you are searching
for a vintage military Jeep, you have to wade through an incredible volume of junk.

We are fortunate in that most of the mouth-breathers that peddle that sort of shite don't
even know that Studebakers exist, so they don't keyword-spam the name.

eBay really should tighten up their enforcement of keyword spamming. I'd suggest a "report
this auction for keyword spamming" button be implemented, and if "X" number of users hit
the button, the auction is automatically pulled, and the seller has to make his case in
person to an eBay agent to get it reinstated.

eBay should also have a category: "auto accessories, all make" wherein the above-described
junk could be sold.

Gord Richmond