My 1987 740 I bought in March seems to have tires purchased during the
Civil War. They are old Michelins that are dry-rotted and I've been
driving around with a sphincter factor of 7 for the last week or so
that the car's been running well after the engine rebuild.

Anywho, I ordered some tires on Tire Rack and after a lot of research,
decided on the Yokohama Avid TRZ for $53/each (185/65-14).

http://www.tirerack.com/tires/tires.jsp?tireMake=Yokohama&tireModel=AVID+TRZ&par
tnum=865TR4TRZ&index=3&vIndex=4

Well, I placed the order online, then got a phone call from them about
an hour later. It was a representative who didn't think the size I
selected would be best for my interests. My standard size was 185/70-14
and I just thought by switching to a 185/65 would give me a lesser
sidewall (more sporty looking). He said this would decrease the load
factor and depending on how I drive, could be something worrisome.

What impressed me was he asked me to consider another tire I liked,
which was only a $35 Kumho. A cheaper tire!  I told him I wanted
something a little more sporty, so he suggested the number 2 tire, the
BF Goodrich Traction T/A T for $52 in my size, and I got that one.

It kind of gave me that "warm and fuzzy" feeling to get personal
service from an online discount company who didn't try and push a
higher priced product and actually seemed to know what they were
talking about. Now, I am sure we could debate the whole 185/70 versus
185/65 thing, but I'm satisfied with the outcome.

Nice first impression.