The Cartier Story

The name Cartier is synonymous with luxury, quality, and style. Founded in
Paris in 1847 by Louis-Francois Cartier, the company became renowned
worldwide for its design and production of beautiful jewelry and opulent
objets d'art. A royal commission in 1904 made Cartier a supplier to Europe's
Crowned Heads of State and led England's King Edward VII to describe Louis
Cartier, grandson of the founder, as the jeweler of Kings, the King among
jewellers.

By the early 20th century, Cartier had expanded its collection to include
watches. At a time when pocket watches were still considered de rigueur for
the distinguished gentleman, Cartier helped popularize the wristwatch,
making it a bold fashion statement for men and women as well as a status
symbol among the well-to-do. Louis Cartier is credited with creating the
first men's wristwatch, the Santos, in 1904. He developed and named the
watch for his client and friend, the Brazilian aviator Alberto
Santos-Dumont, who needed a device that would allow him to read the time
without taking his hands off the controls of his airplane.

Other classic designs followed, including Cartier's signature timepiece--the
Tank--which debuted in 1917 during the First World War and was inspired by
the tough new war machine the Americans introduced to the fighting in
Europe. Cartier's first water-resistant watch was named after the Pasha of
Marrakesh, who requested that Cartier create watch that he could wear while
in his swimming pool and not lose track of time.

And while it is known more for its luxurious design, Cartier is also
credited with creating the highly functional deployment folding clasp in
1910, which is now used by watchmakers around the globe.

Modern Cartier watchmakers still base their watch designs on the early
fundamentals developed by Louis Cartier. Treasured by collectors, Cartier
watches are distinguished by their impressive variety of shapes (round,
square, oval, Tank, Tortue and Tonneau), by their exceptional materials and
workmanship, and by their recognizable Cartier aesthetic, an elegant blend
of classic and modern design.

Available Cartier series include: Cartier Baignoire, Cartier Tank
Americaine, Cartier Tank Divan, Cartier Tank Francaise, Cartier Must 21,
Cartier Pasha C, Cartier Pasha de Cartier, Cartier Santos, Cartier Roadster,
Cartier La Dona, Cartier Tortue, Cartier Ballon Bleu de Cartier, Cartier
Panthere, and other Cartier styles.

Fashion Replicas

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