Hydrogen-Powered Ford Fusion Sets Land Speed Record 17 Aug 2007 17:19 GMTCynics will dismiss it as irrelevant. But earlier this week the Ford Fusion 999 team ran 207.297 mph at the Bonneville Salt Flats (last year's photo here), establishing the fastest unofficial time ever run by a hydrogen-powered vehicle. It doesn't...
Source: wired.com Lamborghini Gallardo Spyder, First Impressions 17 Aug 2007 15:47 GMTNail the throttle on Lamborghini's Gallardo Spyder at 2500 RPM in second gear, and the car will knock you back in your seat like a rifle kick. The surprise is the scream from the engine. It is as if you...
Source: wired.com Study Says Biofuels Could Actually Increase Carbon in the Atmosphere 17 Aug 2007 15:33 GMTRestoring and protecting forests would do far more to reduce the carbon load in the atmosphere than dedicating vast tracts of land to energy crops, argue Renton Righelato and Dominick Spracklen, in a study published today in Science. The article...
Source: wired.com Car Ads Are Missing the Green 17 Aug 2007 10:18 GMTCar makers have a disconnect with their customers where the environment is concerned. So says a new marketing study from the MindClick Group. The study found that concerns about fuel economy and gasoline prices are high in customer minds--no surprise--but...
Source: wired.com Advertising: A New Chrysler and a New Marketer 16 Aug 2007 12:18 GMTWith a new chief marketing officer, Chrysler is wasting no time in trying to persuade customers that it has come out from under the wing of its former German owners.
Source: NY Times Why Buy When a Millionaire Can Lease? 16 Aug 2007 10:51 GMTYou'd think that anyone who lusted after a $1.5 million Bugatti--and who could actually put one in his driveway--would demand to own it. After all, super-exotic sports cars are a form of pornography in possessive fantasy. Yet increasing numbers of...
Source: wired.com As Beijing and New York Ban Traffic, It's Marx Vs. Capitalism 16 Aug 2007 10:46 GMTBeginning tomorrow, Beijing will ban more than one million cars from its city center, based on odd and even license plate numbers. The program is to test whether congestion and air quality can be substantially improved in time for next...
Source: wired.com