Following 18 months of launching new and redesigned products, Land Rover's 2006 marketing effort will pitch its lineup as "extraordinary."

Last year's launches of the new Range Rover Sport, redesigned LR3 and significantly reworked Range Rover helped spark Land Rover U.S. sales to a record 46,175 units in 2005, up 30.0 percent from 2004.

Land Rover wants to continue the momentum from those launches, says Sally Eastwood, vice president of marketing for Land Rover North America.

For the first quarter, Land Rover will concentrate on the Range Rover Sport. In the second quarter, the strategy will shift to the LR3. The third quarter will focus on the Range Rover flagship. The fourth quarter will see a reprise of all three, prepared by ad agency Y&R Advertising.

For the first quarter, Land Rover will concentrate on the Range Rover Sport. In the second quarter, the strategy will shift to the LR3. The third quarter will focus on the Range Rover flagship. The fourth quarter will see a reprise of all three, prepared by ad agency Y&R Advertising.

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