At NADA past weekend Ford previewed an improved vehicle personalization web site with a brand new feature called the Accesserizer.  The Accessorizer allows Ford, Lincoln and Mercury customers to accessorize the 2006 vehicle of their choice – in any production color and with any accessory from Genuine Ford Accessories. The customer also can send a list of the accessories they chose for their "dream vehicle" to a local Ford, Lincoln or Mercury dealer for a final price quote. An online accessories catalog that covers 2004-2006 model years also is available on the site. Customers can select accessories from the online catalog, put them into a shopping cart, and send the cart to their local dealer to receive a final price quote. Downloadable print catalogs are available in pdf format and can be saved to the customer's desktop or printed out.

The Accessorizer covers all current Ford, Lincoln and Mercury model year makes. It allows the customer to view the vehicle in three views (front ¾, side, and rear ¾). The customer can print the accessorized vehicle and receive a three-view printout, plus a list of all the accessories on the vehicle that can be e-mailed to the dealer.

The new website makes it easier for customers to connect with dealers. It also is a tool that sales consultants can use during the buying discussion at the dealership to show various ways the customer can customize his or her new vehicle purchase.

The Accessorizer will be available to our customers from fordaccessoriesstore.com. The official launch is scheduled for March 15, 2006.