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Ford dropping 'Built for the Road Ahead' campaign

Autoweek   28 Apr 2006 15:06 GMTPage rating:


The Ford brand is dropping its "Built for the Road Ahead" advertising campaign in favor of "Bold Moves," reports Autoweek.  Ford also has considered extending its vehicle warranty to six years from three years. But Ford does not plan to announce a warranty extension this week.

Story: Autoweek


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