General Motors executives are determined not to become "desperate men" doing "desperate things" this summer to move metal.

The automaker plans to hold to its strategy of lower sticker prices that are closer to the actual transaction prices. It will not rely on big summer blowout programs to boost market share and support sales, say GM's Robert Lutz and Mark LaNeve. Lutz is vice chairman and vice president of global product development. LaNeve is vice president of vehicle sales, service and marketing.

Story: Autoweek